LinkedIn® SEO [Limbikitsani Kuwoneka Kwanu Pogwiritsa Ntchito Ma Keyword Strategy Awa]

Nthawi Yowerenga: 6 mphindi

LinkedIn® si malo okha omangira netiweki yanu—ndi injini yosakira yobisika. Ndi akatswiri opitilira 1 biliyoni omwe amagwiritsa ntchito nsanjayi, kuphatikiza olemba anthu ntchito, oyang'anira olemba anthu ntchito, makasitomala, ndi anzanu m'makampani, mbiri yanu imafufuzidwa, kusefedwa, ndikuwonekera nthawi zonse muzotsatira zosaka. Komabe, ogwiritsa ntchito ambiri sazindikira kuti zotsatira zosaka za LinkedIn® zimagwira ntchito mofanana ndi za Google—zimadalira kufunika, mawu ofunikira, ndi kukwanira kwa mbiri.

Kaya mukusaka ntchito mwachangu, kupanga dzina lanu, kukopa otsogolera, kapena kukhazikitsa utsogoleri wamaganizidwe, kuthekera kwanu kuwonekera pakusaka koyenera ndi komwe kumatsimikizira mawonekedwe anu. Ndiko kumene LinkedIn® SEO imalowa. Mwa kuyika mawu oyenera pambiri yanu - mutu wanu, gawo lazokhudza, zomwe mwakumana nazo, komanso luso - simungofotokoza bwino nkhani yanu, mukuwonetsetsa kuti anthu olondola akuwona.

Mu dziko lomwe chidwi chili chochepa ndipo mpikisano uli wokwera, kukonza mbiri yanu kuti igwirizane ndi njira yosakira ya LinkedIn® sikofunikira—ndikofunikira. Ngati mukufuna mwayi woti mudzipeze, choyamba muyenera kudzipangitsa kuti mudziwike.

LinkedIn® SEO sikutanthauza kusewera njira yogwiritsira ntchito algorithm—koma ndi kuonetsetsa kuti luso lanu likuwonedwa ndi anthu ofunika kwambiri.

Kodi LinkedIn® SEO ndi chiyani?

LinkedIn® SEO imatanthauza kugwiritsa ntchito mawu ofunikira mu mbiri yanu yonse kuti muwonjezere mwayi wanu wowonekera mu kusaka kwamkati kwa LinkedIn®. Monga Google, LinkedIn® imagwiritsa ntchito njira yowunikira kufunika, malo ofunikira, ndi kudzipereka kuti idziwe ma profiles omwe ali pamwamba. Kaya mukufuna ntchito, kupanga dzina lanu, kapena kupanga ma leads, kukonza mbiri yanu ya LinkedIn® kuti mupeze mawu ofunikira kumatsimikizira kuti mukuwoneka bwino kwa omvera oyenera.

Ganizirani za LinkedIn® SEO ngati njira yachidule yoti muwonekere munthu wina akalemba udindo wa ntchito kapena luso lanu lamaloto.

Chifukwa Chake LinkedIn® SEO Ndi Yofunika

Anthu ambiri olemba anthu ntchito amagwiritsa ntchito zosefera mawu ofunikira mu chida cha LinkedIn® cha Recruiter. Ngati mbiri yanu ilibe mawu olondola ofufuzira, simungaoneke—ngakhale muli ndi luso lotani. Ndi njira yanzeru ya mawu ofunikira a LinkedIn® , mumawonjezera kuwonekera kwa mbiri yanu, kukopa anthu oyenera, komanso kupangitsa luso lanu kukhala losavuta kulipeza.

Ubwino Wogwiritsa Ntchito Mawu Ofunika a LinkedIn® Mwanzeru

Kukonza mbiri yanu ndi mawu osakira oyenerera si ntchito yaukadaulo chabe - kumapereka zotsatira zenizeni, zopimikika powonekera, kutanganidwa, komanso mwayi.

Mwayi Wapamwamba Wopezeka Ndi Olemba Ntchito Kapena Makasitomala

Anthu olemba anthu ntchito akamafufuza anthu ofuna ntchito, amagwiritsa ntchito maudindo a ntchito, luso, ndi mawu enaake amakampani. Ngati mawu amenewo ayikidwa mwanzeru mu mbiri yanu yonse, mumakhala ndi mwayi wowonekera kwambiri muzotsatira zakusaka. Izi zikutanthauza mwayi wofunikira kwambiri wogogoda pakhomo panu, popanda kutumiza uthenga uliwonse.

Zowonera Zambiri ndi Zofunsira Kulumikizana

Mbiri yokonzedwa bwino ya mawu ofunikira imawonekera mwachibadwa mu malingaliro a "Anthu Omwe Mungawadziwe", kusaka kwamakampani, komanso ngakhale anthu akamasakatula ma profiles ofananira. Izi zimawonjezera kuwoneka kwanu kosakhazikika ndipo zimabweretsa anthu ambiri ku mbiri yanu - nthawi zambiri zimapangitsa kuti pakhale zopempha zambiri zolumikizirana, ma DM, ndi mafunso aukadaulo.

Kuchulukitsa Kukhulupilika ndi Udindo Waukatswiri

Kugwiritsa ntchito mawu oyenera sikuti kumangokuthandizani kuti mupezeke—komanso kumakuthandizani kuti mutengedwe mozama. Mawu ofunikira omveka bwino komanso enieni amasonyeza kuti mukumvetsa udindo wanu, ntchito yanu, komanso kufunika kwanu. Amakuthandizani kukhala munthu amene ali ndi cholinga komanso wodalirika pantchito yanu.

Mawu ofunikira a LinkedIn® si ongokhudza kusaka kokha—amakhudza kuwonekera momveka bwino, mwaulemu, komanso mogwirizana ndi zomwe zili zofunika.

Komwe Mungawonjezere Mawu Ofunikira Kuti Muwoneke Kwambiri

• Mutu: Onjezani dzina lanu lantchito, luso loyambira, ndi mawu amakampani. Chitsanzo: Wotsatsa Zamkati mwa B2B | SaaS | SEO | LinkedIn® Strategy
• Za/Chidule: Phatikizani mawu ofunikira mwachilengedwe-ntchito zantchito, zida, ziphaso, ndi luso lofewa.
• Experience: Gwiritsani ntchito maudindo ndi maudindo omwe ali ndi mawu ofunika kwambiri. Tchulani zida monga Salesforce, HubSpot, kapena Figma.
• Gawo la Maluso: Fananizani maluso anu apamwamba ndi mawu osefera olemba anthu ntchito.
• Ulalo Wamakonda: Yesani: linkedin.com/in/janedoe-marketing

Kukonza mutu wanu ndi gawo la About kumatha kukulitsa malingaliro anu pasanathe masiku 7.

 

Kusankha mawu ofunikira oyenera a mbiri yanu ya LinkedIn®

Izi zimayamba ndikumvetsetsa momwe omvera anu - kaya ndi olemba ntchito, olemba ntchito, kapena omwe angakhale makasitomala - amasaka luso. Cholinga ndikugwirizanitsa chilankhulo chanu ndi mawu omwe akugwiritsa ntchito kale.

• Yambani ndi mafotokozedwe a ntchito: Sakatulani mindandanda yamaudindo omwe mukulunjika ndikuzindikira mawu odziwika bwino mumitu, maudindo, ndi maluso ofunikira. Awa ndi mawu osakira omwe olemba ntchito amagwiritsa ntchito posaka.
• Gwiritsani ntchito malo osakira a LinkedIn®: Yambani kulemba mutu wa ntchito, luso, kapena makampani. Malingaliro odzipangira okha omwe amawonekera nthawi zambiri amakhala otengera zomwe ena akufufuza mwachangu-kuwapanga kukhala golide pamndandanda wamawu anu.
• Phunzirani mbiri yabwino kwambiri: Onani momwe atsogoleri oganiza ndi akatswiri m'gawo lanu amapangira mitu yawo, Zokhudza magawo, ndi luso. Ngati amawoneka nthawi zonse posaka kapena amakhala ndi mabaji a "Voice Voice", akuchita bwino ndi SEO yawo.
• Gwiritsani ntchito zida za mawu osakira: Mapulatifomu ngati Resume Worded, Jobscan, ndi SkillSyncer amakulolani kuti mufananize mbiri yanu motsutsana ndi mafotokozedwe a ntchito kuti muzindikire mipata ndi mawu osakira. Zida izi ndizothandiza makamaka ngati mukufuna ntchito yatsopano kapena bizinesi.
• Tsatani zomwe zikuchitika pakapita nthawi: Mafakitale amasinthika, komanso mawu omwe amagwiritsidwa ntchito powafotokozera. Mwachitsanzo, "Digital Marketing" yakhazikika mu "Growth Marketing," "Demand Gen," ndi "Performance Marketing." Khalani osinthidwa kuti mbiri yanu ikhalebe yofunika.

Malangizo a akatswiri: Phatikizani mitundu yosiyanasiyana. "Wogulitsa" ndi "Woyang'anira Akaunti" angakope olemba anthu ntchito osiyanasiyana—ngakhale maudindo awo ali ofanana.

Werengani zambiri—> Kodi Mungasankhe Bwanji Mawu Oyenera a LinkedIn® Profile?

Zolakwa za LinkedIn® Keyword Zoyenera Kupewa

Mukakonza mbiri yanu ya LinkedIn®, n'zosavuta kugwa mumsampha wogwiritsa ntchito mawu osakira mopitirira muyeso. Koma zambiri sizimakhala bwino nthawi zonse. Kudzaza mawu osakira kungapangitse mbiri yanu kukhala yovuta kuwerenga, kuwoneka ngati spammy, ndikuzimitsa olemba anthu ntchito komanso njira yogwiritsira ntchito. Cholinga cha LinkedIn® SEO ndikuwonjezera kuwonekera bwino pamene ikumveka ngati yaumunthu komanso yofikirika.

Mbiri yanu iyenera kuthandiza anthu kukukhulupirirani-osati kuwasokoneza kapena kuwasokoneza.

Musati Muwerenge Izo

N'kovuta kuganiza kuti kubwerezabwereza udindo womwewo wa ntchito kapena luso lililonse m'gawo lililonse kudzawonjezera mwayi wanu wopezeka. Koma njira ya LinkedIn® ndi yanzeru mokwanira kuzindikira momwe anthu amagwiritsira ntchito mwachilengedwe—ndipo kudzaza mawu ofunikira kungachepetse kudalirika kwanu.

M'malo mwake, yang'anani kwambiri kufunika kwake, osati kubwerezabwereza. Gwiritsani ntchito mawu ofanana ndi mawu ofanana ngati kuli koyenera kuti muwonetse kuzama popanda kumveka ngati robotic.

Pewani Zolakwa za Mawu Odziwika:

Kubwereza mawu ofanana m'gawo lililonse: Ngati mutchula "woyang'anira polojekiti" kasanu pamutu wanu, Gawo la Zokhudza, zomwe mwakumana nazo, ndi luso lanu, zimakhala zosafunikira. Yesani kugwiritsa ntchito mawu monga "mtsogoleri wa pulogalamu," "mtsogoleri wa polojekiti," kapena "kasamalidwe ka magulu osiyanasiyana" kuti muwonetse kusiyana.

Kugwiritsa ntchito mawu osamveka bwino kapena achinyengo: Mawu ngati “ninja,” “rockstar,” kapena “wizard” safufuzidwa kawirikawiri ndipo nthawi zambiri amamveka ngati osafunikira. Gwiritsani ntchito mawu enieni, enieni omwe anthu enieni (ndi olemba anthu ntchito) amagwiritsa ntchito—monga “mtsogoleri wa gulu,” “wogulitsa malonda,” kapena “wofufuza deta.”

Kunyalanyaza kusiyana kwa madera: Ngati muli ndi mwayi wochita ntchito zapadziko lonse lapansi, sinthani chilankhulo chanu kukhala chapafupi. Mwachitsanzo, "resume" ndi yofala kwambiri ku US, pomwe "CV" imagwiritsidwa ntchito ku Europe. Mofananamo, "program" ku US ikhoza kukhala "program" ku UK. Kuphatikiza zonse ziwiri komwe kuli kofunikira kungakulitse kufikira kwanu.

Njira Zabwino Kwambiri

Lembani za anthu ndi ma algorithms. Mbiri yanu iyenera kukhala yofanana pakati pa kukonza mawu ofunikira ndi nkhani. Ganizirani ngati wowonera wanu woyenera: Kodi angafufuze chiyani? Kodi n’chiyani chingawapangitse kuyima ndi kufikira anthu ena?

LinkedIn® SEO ikunena za kufunika, osati kubwerezabwereza. Pangani mawu anu ofunikira kugwira ntchito mwachibadwa mkati mwa nkhani ya mbiri yanu.

Kodi Muyenera Kubwereza Mawu Anu a LinkedIn® Kangati?

Yang'ananinso mawu osakira kotala lililonse kapena nthawi iliyonse yomwe ntchito yanu ikasintha. Mukufuna makampani atsopano? Mukukonzekera ntchito zanu? SEO yanu iyenera kuwonetsa izi. Ganizirani mbiri yanu ngati pitilizani moyo.

Tiyeni tiwone momwe kubwezeretsanso mawu ofunikira mosavuta kungawonjezere kwambiri mawonekedwe anu.

M'mbuyomu: Wogulitsa Kukula amakonda kuthandiza mabizinesi kukula.

Ngakhale izi zitha kumveka ngati zosangalatsa, zilibe mawu osakira omwe olemba ntchito kapena makasitomala amafufuza. Ndizosamveka bwino, ndipo algorithm ilibe ntchito pang'ono.

Pambuyo: Woyang'anira Kukula | SAA | Mbadwo Wotsogolera | Njira Yopangira | HubSpot | B2B SEO
Mtunduwu uli ndi mawu osakira, umalumikizana bwino ndi ukatswiri, ndipo umafanana ndi mawu osaka omwe amapezeka pazamalonda pazaukadaulo.

Zigawo zazikuluzikulu zanu zikasinthidwa kukhala mawu ofunika kwambiri, pitani patsogolo kuti muwonjezere kupezeka:

Gwiritsani ntchito mawu osakira mu media zowonetsedwa

Kwezani zochitika, zolemba zoyera, kapena ma PDF omwe ali ndi mawu okhudzana ndi mafakitale m'mitu kapena mafotokozedwe awo.

Lembani zolemba zogwirizana ndi mawu ofunikira: Nthawi zonse falitsani zomwe zili patsamba lanu pogwiritsa ntchito mawu omwe omvera anu amafufuza. Izi zimawonjezera kuwonekera kwanu kupitirira kungowona mbiri yanu.

Pezani chivomerezo cha luso loyenera: Ikani patsogolo luso lanu lapamwamba la 10-15 ndipo limbikitsani anthu oti akuthandizeni. Izi zimakhudza kuchuluka kwa anthu omwe mumapezeka nthawi zambiri mukafuna anthu ofuna ntchito.

Onjezani ziphaso ndi mawu ofunikira mu mafotokozedwe a polojekiti: Ziphaso monga "Google Analytics" kapena "PMP" ziyenera kuwoneka pansi pa ziphaso komanso mu ntchito yanu. Musaphonye mwayi wowonjezera mawu ofunikira okhala ndi nkhani zambiri mu chidule cha polojekiti kapena mafotokozedwe ake.

Maganizo Final

Kudziwa bwino LinkedIn® SEO kumakuthandizani kufika pa nthawi yoyenera , kwa anthu oyenera, ndi mauthenga oyenera. Kaya mukufuna kulemba ntchito, kukopa makasitomala, kapena kukulitsa dzina lanu, kusintha mawu anzeru kungapangitse kusiyana kwakukulu. Sikuti kungodzaza mbiri yanu ndi mawu osangalatsa—koma kugwiritsa ntchito mawu omwe omvera anu akufufuza mwachangu, m'malo omwe algorithm ya LinkedIn® imaika patsogolo.

Mbiri yabwino kwambiri sikuti imangowonjezera kuwonekera— imamanga chidaliro . Olemba anthu ntchito kapena omwe akufuna ntchito akapeza mbiri yomveka bwino, yoyenera, komanso yokopa, amakhala ndi mwayi wochita nawo ntchito. Mwayi wamaloto anu ukhoza kukhala kukufunani. LinkedIn® SEO imawathandiza kukupezani mwachangu—choncho onetsetsani kuti mwakonzeka kupezeka!

📅 Sungani Chiwonetsero Chaulere → Onani nthawi yolumikizirana ndi LinkedIn® ikugwira ntchito.

⚡ Lembetsani Kwaulere → Yambitsani kampeni yanu yoyamba yolumikizirana ndi LinkedIn® yomwe ili ndi nthawi yoyenera lero.