Zikafika pakupanga kukhalapo kwanu pa LinkedIn, mwina mwamvapo malangizo ngati "Khalani osasinthasintha," "ikani nthawi zonse," kapena "kuchita nawo zambiri." Koma bwanji ngati pakanakhala chinthu chimodzi chophweka chomwe chitha kwambiri kukulitsa mawonekedwe anu, sinthani mtundu wanu, ndikutsegulirani mipata yambiri?
Mwalandiridwa dziko la CFBR - Kupereka Ndemanga Kuti Mufike Bwino.
Mu blog iyi, tifotokoza zomwe CFBR imatanthauza, chifukwa chake imagwira ntchito bwino ndi LinkedIn algorithm, ndi momwe mungagwiritsire ntchito ngati gawo la a njira yanzeru yolumikizirana. Kuphatikiza apo, tikuwonetsani momwe mungakulitsire ndi zida ngati Cholumikizira.
CFBR ndi chiyani?
Mtengo wa CFBR akuyimira Kupereka Ndemanga Kuti Mufike Bwino - njira yomwe imagwiritsidwa ntchito pa LinkedIn kuti onjezani mawonekedwe anu popereka ndemanga pafupipafupi pazolemba za ena.
Koma sizokhudza kusefukira kwanthawi kwanthawi ndi "Positi Yabwino!" kapena kusiya ma emojis. CFBR ili pafupi kuwonekera ndi mtengo. Mukasiya ndemanga zoganizira, zoyenera, sikuti mumangopanga maubwenzi, komanso kuwonetsa ku LinkedIn kuti ndinu odzipereka - ndipo ma aligorivimu amapindula zimenezo.
Chifukwa Chiyani Kuyankha Kumaposa Kungotumiza
Chowonadi ndi ichi: LinkedIn's algorithm imabweretsa mwayi wochitapo kanthu.
Anthu ambiri amangoyang'ana zolemba zosindikiza - ndikuyembekeza kuti zitha kukhala zowopsa. Koma mwayi weniweni uli mkati kuyankha pazankhani za anthu ena, makamaka ma post omwe akutsogola kapena mawu amphamvu.
Ichi ndichifukwa chake zimagwira ntchito:
- Imakulitsa mawonekedwe anu kupitilira netiweki yanu yomweyo
- Zimamanga maubale enieni ndi olenga ndi omvera awo
- Imakulitsa zomwe muli nazo, makamaka pamene anthu abwererana
Ganizilani ndemanga ngati "kupatsa kuti upeze." Kuchuluka komwe mumapereka pamapositi a anthu ena, m'pamenenso angakuchitireni zabwino - kapena kukutsatirani.
Ndipo mosiyana ndi ma likes kapena ma share, ndemanga zimakhala zolemera kwambiri. Iwo ndi olemera-kuyanjana. Ngati ndemanga yanu ikupereka yankho, imakweza positiyo ndikupangitsa kuti dzina lanu liwonekere.
Momwe Mungagwiritsire Ntchito CFBR ngati LinkedIn Engagement Strategy
Simufunikanso kutsatira kwambiri kapena kalendala yazinthu. Muyenera a tsiku ndi tsiku ndemanga.
1. Yang'anani Zolemba Zoyenera
Yambani ndikuzindikira komwe mungayankhe:
- Zolemba zochokera kwa atsogoleri amakampani
- Zokhutira ndi kugwirizana koyambirira
- Zolemba zokhudzana ndi niche yanu, bizinesi, kapena omvera
Gwiritsani ntchito mawu osakira ndi ma hashtag kuti mupeze zokambirana zoyenera. Ngati mukugwiritsa ntchito Konector, mutha chotsani zolemba zokha kuchokera ku mbiri inayake, mafakitale, kapena ma feed a zochitika kuti apange mndandanda wa ndemanga.
2. Siyani Ndemanga Zoganizira
Yesetsani kuti mukhale wabwino kuposa kuchuluka kwake.
Ndemanga yabwino iyenera:
- Onjezani malingaliro ("Zosangalatsa! Tawona zotsatira zofanana ndi zomwe sizili ndi phindu.")
- Funsani funso lotsatira (“Munatanthauzira bwanji kupambana kwa ntchito imeneyi?”)
- Lembani wina wofunikira ("@Anita - izi zikundikumbutsa zokambirana zathu sabata yatha!")
Pewani:
- Mayankho achidule ("Nkhani yabwino!")
- Ndemanga ndi ma emojis okha
- One-liner omwe samawonjezera mtengo
Ganizirani ndemanga yanu ngati positi yaying'ono. Iyenera kuyima payokha - ndipo mwinanso kudzitengera yokha.
3. Khalani Okhazikika
Ichi si chinyengo chimodzi chokha. Mukuyenera ku kumanga mphamvu.
Yambani ndi:
- 3-5 ndemanga patsiku
- Yang'anani kwambiri pa nthawi yayitali kwambiri: 8–10 AM kapena 4–6 PM
- Sakanizani izo pakati 1st, 2nd, ndi 3rd-degree kulumikizana
Ngakhale masiku omwe simutumiza chilichonse, mukuwonekerabe - zomwe zimapangitsa kuti mawonekedwe anu azikhala amoyo.
Kodi Chimachitika Ndi Chiyani Mukapereka Ndemanga pa Positi Yoyenera?
Tiyerekeze kuti mumathirira ndemanga pa positi ya munthu wina yemwe ali ndi otsatira 50,000 - ndipo imafalikira.
Ndemanga yanu, ngati ili pamwamba, ikuwoneka ndi zikwi za anthu kunja kwa netiweki yanu. Ena adzayang'ana mbiri yanu. Ochepa akhoza kukutsatirani. Ena amatha kulumikiza kapena kutumiza uthenga.
Ndizo zofikira, osawononga senti.
Tsopano ganizirani ngati mbiri yanu ndiyokonzedwa bwino. Malingaliro amenewo amasanduka mwayi. (Simukudziwa zomwe mungakonze? Onani zathu LinkedIn Character Limit Guide polemba mitu yodziwika bwino komanso chidule.)
Momwe Mungasinthire Izi ndi Konector
Kuyankha pamanja ndikwabwino - koma ngati mukufunitsitsa kuthandiza anthu, automation imapangitsa kuti scalable.
Nazi momwemo Cholumikizira zimathandiza:
Ndemanga Zopangidwa ndi AI
Kutengera kamvekedwe ndi mutu wa positi iliyonse, Konector akhoza perekani kapena tumizani zokha ndemanga zanzeru - m'mawu omwe mumakonda: ochezeka, anzeru, kapena akatswiri. Mutha kuvomereza kapena kusintha chilichonse.
Kusefa Kwalenda kwa Post
Gwiritsani ntchito mawu osakira kapena ma hashtag monga:
- #B2BSaaS
- # Kusintha kwa digito
- #Utsogoleri
Mutha kutsata mbiri ya kampani or otenga nawo gawo, ndipo nthawi zonse khalani achangu pazolemba zoyenera.
Kuyankha Koyendetsedwa ndi Ntchito
Pangani zotsatizana zomwe zikuphatikiza kuyankha, kuwona, ndi kutsata mauthenga.
Mayendedwe achitsanzo:
- Ndemanga pa post chandamale
- Dikirani maola 24
- Ngati akuwona mbiri yanu → tumizani uthenga
- Ngati satero → monga positi ina
Apa ndipomwe wathu "ngati-profile-viewed" logic imalowa. Phunzirani momwe mungagwiritsire ntchito bwino m'nkhaniyi.
CFBR vs. Traditional Outreach
Tiyeni tiwononge:
| njira | Kuwoneka | Personalization | Kutembenuka |
|---|---|---|---|
| Ma DM ozizira | Low | Nthawi zambiri generic | Low |
| Kutumiza Daily | sing'anga | Kutalika | sing'anga |
| ndemanga | High | Zogwirizana kwambiri | High |
Pochita nawo ndemanga poyamba, mauthenga anu otsatila amamveka achilengedwe ndi osasokoneza - chifukwa anthu amakudziwani kale.
Zili ngati ndikumwetulira mchipindamo musanayambe kukambirana.
Malangizo ovomereza kuti Mulimbikitse Ndemanga Yanu
- ntchito LinkedIn Private Mode kuti muwone mbiri yamtengo wapatali ndikupanga chidwi - nayi momwe mungagwiritsire ntchito mogwira
- Lembani ndemanga yanu yabwino pa positi yanu kuti muyendetse mawonekedwe
- nthawizonse yankhani mayankho - kuyanjana kochulukira pamawu anu, kumakhala nthawi yayitali pamwamba
- Ngati ndemanga yanu imayambitsa kusinthana koyenera kwa DM, ndiye kutsogolera kutentha - samalira
Maganizo Final
LinkedIn ndi yotanganidwa. Aliyense akuyesera kuti awonedwe. Koma si onse amene akuchita bwino.
CFBR ndi imodzi mwa njira zosavuta, zamphamvu kwambiri kukulitsa mawonekedwe anu, kumanga maubwenzi, ndikukulitsa chikoka - osafunikira kutumiza tsiku lililonse kapena kutsatsa.
Ndi zaulere. Ndizothandiza. Ndipo ndi scalable pamene wophatikizidwa ndi automation.
Choncho yambani lero. Ndemanga ndi cholinga. Onjezani mtengo. Onetsani nthawi zambiri.
Ndipo penyani kupezeka kwanu kwa LinkedIn - ndi zotsatira - kukula.
Mwakonzeka kukulitsa chibwenzi chanu?
Tikuwonetseni momwe ma automation anzeru ndi zomwe mukuyang'ana zingasinthire njira yanu yofikira anthu.
Sungitsani chiwonetsero chachangu ndi Konector - ndikupeza momwe mungapangire maulalo olimba, kuyambitsa zokambirana zenizeni, ndikusintha chidwi kukhala zotsatira pamlingo waukulu.
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
CFBR imayimira Commenting For Better Reach, njira yomwe ogwiritsa ntchito amalemba ndemanga pa zolemba kuti awonjezere kuwoneka, kutenga nawo mbali, komanso kufikira mbiri pa LinkedIn.
Inde, ndemanga zomveka zimawonjezera kuonekera kwanu chifukwa njira ya LinkedIn imaika patsogolo kukhudzidwa kwanu. Ndemanga zimatha kuwonetsa mbiri yanu kwa omvera ambiri kunja kwa netiweki yanu.
Poyambira pabwino ndi ndemanga zoganizira bwino 3-5 patsiku. Kusasinthasintha ndikofunikira kwambiri kuposa kuchuluka kwa mawu, choncho yang'anani kwambiri pakuwonjezera phindu m'malo molemba pafupipafupi.
Ndemanga yabwino ya LinkedIn imawonjezera phindu mwa kugawana nzeru, kufunsa mafunso, kapena kupereka nawo mbali pazokambirana. Pewani mawu wamba monga "Uthenga wabwino!" kapena mayankho a emoji okha.
CFBR imawonjezera kufalitsa nkhani. Ngakhale kuti kufalitsa nkhani kumakupangitsani kukhala ndi udindo, kupereka ndemanga kumawonjezera kuwonekera bwino ndipo kumakuthandizani kuti muzitha kulankhula ndi omvera ambiri nthawi zonse.
CFBR imathandiza kupanga anthu otsogola mwa kuwonjezera kuwonekera bwino, kumanga chidziwitso, ndikukonzekeretsa makasitomala asanayambe kufikira anthu mwachindunji, zomwe zimapangitsa kuti zokambirana zikhale zachibadwa komanso zothandiza.
