M'dziko lazamalonda lomwe likuyenda mwachangu, chimodzi mwazinthu zofunika kwambiri pakumanga ubale wabwino ndi omwe angakhale makasitomala ndikutumizirana mameseji kogwira mtima. Ma Sales Development Representatives (SDRs) amagwira ntchito yofunika kwambiri pakulera otsogolera ndikuwasintha kukhala makasitomala olipira. Mu bukhuli lathunthu, tiwona luso lopanga mauthenga otsatiridwa omwe angathandize ma SDR kutseka mapangano ndikupeza bwino malonda.
Kupanga Mauthenga Otsatira Mwamakonda Panthawi yonse Yogulitsa
Kugulitsa kumakhala ndi magawo angapo, kuyambira pakulumikizana koyamba mpaka kutseka mgwirizano. Gawo lirilonse limafuna njira yogwirizana ndi mauthenga otsatila. Kutsata kwanthawi yake komanso kwamunthu payekha kungawongolere ziyembekezo kudzera munjira yogulitsa, ndikuwonjezera mwayi wotembenuka. Mphamvu ya makonda pakukula kwa malonda ndiye chinsinsi chokopa chidwi cha oyembekezera. Musanafike, fufuzani mozama za zowawa zomwe akuyembekezerayo, zosowa zake, ndi zomwe amakonda. Sinthani mauthenga anu moyenerera kuti muwonetse kuti mumamvetsetsa zovuta zawo zapadera ndipo mutha kupereka mayankho ofunikira.
Ubwino Wogwiritsa Ntchito Mauthenga Otsatira:
Kwa ma SDR, kudziwa njira zabwino zotumizira mauthenga ndikofunikira kuti muwoneke bwino pampikisano. M'chigawo chino, tiwona njira zazikuluzikulu ndi njira zabwino zomwe zimathandizira ma SDR kuti apambane potsatira mauthenga, kumanga kulumikizana mwamphamvu ndi ziyembekezo, ndikuchita bwino pakugulitsa.
- Pezani Nthawi Yake
Kuyankha mwamsanga pambuyo pokumana koyamba kumasonyeza ukatswiri, tcheru, ndi chidwi chenicheni pa zosowa za woyembekezerayo. Kafukufuku akuwonetsa kuti mwayi wolumikizana ndi chiwongolero umachepa kwambiri pakadutsa ola lililonse, zomwe zimapangitsa kuti kuyankha mwachangu ndikofunikira. Pakutsata nthawi mwanzeru ndikupeza nyimbo yoyenera, ma SDR amatha kusungitsa chiyembekezo, kukulitsa maubale, ndikuwapangitsa kuyandikira kutembenuka nthawi yonse yogulitsa. - Craft Compelling Nkhani Mizere
Ma SDR ayenera kudziwa luso la kutsatira. Monga malo oyamba olumikizirana, mizere yamutu imakhala ndi mphamvu zodziwikiratu ngati imelo yanu idzatsegulidwe kapena kuyikidwa mkati mwa bokosi lolowera. Pewani mitu yankhani yomwe ilibe nkhani kapena yolephera kufotokoza tanthauzo la uthengawo. M'malo mwake, yang'anani kwambiri zamtengo wapatali zomwe mumagulitsa kapena ntchito zomwe mumapereka ndikugwiritsa ntchito mutuwu ngati chokopa cha zomwe zili mkatimo. - Isungeni Mwachidule komanso Mwachidule
Ma SDR ayenera kuika patsogolo kumveka bwino ndi kufupikitsa, kupereka uthenga waukulu popanda kuchulukitsira chiyembekezocho ndi zambiri zosafunikira. Pofika pamfundoyi mwachangu komanso mwachidule, ma SDR amawonjezera mwayi woti maimelo awo otsatiridwa awerengedwe ndi kumvetsetsedwa.Kugwiritsa ntchito mfundo za bullet kapena mindandanda ya manambala kungapangitsenso kuwerengeka, kulola chiyembekezo chotenga mfundo zazikuluzikulu bwino. Polemekeza nthawi ya omwe akuyembekezeka komanso kupereka mauthenga omwe akulunjika, ma SDR amatha kupitilizabe kuchitapo kanthu ndikutsegula njira yolumikizirana bwino panthawi yonse yogulitsa. - Value Proposition Reinforcement
Mwa kugwirizanitsa malingaliro amtengo wapatali ndi mfundo zowawa zachiyembekezo ndi zosowa zake, ma SDR amasonyeza kumvetsetsa kwakukulu kwa zovuta zawo ndikudziyika okha ngati opereka mayankho.Kulimbikitsa malingaliro amtengo wapatali ndi zitsanzo zenizeni za moyo ndi nkhani zopambana kumalimbikitsa kukhulupilika ndi kudalira, kutsimikizira chiyembekezo cha momwe zoperekazo zikuyendera. Pokhala ndi malire pakati pa kubwereza mobisa komanso kukwezedwa mopitilira muyeso, ma SDR amatha kupanga njira yolimbikitsira yankho lawo, kukulitsa mwayi wosinthika bwino ndikupanga ubale wokhalitsa wamakasitomala. - Kuyitanitsa (CTA)
Ma SDR akuyenera kugwiritsa ntchito chilankhulo chomwe chimalimbikitsa anthu kuti achitepo kanthu, kaya ndikukonza foni, kusungitsa chiwonetsero, kulembetsa kuti ayesedwe, kapena kutsitsa zida zamtengo wapatali. Popereka ma CTA enieni komanso okopa, ma SDR amawonjezera mwayi woti achitepo kanthu.Kuphatikizansopo, kuphatikiza chidziwitso chachangu, ngati kuli koyenera, kungayambitse chiyembekezo kuti achitepo kanthu mwachangu. CTA yolimba ndi mlatho womwe umalumikiza chidwi ndikuchitapo kanthu, ndikupangitsa kukhala chinthu chofunikira kwambiri pakuwongolera kutsata kotsatira ndikukwaniritsa bwino malonda. - Njira Zotsata Njira Zambiri
Ma SDR amatha kuthandizira bwino maimelo otsatila ndi mafoni, mauthenga amakanema okonda makonda anu, kucheza ndi anthu pa TV, ngakhalenso makalata achindunji. Njira iliyonse imapereka zabwino zake; Kuyimba foni kumalola kuyanjana kwachindunji komanso nthawi yomweyo, makanema opangira makonda amawonjezera kukhudza kwamunthu, ndipo malo ochezera a pa Intaneti amalimbikitsa kuyanjana kwamwambo.Mwa kuphatikiza njira zosiyanasiyana mwanzeru, ma SDR amatha kukwaniritsa zokonda zosiyanasiyana, kuwonjezera kuchuluka kwa mayankho, ndikupanga zotsatizana zotsatizana komanso zaumwini zomwe zimagwirizana ndi ziyembekezo panthawi yonse yogulitsa. - Kuyesa kwa A/B ndi Kubwerezabwereza
Kuyesa kwa A/B kumaphatikizapo kupanga mauthenga awiri kapena kuposerapo, monga mizere yosiyana kapena ma CTA, ndikutumiza kumagulu osiyanasiyana a omvera. Pofufuza momwe ntchito zamitundu yosiyanasiyana zimagwirira ntchito, ma SDR amatha kuzindikira zomwe zimagwirizana bwino ndi omvera awo ndikuwongolera njira yawo moyenera.
Kutsiliza
Kudziwa luso lotsatirira mauthenga ndikofunikira kwa Oimira Achitukuko Ogulitsa (SDRs) kuti azitha kuyang'anira zovuta zamayendedwe ogulitsa bwino. Chinsinsi chagona pakumvetsetsa kufunikira kwa nthawi, kupanga mizere yofunikira, kusunga mauthenga achidule komanso olunjika, komanso kulimbikitsa malingaliro amtengo wapatali panthawi yonse yogulitsa. Ndi machitidwe abwino awa, ma SDR amatha kupanga maubwenzi olimba ndi ziyembekezo, kuyendetsa kukula kwa malonda, ndikulimbikitsa kulumikizana kwamakasitomala kwanthawi yayitali, ndikukwaniritsa bwino kwambiri maudindo awo.
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Mafunso Ofunsidwa Kawirikawiri
Mauthenga otsatira pa malonda amatanthauza mauthenga omwe amatumizidwa pambuyo pokambirana koyamba ndi munthu amene akufuna kukulitsa ubale, kuthetsa nkhawa, ndikumupangitsa kuti ayambe kupanga chisankho chogula.
Ma SDR ayenera kutumiza zotsatira mkati mwa maola 24 kuchokera pamene mgwirizano woyamba unayamba. Mayankho achangu amawongolera kuchuluka kwa anthu omwe akutenga nawo mbali komanso amasonyeza ukatswiri, koma kupatula nthawi yotsatila pambuyo pake ndikofunikira kwambiri.
Uthenga wotsatira wothandiza umakhala wopangidwa mwapadera, wachidule, komanso wogwirizana ndi phindu. Umakhudza bwino zosowa za munthu amene akufuna kupindula, umalimbitsa phindu, komanso umaphatikizapo kuitana mwamphamvu kuti achitepo kanthu.
Ma SDR nthawi zambiri amatumiza zotsatira 3 mpaka 5 ngati gawo la ndondomeko. Zotsatira zokhazikika zimawonjezera kuchuluka kwa mayankho, koma mauthenga ayenera kuyikidwa m'malo oganizira bwino kuti asawononge chiyembekezo.
Zotsatira ziyenera kukhala za njira zambiri, kuphatikizapo maimelo, mauthenga a LinkedIn, mafoni, komanso mauthenga apakanema. Kugwiritsa ntchito njira zambiri kumawonjezera kuwonekera bwino komanso kumawonjezera mwayi woti anthu azichita nawo chidwi.
