Ko te nuinga o ngā aratohu whakaputa arahi LinkedIn® e kī ana kia arotauhia tō kōtaha, kia tuku pou tonu, kia whakawhaiarohia hoki tō toro atu. Ehara tēnā i te mea matatau. Koinei te tūāpapa - ā, e mōhio ana te hunga katoa e mahi ana i te whakaputa arahi LinkedIn® i te tau 2026.
Ko tēnei aratohu mā ngā tīma kua mārama ki ngā kaupapa matua, ā, e pātai ana i tētahi pātai uaua ake: he aha te mea e wehewehe ana i ngā paipa e hono ana i ngā paipa e takoto kau ana?
Ehara te whakautu i te rautaki kotahi. He pūnaha — he pūnaha e whakakotahi ana i ngā tohu whāinga, ngā āhuatanga tino iti te whakamahinga o Sales Navigator, te tika o te hokohoko e hangai ana ki ngā pūkete, ngā ihirangi e whakaputa ana i ngā urunga mai, me te aunoatanga e tiaki ana i te hauora o tō pūkete, kaua e tahuna. Ko LinkedIn® te pūtake o te 75–85% o ngā arahi B2B katoa mai i ngā pāpāho pāpori . Ko ngā tīma e hopu ana i te nuinga o ēnā kāore e mahi kaha ake ana. Kei te mahi rātou i tētahi taumata matatau rerekē.
Ehara i te uaua te rerekētanga i waenga i te whakaputanga arataki LinkedIn® toharite me te whakaputanga arataki LinkedIn® tino pai. Ko te hoahoa pūnaha. Ka whakawhiwhia e te tūāpapa ngā tīma e mārama ana ki tana mahi - ehara i te tīma e puta pinepine ana.
He aha te take he nui ake te whakataetae me te whai hua o te whakaputa arataki LinkedIn® i mua atu
I mua i ngā rautaki matatau, he iti noa ngā tau e tika ana kia mārama. 89% o ngā kaihokohoko B2B e whakamahi ana i a LinkedIn® hei whakaputa arataki, ā, 62% e kī ana kei te kaha te whakaputa arataki whai tohu. Ko te utu mō ia arataki a LinkedIn® he 28% te iti iho i a Google Ads, ā, e rua ngā reiti tahuritanga e tukuna ana i ētahi atu papaaho pāpori. E 41% o ngā tahua pānuitanga B2B katoa e rere ana mā LinkedIn®, me te 121% te ROAS toharite — he pai ake i a Google Search i te 67% me Meta i te 51%.
Kī tonu te tūāpapa. Engari he mea utu nui te tika i tētahi ara kāore e taea e tētahi atu hongere B2B. Ko ngā tīma e hinga ana i runga i te LinkedIn® ko rātou te hunga e whakaaro ana he kēmu nui. Ko ngā tīma e toa ana e whakaaro ana he kēmu mōhio.
E whakaatu ana tētahi kitenga i tētahi huinga raraunga whakauru 7,793 puta noa i te 50+ ngā kaiwhakaū B2B i te katoa o te kōrero: he nui ake ngā arahi whai tohu i puta mai i tētahi tohunga motuhake me te 176 ngā kaiwhakauru katoa i ngā kōtaha 16 kē atu i te whakakotahitanga — ahakoa he 14 ngā wā nui ake o te hunga whakarongo o aua kōtaha 16.
Ehara te whānuitanga i te taurangi. Ko te hiranga te taurangi.
Tīmata ki ngā Tohu Whakatakotoranga — Kaua ki ngā Rārangi
He aha ngā Tohu Whakatakotoranga Tuturu
Ko te nuinga o te whakaputa arahi LinkedIn® ka tīmata me te rārangi. Rapu Sales Navigator, ka whakamahia ngā paearu ICP, kaweake, raupapa toro atu. Ko te raruraru, ka kīia e te rārangi ko wai e tika ana mō tō kōtaha. Kāore e kīia ko wai kua rite ki te kōrero i tēnei wā tonu.
Ko ngā tohu whāinga ko ngā whanonga e whakaatu ana kei te mākete tētahi kaihoko pea — e whakaaroaro ana, e rangahau ana, e wheako ana rānei i te raruraru e whakatauhia ana e tō hua. I runga i te LinkedIn®, ko ngā tohu whāinga tino nui ko:
| Tohu Whakaaro | He aha te korero ki a koe | Kaupapa Matua mō te Whakapā Mai |
|---|---|---|
| Te huringa tūranga i ngā rā 90 kua hipa | He mana hou, he tahua hou, he pūnaha kaihoko hou hei hanga. E toru ngā wā ka nui ake te tūponotanga ka whai wāhi atu te hunga kei ngā tūranga hou ki te toro atu ki te iwi. | rawa |
| I tukuna ki LinkedIn® i ngā rā 30 kua hipa | Kaiwhakamahi tūāpapa hohe — he nui ake te tere urupare i ngā kōtaha moe | Tino Hāngai |
| Kua tirohia tō kōtaha | Kua kitea kētia te hiahia e haere mai ana. I kitea koe e rātou. | Tino Hāngai |
| Whakauru atu ki ngā ihirangi a te hunga whakataetae | Kei roto i te kāwai; e arotake ana i ngā kōwhiringa | Tino Hāngai |
| Pānuitanga pūtea a te kamupene | Kei te wātea te tahua; kei te haere tonu te tipu; tera pea he kaupapa hou | Tino Hāngai |
| Ka whai i te whārangi o tō kamupene | Kua mōhio kē koe ki tō waitohu; he horopaki mahana mō te toro atu | Te Waenga-Rawa |
| I tae atu, i rēhita rānei mō tētahi huihuinga e tika ana | Kua whakapuakina te hiahia ki te kaupapa; kei te wātea te horopaki tiritahi | Te Waenga-Rawa |
| Ngā mahi kupumatua i roto i ngā pou, i ngā kōrero rānei | Kei te whakaaro koe i tēnei wā mō te raruraru e whakatauhia ana e koe | wawaenga |
Mā te toro atu e ahu mai ana i te kaupapa matua i runga i ngā tohu whakauru wā-tūturu ka taea te whakapiki ake i ngā reiti tahuritanga tae atu ki te 93% ki te whakaritea ki te arotahi matao, kore tohu. Koinei te āputa i waenga i te rārangi me te paparanga mōhiotanga.
Me pēhea te hanga i tētahi pūnaha toro atu e whakaohohia ana e te kaupapa
Ko te huarahi mahi: kati te hanga rārangi arataki tūmau, tīmata te hanga whāngai tohu hihiri.
I roto i te Sales Navigator, ka tātarihia e te Spotlight ngā kaihoko hou e whai wāhi nui ana ki LinkedIn® — ko "I tukuna ki LinkedIn® i ngā rā 30 kua hipa" me "I huri ngā mahi i ngā rā 90 kua hipa" ngā mea e rua e tino kitea ana te hua. Tiakina ēnei hei rapunga me ngā matohi ā-wiki kia puta aunoa ai ngā kaihoko hou e ōrite ana ki tō ICP ki tō whāngai.
Whakatakotoria te aroturuki kupumatua ki runga. Ina tuku kōrero, ina kōrero rānei tētahi kaihoko mā te whakamahi i te reo e hono ana ki tō kāwai — "aunoatanga toro atu," "Ture LinkedIn®," "paipa hoko" — he take maori, he take wā tika tēnā hei whakapā atu. Ka mārama te karere: tirohia tā rātou i kōrero ai. Ehara tēnā i te toro atu. He kōrero tonu tēnā.
Mā te Social Signals Intelligence a Konnector.ai tēnei e mahi i runga i te tauine nui — te aroturuki i ngā mahi kupumatua me te whai wāhi ki te tuku pou puta noa i tō hunga whakarongo i te wā tūturu, me te whakaatu i ngā wā kua uru kē tō ICP ki te kōrero e hiahia ana koe.
Whakaritea he whakaaturanga hei tiro i ngā tohu kua ora kē i roto i tō ICP i tēnei rā.
Hokonga Kaitātari: Ngā Āhuatanga Kāore e Pāngia e te nuinga o ngā Tīma
He kaha ake te Rapu Boolean i tā te nuinga o te tangata e mōhio ana
Ko te nuinga o ngā kaiwhakamahi o Sales Navigator e whakamahi ana i ngā tātari taketake — taitara mahi, rahi kamupene, whenua — ā, ka mutu i reira. Neke atu i te 50 ngā tātari a Sales Navigator, ngā mātauranga arataki e whakamahia ana e te AI , ngā tohu kaihoko wā-tūturu, me ngā raraunga whāinga kua whakauruhia. Ko te nuinga o te iwi e whakamahi ana i te 10% pea o tēnā.
Mā te rapu pūoro i roto i ngā āpure kupumatua me te taitara ka tīmata te tika. Ka taea e koe te tango i ngā taitara kāore e hiahiatia ana e koe (EHARA i te "kaimahi tauira" RĀNEI "ākonga"), ka whakakotahi i ngā mahi whāinga maha (VP ME "ngā mahi moni whiwhi"), me ngā kōtaha mata e ōrite ana ki ngā paearu tino motuhake e kore e kitea e te tātari taka-iho.
He tauira mahi: te aro ki te "Upoko Tipu" RĀNEI ki te "VP Tipu" RĀNEI ki te "Kaiwhakahaere Whakaputa Tono" i ngā kamupene SaaS me te 50–200 kaimahi i Amerika Te Raki, nāna i tuku karere ki LinkedIn® i ngā rā 30 kua hipa, ā, nāna i huri mahi i ngā rā 90 kua hipa. Ka whakahokia mai e taua rapunga kotahi he rārangi o ngā kaitono hihiri, he nui ake te tūponotanga ki te whakautu mai i te tātari whānui "Kaiwhakahaere+".
TeamLink: Te Mīhini Whakataki Mahana Kāore e Whakamahia e te Tangata
Ka whakaatuhia e TeamLink (kei te wātea i runga i te Sales Navigator Advanced) te hononga o tētahi kaihoko ki tētahi o tō rōpū — ehara i te mea ko koe anake. He pai ake te mahi a tētahi whakataki mahana mā tētahi hoa mahi i a InMail matao. I mua i te tuku i tētahi whakapā matao ki tētahi pūkete matua, tirohia tuatahi a TeamLink. Mena he hononga tuatahi tō tētahi o tō rōpū ki tō ūnga, he pai ake te whakataki mahana.
E whā ngā wā ka nui ake te whai wāhi mai ina whakataki mai tētahi hoa mahi, ki tā te InMail matao. Ehara tēnei i te whakapainga iti noa iho — he kōrero rerekē rawa atu.
Ngā Hononga Atamai: Te Huri i te Ihirangi hei Tohu Hoko Ora
Mā ngā Hononga Atamai Hokohoko Kaihoko ka taea e koe te tohatoha whakaaturanga, rangahau take, me ngā tono, me te aroturuki tonu i te hunga i whai wāhi mai, te roa o te wā i pau i a rātou ki ia wāhanga, me te tuku atu rānei ki ngā hoa mahi.
Ina pau te 40 hēkona o te wā e pānuitia ana e te kaihoko tō whakaaturanga utu, ina toru rānei ngā wā e whakatuwherahia ana tō tono i roto i ngā rā e rua, he tohu hoko tēnā. Whai muri i ngā haora 24 i te mea kei te hou tonu ngā kōrero. Ki te kore he Hononga Atamai, kāore e kitea taua wā. Mā tēnei, ka waiho hei karere toro atu tino tika te wā ka tukuna e koe.
Hokohoko Pūkete-Hangai i runga i te LinkedIn®: Te Tākaro Tika
He aha i huri ai a ABM i te whārite whakaputa arataki
Ko te whakaputa arataki LinkedIn® tuku iho he taumata whakapā. Ka tautuhia e koe ngā tāngata takitahi, ka toro atu ki a rātou, ā, ka tumanako ka rite te wā ki tā rātou huringa hoko. Ka hurihia katoatia tēnei e te Hokohoko Pūkete - ka tīpakohia e koe he huinga kua tautuhia o ngā pūkete whainga uara nui, ā, ka hangaia he aroaro kua whakaritea mō ia kaiwhakatau i roto i a rātou i mua i te tuku karere kotahi.
Ko te nuinga o ngā hoko B2B e 6–10 ngā kaiwhakatau. Mena kotahi anake te hunga e tae atu ana ki a rātou, kotahi anake te pōti e awehia ana e koe i roto i te komiti. Ko te tikanga o te ABM i runga i te LinkedIn® ko te mahere i te komiti hoko katoa i ia pūkete ūnga me te whakarite kia kitea ō ihirangi, ō toronga, me ō pānuitanga e rātou katoa i te wā kotahi.
Kotahi te pōti mō te whakapā kotahi i tētahi pūkete ūnga. Ko te tikanga o te ABM ko te haere ki te komiti katoa — nō reira, i te wā e tīmata ai tā kōrua kōrero hokohoko, kua mōhio kē koutou ki tō ingoa i tērā taha o te rūma.
Me pēhea te whakahaere i te LinkedIn® ABM
Ko te huarahi papa-toru e mahi tonu ana:
| Apa | He aha koe | Ngā Mea e Whakatutukihia ana e ia |
|---|---|---|
| Paparanga ihirangi | Whakaputahia he ihirangi e aro ana ki ngā wero motuhake o ō pūkete ūnga. Tirohia ngā āhuatanga o te ahumahi, ngā huringa ture e tika ana, ngā au o te kāwai rānei. | Ka hanga i te mōhiotanga me te mana i mua i te whakatinanatanga o tētahi whakapā atu |
| Paparanga taumau | Tukuna he kōrero āta whakaaro ki ngā pou a ngā kaiwhakatau i ngā pūkete ūnga. Tukuna he "Pai" me te tohatoha i ā rātou ihirangi. Kia kitea rātou i roto i ngā kōrerorero kua oti kē te whakarite. | Ka waihanga i te mōhiotanga — ka puta tō ingoa i ngā wā maha i mua i tō tuku karere |
| Paparanga toro atu | Ngā tono hononga whaiaro me ngā DM e pā ana ki te horopaki pūkete motuhake, ki tētahi kaupapa e pārekareka ana ki te katoa, ki tētahi kaupapa whakaoho rānei i te kamupene. | He whakapā mahana, he whakapā e tika ana mō te horopaki, kaua ki te huarahi makariri |
Ko te hunga whakarongo mahana — ko te hunga kua uru atu ki ō ihirangi, kua toro atu ki tō whārangi kamupene, kua mātaki rānei i ō ataata — i te nuinga o te wā ka tahuri mai i te 2–3 ngā wā o te tere o te hunga e hiahia ana ki te toro atu. Ka hangaia e te ABM taua mahana i mua i te tīmatanga o te toro atu.
Ngā Ihirangi LinkedIn® e Whakaputa Ana i te Paipa Taumai
Te Pānga o te Tohunga Niche
He mārama ngā raraunga: kotahi te kōtaha tohunga i mahi tahi me te 176 ngā kaitono ICP-fit i pai ake i te 16 ngā kōtaha whānui e mahi ana i te hunga whakarongo 14 ngā wā te nui ake. Koinei te Pānga Tohunga Niche. Ko te motuhaketanga o te tohungatanga, ehara i te whānui o te toronga, te mea e akiaki ana i te urunga mai o ngā tohunga ki LinkedIn® i te tau 2026.
Ko te tikanga mō te ihirangi: kati te tuku kōrero kia tae atu. Tukua kia tae atu ki tō ICP. He nui ake te uara o tētahi pou e 20 ngā kōrero mai i te hunga e ōrite ana ki tō kōtaha kaihoko, i tētahi pou e 500 ngā urupare mai i tētahi hunga whakarongo whānui, kāore i te aro.
E 73% o ngā kaiwhakatau e whakawhirinaki ana ki te kaiārahi whakaaro i runga i te LinkedIn® nui atu i ngā rauemi hokohoko tuku iho, ā, e 95% o ngā kaiwhakatau huna e kī ana ko te kaiārahi whakaaro kaha ka ngāwari ake te aro atu ki te toro atu. Ehara te ihirangi i te mahi hanga waitohu - engari ko te hanganga whakawhirinaki ka pai ake te taunga o ia karere toro atu i muri mai.
Te Ranunga Ihirangi e Tahuri Ana
| Momo Ihirangi | Whāinga Tuatahi | Tohu Mahi | Huarahi Whāinga ICP |
|---|---|---|---|
| Ngā rangahau take motuhake me ngā tau tūturu | Te pono me te whakawhirinaki ki te raro o te hāneanea | Ngā penapena me ngā tiritiri DM — ngā tohu kounga tino kaha | Tohutorohia te tūranga tika me te wero i ō mata ICP |
| Ngā whakaaro rerekē a te ahumahi | Te ārahi whakaaro me ngā haerenga ki ngā kōtaha | Ngā miro kōrero — inā koa mai i ngā kōtaha ICP-fit | Tūnga ki te whakaaro tuku iho e pātaihia ana e tō ICP |
| Ngā pou e ārahihia ana e ngā raraunga me ngā tirohanga motuhake | Te hanga mana whakahaere me ngā tono hononga taumai | Ka tiaki, ka tohatoha ki ētahi atu kaiwhakatau | Hangaia ngā raraunga huri noa i ngā inenga motuhake e aro nui ana tō ICP |
| Ataata taketake poto (30–90 hēkona) | Te wā noho me te whakawhānui i te toro atu | Te auau tirotiro-ā-roto me ngā kōrero | Kōrero tika ki tētahi raruraru motuhake. Ehara i te tohutohu whānui. |
| Ngā pōtitanga mamae | Te tohu mātauranga ārahi me te rangahau i te hunga whakarongo | Te tatau pōti me te whai wāhi ki ngā kōrero | Ka hono ia kōwhiringa whakautu ki tētahi wāhanga kaihoko motuhake |
E 3% noa iho o ngā mema LinkedIn® e tuku kōrero ana i ngā wā maha atu i te kotahi i te wiki. Ki te rite tonu tāu mahi, kua kitea kētia koe i te 97% o te tūāpapa. Ko te pātai anake, mehemea he motuhake te ihirangi e tukuna ana e koe kia whai tikanga ki te hunga e hiahia ana kia kite.
Ngā Puka Whakaputa Arataki LinkedIn®: Te Hongere Utu Kāore i te Whakamahia Nuitia
Ko te nuinga o ngā tīma kāore e whakamahi ana i ngā pānuitanga LinkedIn®, e whakahaere ana rānei i ngā ihirangi tautoko paerewa, ā, e miharo ana he aha i teitei ai te CPL. He rerekē rawa te kōrero mō ngā Puka Whakaputa Arataki LinkedIn®.
Ka whakakīia ngā Puka Whakaputa Arataki ki ngā raraunga kōtaha LinkedIn® a te kaiwhakamahi, ka tino whakaiti i te taupatupatu. Ka eke ki te 10–15% o ngā reiti tuku i te toharite, ā, 90% o ngā kaihokohoko B2B e kī ana he iti ake te utu mō ia arataki ina whakamahia ana. Hei whakatairite, ko te reiti tahuritanga whārangi taunga toharite kei te 4.02% . He whakapainga 2–3x tēnā mai i te tango i te taupatupatu o te whakakī puka i runga i te whārangi o waho.
Te rerekētanga: Ka kukume mai ngā Puka Whakaputa Arataki i ngā whakakī puka e aro ana ki te whai wāhitanga. Ehara i te mea he tino whai take katoa. Whakamahia ēnei mō ngā tuku waenga-hauauru — he aratohu, he pūrongo paearu, he rārangi arowhai — ina tika te whakakī tere mō te whakawhitiwhiti uara. Mō ngā tuku uara nui, whai whakaaro nui ina hiahia koe ki ētahi atu tohu, he whai hua tonu te whārangi taunga me te puka roa ake.
Ko te tākaro matatau: whakakotahihia ngā rārangi tumanakohanga Sales Navigator me ngā hunga whakarongo LinkedIn® Ads kua ōrite. Kaweakehia tō rārangi ICP kua whakatikatikaina, tukuatuhia hei hunga whakarongo kua ōrite, ka whakahaere i ngā kaupapa Puka Whakaputa Arataki ki ngā tāngata kua uru kē ki tō raupapa toro atu. Ka kite rātou i ō ihirangi i roto i tā rātou whāngai , ka whiwhi hoki i tō karere toro atu. Ko te whakaaturanga takirua ka nui ake te huringa i te hongere kotahi anake.
Te Whakaputa Aunoa i ngā Arataki LinkedIn® me te kore e tahuna tō pūkete
Koinei te wāhi e waiho ai e te nuinga o ngā tīma he pūnaha whakahaere nui (mā te mahi ā-ringa i ngā mea katoa) ka whakangaro rānei i te hauora o ā rātou pūkete (mā te mahi aunoa me te kore e mārama ki ngā pūnaha kimi a LinkedIn®).
Ko te mooni o te tau 2026: ehara te aunoatanga i te mea morearea. He mea morearea te aunoatanga kino. Ka aroturukihia e te rauropi a LinkedIn® ngā tauira whanonga — te tika o te wā, ngā wā mahi, te whenua o te wā, ngā ōwehenga whai wāhi — ehara i te rahinga anake. He rerekē, he pai ake te whai i tētahi tūāpapa aunoatanga kua whirihorahia pai me te hanganga ōrite me te wā rite ki te tangata i tētahi huarahi ā-ringa koretake.
Ngā mātāpono o te aunoatanga haumaru, whai hua i te tauine nui:
| Tuhinga | He aha te tikanga o te mahi | He aha Hei Take |
|---|---|---|
| Tohu i mua i te raupapatanga | Whakahoutia te toro atu aunoa ina whakaatu te kaihoko i tētahi tohu - he pou, he haerenga, he huringa tūranga, he rēhitatanga huihuinga rānei | Ngā reiti whakautu teitei ake; te mōrearea o ngā pūrongo pāme iti iho; te tiaki i te Kaute Whakawhirinaki |
| Te whakaae a te tangata ki ia karere | Ngā tauira aunoa; ka whakaaetia e koe i mua i te tukunga o tetahi mea | Te pumau o te reo waitohu; ka hopukina ngā rerekētanga i mua i te kino o ngā whanaungatanga |
| Te wā kore-rārangi | Ngā whakaroa rerekē e whai ana i ngā whanonga tangata whai take, ehara i te wā pumau 30-hekona | Ka karo i te kitenga hei tauira Mahi Whakarite |
| Te aroturuki i te reiti whakaae | Whakaitihia aunoa te oro mēnā ka heke te reiti whakaae ki raro iho i te 20% | Ka ārai i te kino o te Kaute Whakawhirinaki e whakaiti puku ana i te toro atu a meake nei |
| Te whai wāhi ā-tinana me te toro atu | Te tuku kōrero, te pai ki te tangata, me te tuku kōrero i te taha o ngā raupapa whakapā atu | Te aroturuki i te ōwehenga whakauru — he āhua hangai ngā pūkete toro atu parakore |
Ko te Konnector.ai he mea hanga i runga i ēnei mātāpono katoa i te taunoa - ehara i te mea hei tautuhinga me whirihora e koe, engari hei hoahoa e whakahaerehia ana e te tūāpapa. Ka tautuhia e te Social Signs Intelligence ngā tumanakohanga mahana. Ka tuhia e te whakawhaiaro AI ngā karere horopaki. Ka katihia e te tangata ia tuku. Ka whakatikatikahia e te aroturukitanga reiti whakaae wā-tūturu te oro i mua i te mahi a LinkedIn®.
Mō te whakamārama katoa o ngā herenga haumaru me te tutuki i ngā whakaritenga mō te tau 2026, tirohia tā mātou aratohu mō te LinkedIn® automation i te tau 2026 me tā mātou whakamārama mō ngā mahi tinihanga whakaputa arataki LinkedIn® e whakaarohia ana he ture kore engari ehara i te mea turekore.
⚡ Waitohu Koreutu → Tīmata te hanga i tētahi pūnaha whakaputa arataki LinkedIn® e ahu mai ana i te tohu, e ahu mai ana i te tutuki i ngā whakaritenga, i tēnei rā.
Te Ine i te Whakaputa Arataki LinkedIn® Pērā i te Rōpū Matua
Ko te nuinga o ngā tīma ka whai i ngā inenga whakapehapeha. Ko ngā tīma matatau ka whai i ngā inenga e matapae ana i te paipa.
| Momo | He aha te ine | He aha ki te Mataara |
|---|---|---|
| Reeti whakaae hononga | Te tika o te whāinga me te pono o te kōtaha | I raro i te 20% = whakatikahia te arotahi i mua i te tauine. I runga ake i te 40% = whakawhanui. |
| Te auau whakautu mā te hongere | Te hiranga o te karere me te kounga o te raupapatanga | I raro iho i te 10% = he raruraru arotahi, he raruraru whakawhaiaro rānei. 25%+ = kei te mahi te pūnaha. |
| Te reiti whakauru ICP-suit | Mēnā kei te kukume te ihirangi i te hunga whakarongo tika | Ko te 2.9% anake o ngā hononga LinkedIn® katoa i ahu mai i ngā kaihoko e tika ana mō te ICP i te toharite. Aroturukihia ōu ake. |
| Tahuritanga whakautu-ki-te-hui | Te kounga o ngā kōrerorero i hangaia | Ki raro iho i te 10% e kī ana me mahi te hanga anga tuku, te tika rānei o te ICP |
| Ngā haerenga kōtaha mai i ngā pūkete ūnga | Te hiahia taumai mai i ngā ihirangi ABM me ngā mahi whakauru | Ko te pikinga o te tau e tohu ana kei te mahi pai te rautaki ihirangi me te whai wāhi |
| Ngā tiakitanga ihirangi me ngā tiritiri DM | Te kounga o te ihirangi (kaua ko te nui o te whai wāhi anake) | I raro i te 360Brew, e 5–10 ngā wā ka nui ake te taumaha o ngā penapena i te taumaha o tētahi rite |
Ko ngā tīma e hono ana ki LinkedIn® ko rātou e aroturuki ana i te whai wāhi ki te ICP-fit, ehara i te whai wāhi katoa. Kāore he kōrero a te kotahi rau 'like' kāore e pā ana ki te kaupapa. E toru ngā whakaora a ngā kaihoko taumata-VP e whakamārama ana i ngā mea katoa.
Te Pūnaha Whakaputa Arataki LinkedIn® Full-Funnel
Ko te whakakotahi i ngā mea katoa: ehara te huarahi matatau i te kohinga o ngā rautaki motuhake. He pūnaha e whakakaha ana ia huānga i ētahi atu.
Ka hangaia e te ihirangi te hanganga whakawhirinaki, ā, ka whakaatuhia ngā tohu e tomo mai ana. Ka tautuhia e te aroturuki tohu ko wai ngā kaihoko pea i roto i tō ICP kua rite mō te kōrero. Mā te tika o Sales Navigator ka whakarite kia tae atu te whakapā ki ngā tāngata tika i te wā tika. Ka whakarite a ABM kia mōhiotia tō ingoa puta noa i ngā pūkete whainga uara nui i mua i te taenga mai o tētahi karere. Ka whakahaerehia e ngā raupapatanga aunoa - me te whakaae a te tangata - te paparanga whakahaere me te kore e wera te hauora o te pūkete. Ā, ka aroturukihia e te inenga ngā inenga e tohu ana i te moni whiwhi, ehara i te mea e pai ana te āhua i roto i te papatohu.
Kāore tētahi o ēnei huānga e mahi takitahi ana, engari e mahi tahi ana.
Kua hangaia a Konnector.ai hei whakahaere i tēnei pūnaha katoa mai i te tūāpapa kotahi — te whakaputa i ngā tohu, te tuhi i ngā whakapā whaiaro, te whakahaere i ngā raupapatanga, te aroturuki i te hauora o ngā pūkete, me te pupuri i ngā mahi katoa e anga atu ana ki te marea kia arotakehia e te tangata. Ka tauinehia te mōhiohio. Nōu te whakatau.
📅 Pukahia he Whakaaturanga Koreutu → Tirohia te mahi a te pūnaha whakaputa arataki LinkedIn® katoa a Konnector.ai mō te ICP me te rahinga toro atu o tō tīma.
⚡ Rēhita Koreutu → Tīmata ki te whakahaere i te whakaputa arahi LinkedIn® matatau, e ahu mai ana i ngā tohu i tēnei rā.
Reading atu
- Te Whakaputa Arataki LinkedIn® Pai rawa atu i Ūropi: Ngā Utauta me ngā Rautaki mō ngā Pakanga Whakawhiti-Rohe
- 10 Ngā Rautaki Whakaputa Arataki LinkedIn® Kua Whakamātauhia mō tō Arataki Pakihi-ā-Iwi (B2B)
- Te Whakaputa Arataki AI: Me pēhea te Hanga Tere i te Paipa i te tau 2026
- Aunoatanga LinkedIn® i te tau 2026: Ngā Utauta Haumaru, Ngā Here me Ngā Rautaki Tohunga
- Ngā Huarahi Whakaputa Arataki LinkedIn® e Kiia Ana he Ture (Engari Kāore)
11x tō Whakapā atu ki a LinkedIn®
Aunoatanga me Gen AI
Whakamahia te mana o te LinkedIn® Automation me te Gen AI hei whakanui ake i tō toro atu, he mea kāore anō kia kitea i mua. Whakauruhia ngā mano tini o ngā kaiārahi ia wiki mā roto i ngā kōrero e ārahihia ana e te AI me ngā kaupapa kua arotahihia—mai i te tūāpapa kotahi e kaha ana ki te whakatipu kaiārahi.
Pātai Auau
Ko te whakaputa arataki i runga i te LinkedIn® he tukanga o te tautuhi, te whakauru, me te huri i ngā tohunga ngaio ki ngā kiritaki pea mā te whakamahi i te huinga o ngā tohu whāinga, te toro atu kua whakaritea, ngā ihirangi, me te pānuitanga. He rerekē ki ngā hongere tuku iho, ko te whakaputa arataki LinkedIn® e arotahi ana ki te horopaki ngaio me ngā tohu kaihoko wā-tūturu, kaua ki te arotahi whānui ki te taupori.
He pai ake te whakaputa arahi LinkedIn® mō te B2B nā te mea ka taea te uru tika atu ki ngā kaiwhakatau, ngā tohu whāinga wā-tūturu, me te arotahi tika mā roto i ngā taputapu pēnei i a Sales Navigator. Ka tukuna hoki e ia he reiti tahuritanga teitei ake me te utu iti iho mō ia arahi ki te whakataurite ki ētahi atu papaaho pāpori.
Ko ngā tohu whāinga i roto i te whakaputa arahi he tohu whanonga e whakaatu ana kei te whakaaroaro kaha te kaihoko ki tētahi otinga. I runga i te LinkedIn®, kei roto i ēnei ko ngā huringa tūranga, te mahi tuku pou, ngā toro ki te kōtaha, te whai wāhi ki ngā ihirangi o te kaiwhakataetae, me te whai wāhi ki ngā huihuinga.
Hei whakapai ake i te whakaputa arataki LinkedIn®, te neke atu i te arotahi e hangai ana ki te rārangi ki te arotahi e hangai ana ki te tohu, te whakamahi i ngā tātari Sales Navigator matatau, te whakatinana i te hokohoko e hangai ana ki te pūkete, me te whakakotahi i ngā ihirangi me te toro atu. He mea nui te aroturuki i ngā inenga pēnei i te reiti whakautu, te reiti whakaae, me te whai wāhi ki te ICP-suite.
Ko te reiti whakaae pai mō te hononga mō te whakaputa arahi LinkedIn® kei waenga i te 30–45%. Mena ka heke tō reiti whakaae ki raro iho i te 20%, he tohu tēnei he iti te whainga, he ngoikore rānei te tūnga o te kōtaha.
Ko te auau whakautu kaha mō te whakaputa arahi LinkedIn® he 20–30%. Ko ngā auau i raro iho i te 10% e tohu ana i ngā raruraru ki te arotahi, te wā, te hiranga rānei o te karere.
Ka whakapai ake te hokohoko e hangai ana ki ngā pūkete i te whakaputa arahi mā te arotahi ki ngā komiti hoko katoa, kaua ki ngā hoapā takitahi. Ka whakanui ake tēnei i te mōhio, te whakawhirinaki, me ngā reiti tahuritanga puta noa i ngā pūkete uara nui.
Ae, he whai hua ngā Puka Whakaputa Arahi LinkedIn® nā te mea ka whakaitihia te waku mā te whakakī aunoa i ngā raraunga kaiwhakamahi. I te nuinga o te wā ka eke ki te 10–15% ngā reiti tahuritanga, he nui ake i ngā whārangi taunga paerewa.
He haumaru te aunoatanga LinkedIn® ina whakatinanahia tika mā te whakamahi i ngā whakaoho e ahu mai ana i ngā tohu, te whakaae a te tangata, te wā kore-raina, me te whai wāhi atu me te toro atu. Ka kino pea te hauora o te pūkete mēnā he ngoikore te whirihoranga o te aunoatanga e whai ana i ngā whanonga pāme.
Ko ngā inenga whakaputa arahi tino nui ko te reiti whakaae hononga, te reiti whakautu, te whai wāhi ki te ICP, te tahuritanga whakautu-ki-te hui, me ngā penapena ihirangi. E tohu ana ēnei inenga i te kounga o te paipa kaua ki te whai wāhi ki te whakapehapeha.
