Mu 2026, LinkedIn si malo ochezera a pa Intaneti okha — ndi injini yanzeru yeniyeni yomwe imapanga 75–85% ya ma lead onse a pa intaneti a B2B ndipo imakhala ndi akatswiri olembetsa oposa 1.3 biliyoni. Koma popeza kuchuluka kwa anthu kukuchepa, njira yogwiritsira ntchito zinthu yayambanso kugwira ntchito kuyambira pachiyambi, ndipo khalidwe la ogula likusinthasintha kwambiri, Kulemba zinthu popanda kusanthula sikulinso njira - ndi kutchova juga.
LinkedIn inasintha zomangamanga zake zonse zowerengera zomwe zili kumapeto kwa chaka cha 2024 ndi chitsanzo cha AI chotchedwa 360 Bwawa, ophunzitsidwa makamaka pa data ya LinkedIn. Zotsatira zake: zomwe zinali kufalikira sizikupezekanso. Zomwe zili m'gulu la anthu ambiri zimalangidwa. Ndipo ziwerengero zomwe zinkasonyeza kupambana - zomwe anthu amakonda, kuchuluka kwa otsatira - zapitidwa ndi zizindikiro zatsopano zomwe magulu ambiri sakuzitsatira.
Kusanthula kwa LinkedIn tsopano kukuwonetsa momwe omvera amagwirira ntchito, kuchuluka kwa anthu omwe akutenga nawo mbali, momwe zinthu zilili, komanso momwe anthu amagwirira ntchito. — kukupatsani nzeru zowongolera mauthenga anu, njira zomwe zili mkati, ndi njira zogulitsira malonda m'njira zomwe zimakhudza mwachindunji zotsatira za bizinesi.
Kaya mukupanga kampani, kupanga anthu oyenerera, kulemba anthu aluso, kapena kukhala mtsogoleri wa maganizo — Kudziwa bwino kusanthula kwa LinkedIn mu 2026 sikofunikira. Ndi zomangamanga zopikisana.
Mabizinesi omwe amadziwa kutanthauzira ndi kuchitapo kanthu pa LinkedIn deta ndi omwe atsogolere msika mukuwoneka, kuchitapo kanthu, ndi kukula.
Chifukwa Chake LinkedIn Analytics Ndi Yofunika Kwambiri Kuposa Kale Lonse mu 2026
Kusintha kwa magawo atatu a nsanja kwapangitsa kuti kusanthula kwa LinkedIn kukhale kofunika kwambiri mu 2026 kuposa chaka chilichonse chapitacho:
1. Algorithm Yasintha Chilichonse
360Brew AI ya LinkedIn tsopano ikuwunikira positi iliyonse ya kufunika, kulinganiza ukatswiri, ndi khalidwe la ndemanga m'malo mochulukitsa anthu omwe amafika pa 10,000. Mauthenga omwe kale ankafika pa anthu 10,000 tsopano afika pa 3,500 — koma chiwerengero cha anthu omwe amafika pa posi iliyonse chawonjezeka ndi 12–39% chaka chilichonse, chifukwa anthu omwe amawaona ndi omwe amawayang'anira kwambiri. Mawonedwe onse pa positi iliyonse atsika ndi 63–66% kuyambira 2023, pomwe kukhudzidwa kwabwino kukukwera. Popanda kusanthula, simungathe kusiyanitsa zolemba zomwe zikupindula ndi kusinthaku ndi zomwe zikuponderezedwa ndi kusinthaku.
2. Zizindikiro Zatsopano Zalowa M'malo mwa Zakale
LinkedIn yayambitsidwa Amasunga ndi Kutumiza ngati ziwerengero zowunikira zomwe zikutsatiridwa Mu 2025. A Save imasonyeza zomwe zili zofunika kwambiri zomwe wogwiritsa ntchito akufuna kuzibwerezanso. A Send imasonyeza zomwe zili zomwe zagawidwa mwachinsinsi — chizindikiro chapamwamba kwambiri chodalirika chomwe chilipo. Pakadali pano, Ndemanga tsopano zili ndi kulemera kwa algorithmic ka 15 kuposa zomwe amakondaNgati mukupitilizabe kukonza zomwe zikuchitika, mukukonzekera bwino zomwe sizikugwirizana ndi zomwe zikuchitika.
3. Nthawi Yokhala Tsopano Ndi Chizindikiro Chachikulu Chogawa
Njira ya 360Brew imawerengera Chigoli cha Kuzama kuyambira nthawi yomwe anthu akukhala, kuya kwa ulusi wa ndemanga, Kusunga, kugawana kwachinsinsi, ndi kuchuluka kwa zomwe zili mkati. Zolemba zomwe ogwiritsa ntchito amathera masekondi 31-60 zimafalitsa zambiri. Zolemba zomwe zimasunthidwa mkati mwa masekondi atatu zimalandira kukulitsa kochepa. Simungathe kuwona kapena kusintha nthawi yogwira ntchito popanda kusanthula.
Deta popanda kuchitapo kanthu ndi phokoso chabe. Ma Analytics amasintha mawonekedwe kukhala njira.
Mayeso a LinkedIn Analytics Omwe Ndi Ofunika Kwambiri mu 2026
Musanayang'anenso kusanthula kwanu, muyenera kudziwa manambala omwe muyenera kuwaganizira. Nayi chithunzi chonse cha 2026:
Kuti Zinthu Ziziyenda Bwino
| Miyeso | 2026 Benchmark | Chifukwa Chiyani Kuli Kofunika |
|---|---|---|
| Chiwerengero chonse cha anthu omwe akufuna kutenga nawo mbali (mbiri yanu) | 3.85% avareji; 4–6% yabwino; 6%+ yabwino kwambiri | Chizindikiro chachikulu cha kusinthasintha kwa zomwe zili mkati |
| Chiwerengero chonse cha ogwira ntchito (tsamba la kampani) | 2.1% pafupifupi | Algorithm imayang'ana kwambiri kuyanjana kwa anthu |
| Chiwerengero cha zochitika pa zikalata / carousel | 6.60–7.00% (mtundu wapamwamba kwambiri) | 360Brew imapereka mphotho ya nthawi yokhala ndi masamba ambiri |
| Chiŵerengero cha anthu omwe atenga nawo mbali polemba uthenga | 2 - 3% | Mtundu wotsika kwambiri; kutsika poyerekeza ndi zikalata |
| Chiŵerengero cha ndemanga poyerekeza ndi zomwe amakonda | Ndemanga zimalemera kuwirikiza ka 15 | Ndemanga zimasonyeza kuzama kwa kukhudzidwa kwa njira yogwiritsira ntchito |
| Zosungidwa pa positi iliyonse | Kufikira anthu ambiri nthawi 5 kuposa kukonda | Chizindikiro champhamvu kwambiri cha zinthu zofunika komanso zodziwika bwino |
| Mauthenga okhala ndi maulalo akunja | ~60% yocheperako kuposa zolemba zopanda maulalo | LinkedIn yaletsa maulalo otuluka m'mabungwe a positi |
| Chibwenzi cha ola loyamba | Zovuta — 5% yokha ya zolemba zomwe sizinachite bwino imachira | Mayeso a 360Brew ndi 2–5% ya netiweki yanu poyamba |
Zokhudza Kufikira Anthu Ambiri ndi Kugulitsa
| Miyeso | Benchmark ya Target | Zimene Zimaonetsa |
|---|---|---|
| Mlingo wovomerezeka wa kulumikizana | 30–45% (zabwino); pansi pa 20% = vuto | Ubwino wa ICP komanso kudalirika kwa mbiri |
| Chiwerengero cha mayankho a uthenga woyamba | 10–15% (zabwino); 5% = mauthenga okonza | Kusintha mauthenga kukhala ofunika komanso kufunika kwa phindu lake |
| Mulingo wabwino wa mayankho | 50%+ ya mayankho onse omwe akusonyeza chidwi | Kugwirizana kwa ICP ndi kufunika kwa zomwe zimaperekedwa |
| Social Selling Index (SSI) | 70+ zabwino kwambiri; 75+ zapamwamba 1% | Kukhalapo konse kwa LinkedIn ndi kudalira kwa algorithm |
Kugwiritsa Ntchito LinkedIn Analytics Kuti Mukonzenso Ndondomeko Yanu Yazinthu
Kutsata deta ndi sitepe yoyamba - phindu lenileni lili pakuigwiritsa ntchito. Kusanthula kwanu kwa LinkedIn kuyenera kukhala kampasi yanu yowunikira zomwe mumalemba, kangati, komanso mtundu wanji.
Yang'anani Mapangidwe a Zamkati
Kodi mitundu ina ya zolemba — monga chidziwitso cha makampani, ma data-backed frameworks, kapena zomwe zili kumbuyo kwa siteji — nthawi zonse zimakhala zabwino kuposa zina? Zochitikazi zikuwonetsa zomwe zimakopa omvera anu. Mu 2026, Zolemba zosaphikidwa bwino komanso zosakonzedwa bwino zomwe zili m'mawonekedwe akunja zikuchita bwino kwambiri kuposa zomwe zili m'makampani m'mafakitale osiyanasiyana. Njirayi tsopano imapereka mphoto kwa olamulira omwe ali pamwamba pa khalidwe la kupanga.
Yerekezerani Mafomu — ndi Deta ya 2026 mu Maganizo
Zolemba za zikalata zachikhalidwe (ma PDF / ma carousels) tsopano ndi avareji Kugwirizana kwa 6.60–7.00% — yapamwamba kwambiri kuposa mtundu uliwonse, yokwera ndi 14% chaka chilichonse. Zolemba zodziwika bwino za pa intaneti zikupezeka pa avareji ya 2–3%. Kuwonera makanema kunakula ndi 36% chaka chilichonse koma chifukwa cha masamba ochepa akuluakulu; wopanga makanema wapakati adawona kuchepa kwa 36% chifukwa LinkedIn ikadali yoyamba m'malemba ake.
Mukuyika zithunzi kapena makanema okhala ndi maulalo akunja m'thupi? Mukuyembekezera kuti anthu ambiri azitha kuwafikira mosavuta ndi 60%. Sinthani maulalo onse akunja kupita ku ndemanga yanu yoyamba — kapena bwino, muwachotse kwathunthu muzolemba zachilengedwe ndikuyendetsa anthu kudzera mu ma DM ndi mndandanda m'malo mwake.
Dziwani Mitu Yogwira Ntchito Bwino Kwambiri Pogwiritsa Ntchito Deta Yanu Yosungira
Zosintha za LinkedIn za 2025 zawonjezera Saves ndi Sends ngati ziwerengero zotsatirika. Sanjani zolemba zanu ndi Saves m'masiku 30 apitawa. Dziwani zolemba zanu ziwiri mpaka zitatu zapamwamba mu chiwerengero chimenecho. Kodi zikufanana bwanji - mutu, mawonekedwe, kutalika, ndi mgwirizano? Kusunga ndalama ndikofunika kufikitsa ma algorithmic ochulukirapo ka 5 kuposa kukonda, ndipo imakuuzani momveka bwino zomwe omvera anu amaona kuti ndizoyenera kusunga.
Onani Nthawi Yabwino Yotumizira
Deta yokhudzana ndi 2026 imatsimikizira kuti mawindo otsatirawa amapanga magwiridwe antchito apamwamba kwambiri:
- Masiku abwino kwambiri: Lachiwiri mpaka Lachinayi — 65% ya kuchuluka kwa anthu omwe akutenga nawo mbali kuposa kumapeto kwa sabata
- Nthawi zabwino kwambiri: 7–9 AM, 12–1 PM, ndi 5–6 PM mu nthawi ya omvera anu
- B2B yeniyeni: Lachiwiri mpaka Lachitatu, 8–10 AM EST ndi nthawi yabwino kwambiri kwa omvera akatswiri
- Mphindi 60 zoyambirira ndizofunikira kwambiri — apa ndi pamene 360Brew imasankha ngati ikufuna kukulitsa kugawa
Yankhani ndemanga iliyonse mkati mwa maola awiri oyambirira kuchokera pamene mwafalitsa. Mauthenga omwe opanga amalemba ndemanga zawo amakwaniritsa Kutenga nawo mbali kwakukulu ndi 30% pa moyo wawo wonse.
Yesani, Phunzirani, Sinthani
Kulemba ndi kuchoka ndi cholakwika chachikulu chodziwika bwino cha kusanthula. Njirayi imazindikira ngati simukugwirizana ndi ndemanga zanu. Yesani kusinthasintha pang'ono - ma hook osiyana, mawonekedwe osiyanasiyana a CTA, kutalika kosiyana kwa positi - ndipo tsatirani chilichonse motsutsana ndi kuchuluka kwa zomwe mumachita. Positi yokhala ndi mafunso imapanga ndemanga zambiri ndi 40-60% kuposa positi yokhala ndi mawu. Ngakhale kusintha kwa 1% pakukambirana kumawonjezeka kwambiri pakatha miyezi yambiri yolemba mosalekeza.
Zomwe zili popanda njira ndi phokoso. Analytics imakuthandizani kufalitsa ndi cholinga.
Gwiritsani ntchito malingaliro awa:
- Sinthani nthawi yanu yolemba positi kutengera zomwe omvera anu akuchita - osati malangizo wamba
- Yang'anani kwambiri pa zolemba za zikalata ndi ma carousels komwe deta yake ndi yomveka bwino
- Onjezani mitu yomwe imapanga zosunga zambiri ndi ndemanga
- Siyani ntchito zomwe anthu sachita bwino ndipo sinthani mitu yomwe sigwira ntchito bwino
Kusanthula sikuli pano kuti kukuweruzeni — kuli pano kuti kukutsogolereni.
Chida Chosagulitsira Anthu Pagulu (SSI): Chida Chosagwiritsa Ntchito Kwambiri cha LinkedIn pa Kusanthula
Ogwiritsa ntchito ambiri a LinkedIn amafufuza zolemba zawo ndipo amanyalanyaza muyezo umodzi womwe umaneneratu mwachindunji kupambana kwawo pakufikira anthu ndi zomwe zili mkati: Social Selling Index (SSI).
Chigoli chanu cha SSI (0–100, chaulere pa linkedin.com/sales/ssi) imayesa mizati inayi ya ntchito yogulitsa pagulu:
- Kukhazikitsa dzina laukadaulo (mfundo 0–25): Kukonza mbiri yanu, zomwe zili mkati mwake, ndi udindo wanu pa nkhani zosiyanasiyana.
- Kupeza anthu oyenera (mfundo 0–25): Ubwino wa njira yowunikira, kugwiritsa ntchito kusaka ndi zosefera, ubwino wa njira yowunikira
- Kusangalala ndi chidziwitso (mfundo 0–25): Ubwino wa pambuyo pa kutenga nawo mbali, kuzama kwa ndemanga, kuyambitsa kukambirana
- Kumanga maubale (mfundo 0–25): Kuchuluka kwa kuvomereza kulumikizana, kutsatira pambuyo polumikizana, kulumikizana mbali ziwiri
Zizindikiro za 2026:
- Pansi pa 40: Zochita zosasinthasintha, mbiri yosakwanira, palibe njira yomveka bwino
- 40-60: Yogwira ntchito koma yosayang'ana kwambiri — zina zomwe zili, zina zolumikizirana, palibe njira yomveka bwino yopangira zinthu
- 60-75: Kukhazikika komanso mwanzeru — mzati umodzi wofooka ukukoka chiwerengero chonse pansi
- 75 +: 1% yapamwamba kwambiri yamakampani anu — njira yogwiritsira ntchito imalimbikitsa kwambiri kugawa zomwe zili patsamba lanu
Deta yochokera ku Martal Group ikutsimikizira izi: Ogulitsa omwe ali ndi SSI yayikulu amapanga mwayi wochulukirapo ndi 45% ndipo ali ndi mwayi wopeza quota ndi 51%. SSI yanu imakhudzanso mwachindunji kuchuluka kwa pempho lanu la kulumikizana kwa sabata iliyonse - maakaunti omwe ali ndi SSI yopitilira 65 ndi kuchuluka kwa kuvomereza kopitilira 40% amatha kutumiza zopempha mpaka 200 pa sabata, pomwe maakaunti oletsedwa ali ndi malire pa 50.
Mzere wanu wotsika kwambiri wa SSI umakuuzani zomwe muyenera kukonza kenako. Gwiritsani ntchito ngati chida chodziwira matenda, osati ngati njira yodziŵira zinthu zopanda pake.
Mukuyendetsa ma kampeni ofikira anthu ku LinkedIn pamodzi ndi zomwe mumakonda? Konnector.ai imayang'anira SSI yanu ndi kuchuluka kwa kulandiridwa kwanu nthawi yeniyeni, kusintha kuchuluka kwa anthu omwe mumawafikira asanayambe kugwiritsa ntchito njira ya LinkedIn. Sungitsani chiwonetsero chaulere kuti muwone momwe zimagwirira ntchito ku timu yanu.
Kodi Muyenera Kuwunikanso LinkedIn Analytics Kangati?
Weekly
Unikani momwe zinthu zayendera, kuchuluka kwa anthu omwe akutenga nawo mbali, kupulumutsa ndalama, mawonedwe a mbiri yanu, ndi kayendedwe ka SSI kuti mukhale ndi chidziwitso chenicheni pa zomwe zikugwira ntchito. Mu 2026, sabata yoyamba ya moyo wa positi imatsimikiza kuchuluka kwa anthu omwe afika. Kuwunika kwa sabata iliyonse kumakupatsani mwayi wodziwa omwe akuchita bwino nthawi yomweyo (ndikuchita nawo zinthu mwankhanza), kupeza omwe akuchita bwino asanachepetse mbiri ya akaunti yanu, ndikuyankha kusintha kwa chidwi cha omvera pamene zikuchitika. Onaninso: kodi zopempha zanu zolumikizirana zikuvomerezedwa ndi zoposa 30%? Ngati sichoncho, konzani musanawonjezere kuchuluka.
pamwezi
Tsatirani kukula kwa otsatira, kusintha kwa chiwerengero cha omvera, momwe mitu yankhani imagwirira ntchito, komanso momwe kampeni imakhudzira pamlingo waukulu. Dziwani mitu yankhani yomwe yatsogolera kwambiri Kusunga ndi Ndemanga - iyi ndi mitu yanu yaudindo wapamwamba. Unikani kuchuluka kwa omvera anu (maudindo a ntchito, mafakitale, milingo ya akuluakulu) kuti mutsimikizire kuti mukukopa ICP yanu osati omvera onse. Ngati kukula kwa otsatira anu kuli kolimba koma kusintha kwa atsogoleri anu kuli kofooka, zomwe muli nazo ndi zambiri - ndemanga ya mwezi uliwonse imavumbula izi zisanawononge nthawi yokwanira.
Quarterly
Unikaninso mitu yanu ya zomwe zili mkati, njira yopangira, ndikugwirizana ndi ma KPI a bizinesi. Bwererani mmbuyo kuti muwone ngati njira yanu ya LinkedIn ikusintha momwe zinthu zilili - kudziwitsa anthu za kampani yanu, njira yoyenerera, kufikira anthu ambiri, kapena kuyika patsogolo maganizo. Dziwani mitundu ya zomwe zili mkati zomwe zikuchulukirachulukira pakugwiritsa ntchito omvera anu. Pumulani chilichonse chomwe sichikugwira ntchito bwino nthawi zonse. Ikani miyeso yosinthidwa kutengera momwe akaunti yanu imayendera, osati kuchuluka kwa anthu omwe ali papulatifomu yokha. Ndipo onaninso zigoli zanu za SSI poyerekeza ndi zomwe zinalipo kotala lapitalo - ndi chipilala chiti chomwe chinasuntha kwambiri, ndipo ndi chiti chomwe chikufunika kusamalidwa kwambiri?
Kusasinthasintha kumawonjezera mphamvu, koma kuganizira bwino kumatsimikizira kuti mukupita koyenera.
Njira Zabwino Kwambiri Zogwiritsira Ntchito LinkedIn Analytics mu 2026
Kusunga ndi Kutumiza Nyimbo — Osati Kungokonda
Kusintha kwa kusanthula kwa LinkedIn kwa 2025–2026 kwawonjezera Kusunga ndi Kutumiza ngati ziwerengero zomwe zikupezeka mosavuta. Sanjani zolemba zanu ndi Kusunga m'masiku 30 apitawa. Ichi ndi chizindikiro chanu chodalirika kwambiri cha zomwe zili ndi mtengo wapatali - zolemba zomwe ziyenera kubwerezedwanso, kufalikira kukhala nkhani zamakalata, kapena kusandutsidwa kukhala zolemba za LinkedIn. A Save imasonyeza kuti omvera anu amaona zomwe zili ndi mtengo woyenera kubwereranso. A Send imasonyeza kuti adazikhulupirira mokwanira kuti agawane ndi wina payekha. Zonsezi ndi zizindikiro zamphamvu kwambiri kuposa like kapena reaction.
Gwiritsani ntchito maulalo a UTM pa ulalo uliwonse wakunja womwe mumagawana
Zigawo za UTM zimakupatsani mwayi wotsatira kuchuluka kwa anthu omwe mumagwiritsa ntchito LinkedIn kupita patsamba lanu, masamba ofikira, kapena maginito otsogolera. Popanda kuyika chizindikiro cha UTM, anthu omwe amalowa mu LinkedIn amawoneka ngati "Direct" mu Google Analytics - osawoneka komanso osagawidwa. Onjezani ma UTM tag ku ulalo uliwonse wakunja womwe mumagawana (mu ndemanga, ma DM, kapena gawo lanu la Featured), kotero m'malo moganizira komwe kudina kwanu kumachokera, mumapeza gwero lenileni ndi zambiri za kampeni. Izi sizingatheke kukambidwa ndi gulu lililonse lomwe limapereka njira yolumikizirana ndi LinkedIn.
Tumizani ndi Kumanga Tracker Yanu
Dashboard ya LinkedIn ndi poyambira, osati dongosolo lonse. Tumizani deta yanu yowunikira ngati CSV ndikupanga chotsata mu Google Sheets, Looker Studio, kapena CRM yanu. Yerekezerani zotsatira za sabata ndi sabata, mwezi ndi mwezi, ndi zotsatira za mtundu kuchokera ku mtundu kupita ku mtundu. Dashboard ya nsanjayi sikuwonetsani mizere yodziwika bwino, kufananiza mawonekedwe, kapena mgwirizano pakati pa kayendetsedwe ka SSI ndi magwiridwe antchito ofikira anthu. Chotsata chanu chimatero - ndipo chimawonjezera phindu sabata iliyonse mukachigwiritsa ntchito nthawi zonse.
Ikani chizindikiro ndikugawa zolemba zanu m'magulu
Dongosolo lolemba ma tag mkati - ngakhale gawo losavuta la spreadsheet - limakupatsani mwayi wogawa zolemba m'magulu malinga ndi mutu (utsogoleri wamalingaliro, chidziwitso cha malonda, kafukufuku wamilandu, nkhani ya gulu, zolemba za deta) ndikutsata zomwe zili mkati zomwe zimagwira ntchito bwino m'magawo atatu. Pakapita nthawi, izi sizikuwonetsa mtundu womwe umagwira ntchito komanso zomwe tsa ntchito — kuphatikiza kwa kapangidwe ndi mutu zomwe nthawi zonse zimapeza Zosunga ndi Ndemanga zapamwamba kwambiri kuchokera kwa omvera anu enieni.
Yang'anirani Ma Proxies Anu a Dwell Time
LinkedIn sikutanthauza nthawi yokhazikika ngati chiŵerengero chachindunji mu dashboard yachibadwa - koma mutha kuiganizira. Mauthenga okhala ndi chizindikiro chakuya kwambiri cha ulusi wa ndemanga nthawi yayitali, chifukwa anthu akuwerenga mokwanira kuti ayankhe mokwanira. Lembani zolemba zomwe zili ndi kuchuluka kwa kumaliza (komwe kungatsatidwe kudzera mu Nkhani kapena zida za anthu ena) zimasonyeza kuti anthu adasuntha zolemba zonse. Konzani zolemba zanu makamaka kuti muwonjezere kukhazikika: gwiritsani ntchito zikalata zokhala ndi ma slide ambiri, funsani funso lomwe limafuna owerenga kuganiza, ndikupanga zolemba zomwe zimapatsa mphotho kumaliza ndi phindu kumapeto.
Yerekezerani Mafomu Molimba Mtima — Ndipo Khalani Ofunitsitsa Kudabwitsidwa
Musaganize kuti omvera anu amachita zinthu ngati avareji ya pulatifomu. Yendetsani zoyeserera zanu zamtundu kwa masiku 30-60: zolemba zitatu za zikalata, zolemba zitatu zamawu, zolemba zitatu za chithunzi chimodzi, chilichonse chili ndi mitu yofanana. Tsatirani kuchuluka kwa anthu omwe akutenga nawo mbali, Kusunga, Ndemanga, ndi mawonedwe a mbiri omwe apangidwa pa positi iliyonse. Avareji ya pulatifomu imati zikalata zimapambana - koma omvera anu enieni, makampani, ndi mitu yosiyanasiyana zitha kuwonetsa zotsatira zosiyana. Chitanipo kanthu pa deta yanu, osati potsatira malangizo a anthu onse.
Miyeso imakupatsirani malangizo — njira zabwino kwambiri zimakupatsirani zida zochitirapo kanthu.
LinkedIn Analytics: Zizindikiro za 2026 mwachidule
| Miyeso | Pansi pa Avereji | Avereji | Good | chabwino |
|---|---|---|---|---|
| Chiŵerengero cha anthu omwe ali ndi mbiri yawo | Pansipa 2% | 3.85% | 4 - 6% | 6% + |
| Chiŵerengero cha kukhudzidwa kwa tsamba la kampani | Pansipa 1% | 2.1% | 2.5 - 4% | 4% + |
| Chiŵerengero cha zikalata pambuyo pa kutenga nawo mbali | Pansipa 4% | 6.60 - 7.00% | 8% | 10% + |
| Chigoli cha SSI | Pansipa 40 | 40-60 | 60-75 | 75 + |
| Mlingo wovomerezeka wa kulumikizana | Pansipa 20% | 20 - 30% | 30 - 45% | 45% + |
| Mtengo woyankha uthenga | Pansipa 5% | 5 - 9% | 9 - 15% | 15% + |
| Mawonedwe a mbiri yanu kuti mulumikizane ndi kuchuluka kwa kulumikizana | Pansipa 5% | 5 - 10% | 10 - 20% | 20% + |
Maganizo Final
Kusanthula kwa LinkedIn mu 2026 sikulinso chida cha oyang'anira malo ochezera a pa Intaneti omwe amawona ma post like kumapeto kwa sabata. Ndi chida champhamvu kwambiri. dongosolo lanzeru lanzeru kwa amalonda, oyambitsa, ndi magulu ogulitsa - gulu lomwe limakuuzani zomwe zili mkati zomwe zikudalirani ndi algorithmic, ndi njira iti yolumikizirana yomwe ikusintha kukhala njira yolumikizirana, mitu yomwe omvera anu akusunga, komanso mzati womwe ukufunika kusamalidwa pa LinkedIn.
Nsanjayi yasintha kwambiri m'miyezi 18 yapitayi kuposa m'zaka zisanu zapitazi. Njira ya 360Brew, Volume Tax on extreme, kukwera kwa Saves ngati chizindikiro chachikulu, kuletsa maulalo akunja, kuchepa kwa ma likes ngati muyeso wofunikira - izi si zosintha zazing'ono. Ndi kusintha kwakukulu komwe kumafuna njira yosinthiratu yoyezera.
Mabizinesi omwe adapambana pa LinkedIn mu 2026 si omwe amatumiza mauthenga pafupipafupi kapena kulumikizana mwamphamvu kwambiri. Ndi omwe amalemba ndemanga zawo mozama mokwanira kuti awauze - sabata iliyonse, mwezi uliwonse, kotala lililonse - zomwe zikugwira ntchito, zomwe sizikugwira ntchito, ndi zomwe angachite pambuyo pake.
Mvetserani deta yanu. Ikudziwa kale zomwe omvera anu akufuna.
Kaya mukufuna kufikira anthu ambiri, mbiri yanu, kapena ndalama zomwe mumapeza — miyezo yanu ndiyo ikutsogolerani. Lowani ku Konnector.ai kwaulere kuti muyambe kutsatira kusanthula kwanu kwa LinkedIn nthawi yomweyo pamodzi ndi momwe zinthu zanu zimagwirira ntchito - kotero njira yanu yopezera zomwe zili mkati ndi njira yanu yopezera zinthu pamapeto pake zilankhulane.
📅 Sungani Chiwonetsero Chaulere → Onani momwe dashboard ya analytics ya Konnector.ai imagwirizanira zizindikiro zanu za LinkedIn ndi momwe mumagwirira ntchito pofikira anthu ena nthawi imodzi.
Kuwerenga Kofanana ndi Konnector.ai
- Kodi LinkedIn Outreach Imagwira Ntchito Bwanji mu 2026? (Buku Lotsogolera Njira Yotsatizana)
- Nthawi Yabwino Yokonzekera Mauthenga Ofikira a LinkedIn (Deta ya 2026)
- LinkedIn Automation mu 2026: Zida Zotetezeka, Malire & Njira Za Akatswiri
- Ndondomeko ya LinkedIn ya Tsiku ndi Tsiku kwa Oyambitsa Pogwiritsa Ntchito Konnector AI
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Ma cadence atatu: sabata iliyonse (machitidwe a positi, kuchuluka kwa anthu omwe akutenga nawo mbali, Kusunga ndalama, mawonedwe a mbiri, kayendetsedwe ka SSI), pamwezi (kukula kwa otsatira, deta ya anthu omwe akutenga nawo mbali, kusanthula mutu wa zomwe zili mkati, zotsatira za kampeni yofikira anthu), ndi kotala lililonse (KPI alignment, njira yopangira, kubwezeretsanso benchmark, kuzindikira mipiringidzo ya SSI). Kodi ndemanga ndizofunikira kwambiri kuposa zomwe anthu amakonda pa LinkedIn mu 2026? Inde - ndizofunika kwambiri. Njira ya LinkedIn ya 360Brew imapatsa ndemanga kulemera kwa algorithmic ka 15 kuposa zomwe anthu amakonda. Ndemanga imodzi yoganizira bwino imapanga chizindikiro chogawa zambiri kuposa zomwe anthu amachita 15. Ichi ndichifukwa chake zolemba zomwe zimathera ndi funso linalake nthawi zonse zimakhala zabwino kuposa zomwe zimathera ndi chiganizo - ndipo chifukwa chiyani kuyankha ndemanga iliyonse mkati mwa maola awiri oyamba otumizira kumawonjezera kukhudzidwa kwa positi yonse ndi pafupifupi 30%. Kodi ndimatsata bwanji kusanthula kwa LinkedIn kuti ndipeze anthu ambiri, osati zomwe zili zokha? Gwiritsani ntchito kusanthula kwachilengedwe kwa LinkedIn kuti muwone momwe zinthu zilili, ndipo tsatirani ziwerengero zofikira anthu pamanja kapena kudzera mu CRM yanu: kuchuluka kwa kuvomereza kulumikizana (cholinga 30–45%), kuchuluka kwa mayankho a uthenga woyamba (cholinga 10–15%), kuchuluka kwa mayankho abwino (cholinga 50%+ cha mayankho omwe akuwonetsa chidwi), ndi misonkhano yosungidwa ngati peresenti ya anthu onse olumikizana nawo. Zipilala zanu za SSI za "Kupeza anthu oyenera" ndi "Kumanga ubale" ndi zizindikiro zachikhalidwe zomwe zimagwirizana kwambiri ndi magwiridwe antchito a anthu.
Chiŵerengero chabwino cha anthu omwe ali ndi LinkedIn mu 2026 ndi 4–6% pa ma profiles awoawo. Avereji ya nsanja ndi 3.85% pa ma profiles awoawo ndi 2.1% pa masamba a kampani. Mitengo yoposa 6% ndi yabwino kwambiri. Zolemba za zikalata ndi ma carousel nthawi zonse zimatsogolera, pafupifupi 6.60–7.00% - kuchuluka kwa anthu omwe ali ndi LinkedIn, komwe kumakwera ndi 14% chaka chilichonse.
Zolemba za m'mafayilo achikhalidwe (ma PDF carousels) zikutsogolera mitundu yonse ya zomwe zili pa LinkedIn mu 2026 ndi chiŵerengero chapakati cha 6.60–7.00%, chokwera ndi 14% chaka ndi chaka. Zolemba zachizolowezi zolembedwa pafupifupi 2–3%. Maulalo akunja omwe amaikidwa m'mabungwe a positi amalandiridwa pang'ono ndi pafupifupi 60% kuposa zolemba zopanda iwo - nthawi zonse ikani maulalo mu ndemanga yanu yoyamba, osati positi yokha.
Mu 2026, ziwerengero za LinkedIn zomwe zili ndi chizindikiro chapamwamba kwambiri ndi izi: Kusunga (kufikira kwa algorithmic kasanu kuposa kukonda), Ndemanga (kulemera kowirikiza ka 15 kuposa kukonda mu ranking ya 360Brew), Nthawi ya Dwell (zolemba zomwe zili ndi masekondi 31-60 okhala zimalandira kugawa kwakukulu), chigoli cha SSI (chimaneneratu zotsatira zogulitsa ndi mphamvu yotumizira), ndi kufikira anthu: kuchuluka kwa kuvomereza kulumikizana ndi kuchuluka kwa mayankho.
LinkedIn Social Selling Index (SSI) ndi chigoli pa 100 chomwe chimayesa kugwira ntchito kwanu bwino m'zigawo zinayi: mtundu waukadaulo, kupeza anthu oyenera, kuyanjana ndi chidziwitso, komanso kumanga ubale. Zigoli zoposa 70 ndi zabwino kwambiri. Chongani yanu kwaulere pa linkedin.com/sales/ssi — palibe Sales Navigator yofunikira. Ogulitsa omwe ali ndi zigoli zambiri za SSI amapanga mwayi wochulukirapo ndi 45% ndipo ali ndi mwayi wopeza chigoli ndi 51%.
