Mwawona izi pansi pa positi yabwino kwambiri. Winawake amalemba kuti “CFBR” osati china chilichonse. Ndipo mwadzifunsa kuti zikutanthauza chiyani kwenikweni.
Nayi njira yayifupi, kenako njira yomwe ili kumbuyo kwake.
Aliyense amakuuzani kuti mulembe zambiri, mulembe tsiku lililonse, muzichita zinthu mosasinthasintha. Koma pali njira yofatsa yomwe imapangitsa kuti anthu aziona zinthu mwachangu kuposa kutumiza, ndipo anthu ambiri amainyalanyaza. Ndi kupereka ndemanga, kuchita dala, ndipo CFBR ndiye dzina lake.
Kodi CFBR Imatanthauza Chiyani pa LinkedIn®?
CFBR imayimira "Kupereka Ndemanga Kuti Mupeze Kufikira Bwino," njira ya LinkedIn® komwe mumapereka ndemanga pa zolemba za anthu ena kuti muwonjezere kuwonekera kwanu, kukhudzidwa kwanu, komanso kufikira mbiri yanu. Nthawi zambiri mumawona mawu achidule akulembedwa ngati ndemanga yodziyimira payokha, kusonyeza kuti winawake akugwiritsa ntchito positi makamaka kuti ifike patsogolo komanso kuti ifike pamtima pawo.
Koma CFBR si nkhani yodzaza ndi mawu akuti “Positi yabwino!” kapena ma emoji ambiri. Ndi nkhani yokhudza kubwera ndi chinthu choyenera kuwerenga. Ndemanga yoganizira bwino komanso yogwirizana imamanga ubale ndi zizindikiro ku LinkedIn® kuti ndinu wopereka ndemanga mwachangu, ndipo njira yogwiritsira ntchito ma algorithm imapindulitsadi zimenezo.
N’chifukwa Chiyani Kupereka Ndemanga Kumaposa Kungolemba?
Chifukwa njira ya LinkedIn® imawerengera ndemanga kwambiri kuposa zomwe amakonda, ndipo kupereka ndemanga kumabweretsa mwayi kwa omvera omwe mulibe. Anthu ambiri amaika mphamvu zawo zonse pa ntchito yofalitsa nkhani ndipo akuyembekeza kuti nkhaniyo ifalikire kwambiri. Munthu amene amafulumira kwambiri akupereka ndemanga pa nkhani zomwe zikukwera kale, makamaka kuchokera kwa anthu otchuka omwe ali m'gulu lanu.
Deta ikutsimikizira izi. Malinga ndi Richard van der Blom's Kafukufuku wa Algorithm Insights wa zolemba 1.8 miliyoni, ndemanga zimakhala ndi mphamvu kwambiri kuposa momwe LinkedIn® imasankhira zomwe zigawidwe, ndipo mphindi 30 mpaka 60 zoyambirira pambuyo poti nkhani yayamba kufalitsidwa zimaika anthu ambiri pamalopo. Ndemanga yofulumira kwambiri pawindo loyambiriralo imaika dzina lanu pamaso pa anthu omwe simungawafikire nokha.
Ganizirani ndemanga ngati “pereka kuti ulandire.” Mukawonjezera phindu pa positi ya wina, omvera ake amakhala ndi mwayi woti akuwoneni, kulumikizana, kapena kukutsatirani.
Nayi chifukwa chake imagwira ntchito, mwachidule:
- Imakulitsa mawonekedwe anu kupitilira netiweki yanu yomweyo
- Zimamanga maubale enieni ndi olenga ndi omvera awo
- Imakulitsa zomwe muli nazo pamene anthu amenewo akugwirizana nanu
Kodi Mumagwiritsa Ntchito Bwanji CFBR Ngati Njira Yothandizirana?
Simukusowa anthu ambiri otsatira kapena kalendala ya zomwe zili patsamba lanu. Mukufunika kukhala ndi ndondomeko yolemba ndemanga tsiku ndi tsiku yomangidwa pa zizolowezi zitatu: kuyang'ana kwambiri zolemba zoyenera, kuwonjezera phindu lenileni, ndikukhalabe okhazikika.
Yang'anani zolemba zoyenera
Lembani ndemanga pamalo omwe omvera anu asonkhana kale. Izi zikutanthauza zolemba kuchokera kwa atsogoleri amakampani, zomwe zili ndi chidwi chomwe mungathe kuchitapo kanthu msanga, ndi chilichonse chogwirizana ndi niche yanu kapena ogula. Gwiritsani ntchito mawu osakira ndi ma hashtag kuti muwonetse zokambiranazo. Cholumikizira, mutha kuchotsa zolemba zokha kuchokera ku ma profiles enaake, mafakitale, kapena ma feed a zochitika kuti mupange mndandanda wokonzekera ndemanga.
Siyani ndemanga zoganizira bwino
Yesetsani kukhala ndi khalidwe labwino kuposa kuchuluka. Ndemanga yabwino imachita chimodzi mwa zinthu zitatu izi: kuwonjezera malingaliro (“Chosangalatsa — tinawona zotsatira zofanana mu gawo lopanda phindu”), kufunsa zotsatira zenizeni (“Kodi mwatanthauzira bwanji kupambana apa?”), kapena kulemba munthu wofunikira pa zokambiranazo.
Chitani ndemanga iliyonse ngati kabuku kakang'ono. Iyenera kuyima yokha, ndipo yabwino kwambiri imapeza mwayi wochita nawo.
Siyani mawu ofotokozera okha, "Uthenga wabwino kwambiri!", ndi mayankho a emoji okha. Sawonjezerapo kalikonse, ndipo njira yogwiritsira ntchito algorithm ikudziwa zimenezo.
Khalani osasunthika
Iyi si njira yongochitika kamodzi kokha. Ndi mphamvu. Yambani ndi ndemanga zitatu kapena zisanu patsiku, yang'anani nthawi yomwe anthu ambiri amafika pa intaneti (pafupifupi 8–10 AM kapena 4–6 PM), ndipo sakanizani maulumikizidwe a digiri yoyamba, yachiwiri, ndi yachitatu. Ngakhale masiku omwe simunatumize, mumaonekerabe, zomwe zimapangitsa kuti anthu aziwoneka bwino.
Kodi Chimachitika Ndi Chiyani Mukapereka Ndemanga pa Positi Yoyenera?
Ndemanga imodzi yabwino pa positi yomwe yafalikira kwambiri ingakuthandizeni kuona anthu ambiri omwe ali kunja kwa netiweki yanu kwaulere. Tiyerekeze kuti mwalemba ndemanga pa positi yochokera kwa munthu amene ali ndi otsatira 50,000 ndipo imayamba. Ngati ndemanga yanu yafika pamwamba, aliyense amene akuwerenga positiyo amakuonani.
Ena adzayang'ana mbiri yanu. Ena adzatsatira. Ena adzakulumikizani kapena kukutumizirani mauthenga. Kumeneko ndi kufikira kwachilengedwe popanda kugwiritsa ntchito ndalama, ndipo kumasinthasintha bwino kwambiri mbiri yanu ikakonzedwa kuti ilandire. (Simukudziwa choti mulimbikitse? Yathu Chitsogozo cha LinkedIn® Choletsa Khalidwe imakhudza mitu yankhani ndi chidule chomwe chimasintha malingaliro a mbiri kukhala mwayi.)
Kodi Mumayesa Bwanji CFBR Ndi Automation?
Kulemba ndemanga pamanja kumagwira ntchito, koma kumathera mwachangu. Kudzipangira nokha kumakupatsani mwayi wokhalapo nthawi zonse pamndandanda wonse wa anthu omwe akufuna, bola ngati munthu akuvomerezabe ndemanga iliyonse. Gawo lomaliza limenelo ndi lofunika: kupereka ndemanga zokha, zosawunikidwa ndi zomwe zimapangitsa kuti maakaunti alemberedwe. Njira yotetezekayi ndi yopangidwa ndi AI, yovomerezedwa ndi anthu.
Nazi momwemo Cholumikizira amachita izi:
Ndemanga zopangidwa ndi AI
Konnector amawerenga kamvekedwe ndi mutu wa positi iliyonse ndikulemba ndemanga yanzeru m'mawu omwe mwasankha - aulemu, anzeru, kapena aukadaulo. Mumavomereza kapena kusintha chilichonse chisanasindikizidwe, kotero mumapeza sikelo popanda msonkho wa "bot woonekeratu".
Kusefa positi yolunjika
Lozani pa zokambirana zofunika pogwiritsa ntchito mawu ofunikira monga #B2BSaaS, #DigitalTransformation, kapena #Leadership, kapena ganizirani mbiri za kampani inayake ndi omwe akuchita nawo mwambowu. Mumakhala otanganidwa ndi zolemba zoyenera.
Ndemanga yoyendetsedwa ndi kayendetsedwe ka ntchito
Kugwirizanitsa ndemanga, mawonedwe a mbiri, ndi mauthenga otsatira mu ndondomeko imodzi. Mwachitsanzo: kupereka ndemanga pa positi ya munthu amene mukufuna kumuwona, dikirani maola 24, ndipo ngati awona mbiri yanu, tumizani uthenga — ngati sakuwona, tumizani uthenga wina m'malo mwake. Imeneyo ndiye mfundo ya "ngati-mbiri-yowonedwa" yomwe ikugwira ntchito, yomwe yafotokozedwa mwatsatanetsatane mu bukhu lathu la kugwiritsa ntchito bwino LinkedIn® private mode.
Kufikira Anthu Osaloledwa ndi CFBR ndi Traditional Outreach: Kusiyana N'chiyani?
CFBR imalimbitsa mtima anthu omwe akufuna kufalitsa uthenga musanawatumize uthenga, zomwe zimapangitsa kuti uthengawo ukhale wabwino kuposa uthenga wozizira komanso ukhale wabwino kuposa uthenga wopanda pake. Kuyerekeza kumakhala koonekera bwino mukangofotokoza.
| njira | Kuwoneka | Personalization | Kutembenuka |
|---|---|---|---|
| Ma DM ozizira | Low | Nthawi zambiri generic | Low |
| Kutumiza tsiku lililonse | sing'anga | Kutalika | sing'anga |
| Ndemanga (CFBR) | High | Zogwirizana kwambiri | High |
Mukayamba kupereka ndemanga, uthenga wanu wotsatira umamveka ngati wachibadwa m'malo mosokoneza, chifukwa munthuyo akudziwa kale dzina lanu. Zili ngati kumwetulira m'chipinda musanapite kukapereka moni.
Malangizo Abwino Okuthandizani Kuwongolera Ndondomeko Yanu Yopereka Ndemanga
Zizolowezi zochepa zazing'ono zimawonjezera zotsatira za CFBR yanu pakapita nthawi.
- ntchito Njira yachinsinsi ya LinkedIn® kuti muwone ma profiles apamwamba ndikupanga chidwi pang'ono
- Ikani ndemanga yanu yabwino kwambiri pa positi yanu kuti muwonekere bwino
- Yankhani mayankho nthawi zonse — pamene ndemanga yanu ikulumikizana kwambiri, imakhalabe pamwamba kwa nthawi yayitali
- Ngati ndemanga yanu yayambitsa kusinthana koyenera kwa DM, ioneni ngati mtsogoleri wachikondi ndipo ilimbikitseni
Maganizo Final
LinkedIn® ili ndi anthu ambiri. Aliyense akulimbana kuti aonekere, koma ochepa akuchita bwino. CFBR ndi njira imodzi yosavuta komanso yamphamvu kwambiri yowonjezerera kuonekera kwanu, kumanga ubale, ndikukulitsa mphamvu zanu, popanda kuyika tsiku lililonse kapena kulipira zotsatsa.
Ndi yaulere, ndi yothandiza, ndipo imakula mukangoigwirizanitsa ndi yodzipangira yokha. Chifukwa chake yambani lero. Perekani ndemanga ndi cholinga, onjezerani phindu, ndipo bwerani pafupipafupi.
Kodi mwakonzeka kuwonjezera chikhumbo chanu?
Tiyeni tikuwonetseni momwe makina odzichitira okha mwanzeru komanso kugwiritsa ntchito njira zosiyanasiyana kungasinthire kufikira kwanu.
📅 Sungani chiwonetsero chachangu ndi Konnector ndipo onani momwe mungapangire maubwenzi olimba, kuyambitsa makambirano enieni, ndikusandutsa chidwi kukhala zotsatira pamlingo waukulu.
Kufikira Kwanu pa LinkedIn® 11x Ndi
Automation ndi Gen AI
Gwiritsani ntchito mphamvu ya LinkedIn® Automation ndi Gen AI kuti muwonjezere kufikira kwanu kuposa kale lonse. Chitani nawo magulu ambirimbiri a anthu omwe akutsogolerani sabata iliyonse ndi ndemanga zoyendetsedwa ndi AI komanso ma kampeni olunjika—zonse kuchokera pa nsanja imodzi yamphamvu ya anthu omwe akutsogolerani.
Mafunso Ofunsidwa Kawirikawiri
CFBR imayimira Commenting For Better Reach, njira yomwe ogwiritsa ntchito amalemba ndemanga pa zolemba kuti awonjezere kuwoneka, kukhudzidwa, komanso kufikira mbiri pa LinkedIn®.
Inde, ndemanga zomveka zimawonjezera kuonekera kwanu chifukwa njira ya LinkedIn® imaika patsogolo kukhudzidwa kwanu. Ndemanga zimatha kuwonetsa mbiri yanu kwa omvera ambiri kunja kwa netiweki yanu.
Poyambira pabwino ndi ndemanga zoganizira bwino 3-5 patsiku. Kusasinthasintha ndikofunikira kwambiri kuposa kuchuluka kwa mawu, choncho yang'anani kwambiri pakuwonjezera phindu m'malo molemba pafupipafupi.
Ndemanga yabwino ya LinkedIn® imawonjezera phindu mwa kugawana nzeru, kufunsa mafunso, kapena kupereka nawo mbali pazokambirana. Pewani mawu wamba monga "Uthenga wabwino!" kapena mayankho a emoji okha.
CFBR imawonjezera kufalitsa nkhani. Ngakhale kuti kufalitsa nkhani kumakupangitsani kukhala ndi udindo, kupereka ndemanga kumawonjezera kuwonekera bwino ndipo kumakuthandizani kuti muzitha kulankhula ndi omvera ambiri nthawi zonse.
Inde, munthu akavomereza ndemanga iliyonse asanaitumize. Ndemanga zambiri zokha komanso zodziyimira pawokha zimaika pachiwopsezo choletsa akaunti, choncho sungani AI ngati chithandizo cholembera mu mzere wovomerezeka.
