Ukuba ungumnini weshishini, umthengisi, okanye umseki wokuqala, ukwakha i-LinkedIn yeNkampani Iphepha yenye yezona zinto zilumkileyo onokuthi uzenze ukuseka ukuthembeka, ukutsala italente, kunye nokuvelisa izikhokelo. Nokuba usandula ukuqalisa okanye ukwenza igama ngokutsha, esi sikhokelo sinyathelo nenyathelo siya kukunceda wenze iLinkedIn yeNkampani yePhepha elibalaseleyo.
Inyathelo 1: Ngena kwi-LinkedIn ngeAkhawunti yakho yoBuqu
Ukwenza Iphepha leNkampani, kufuneka ungene kwiakhawunti yakho ye-LinkedIn enedilesi ye-imeyile eqinisekisiweyo. Phawula: Awukwazi ukwenza iPhepha leNkampani ngokungaziwa okanye ngaphandle kweprofayile yakho.
Inyathelo 2: Cofa "Yenza Iphepha leNkampani"
Yiya kwiphepha lasekhaya le-LinkedIn, cofa kwindawo ethi "Work" (uphawu lwegridi) kwikona ephezulu ngasekunene, skrolela ezantsi kwaye ukhethe "Yenza Iphepha leNkampani." Kungenjalo, ndwendwela: https://www.linkedin.com/company/setup/new/
Inyathelo 3: Khetha Uhlobo lwePhepha eliLungileyo
I-LinkedIn inikezela ngeentlobo ze-4 zamaphepha. Khetha leyo ifanele umbutho wakho:
- inkampani: Kumashishini amancinci ukuya kwamakhulu
- Iphepha lokubonisa: Ngeemveliso ezincinci okanye iiyunithi zeshishini lenkampani engumzali
- Iziko leMfundo: Iidyunivesithi, iikholeji, okanye izikolo
- Iphepha leZingenzi-nzuzo: Yemibutho esebenza phantsi kolwakhiwo olungenzi nzuzo
Kubasebenzisi abaninzi, iphepha eliqhelekileyo elithi "Inkampani" lukhetho olufanelekileyo.
Inyathelo lesi-4: Faka iiNkcukacha zeNkampani
Gcwalisa ifomu ngolwazi oluchanekileyo lwenkampani:
- Igama Lephepha: Igama elisemthethweni lenkampani yakho
- LinkedIn Public URL: Le iba yidilesi yewebhu yephepha lakho (umzekelo, linkedin.com/company/yourcompany)
- website: Yongeza i-URL yewebhusayithi yakho esemthethweni
- ishishini: Khetha ishishini lakho eliphambili
- Size Inkampani: Khetha inani labasebenzi
- Uhlobo lweNkampani: Khetha ukuba ubanjwe ngasese, uwonke, ungenzi nzuzo, njl.
- Akukho mlinganiselo: Layisha ilogo yesikweri (300 x 300 px iyacetyiswa)
- Umgca weTekline: Bhala isivakalisi esifutshane, esicacileyo esichaza into eyenziwa yinkampani yakho
Funda ngakumbi—-> Uyenza njani i-LinkedIn simahla ngeKonnector.ai?
Inyathelo 5: Cofa "Yenza Iphepha"
Nje ukuba zonke iindawo ezifunekayo zigqityiwe, cofa iqhosha Yenza iphepha iqhosha. Ukuba kukho ulwazi olunyanzelekileyo olulahlekileyo, i-LinkedIn iya kuyiqaqambisa ngombala obomvu. Ukuba ufumana impazamo, qiniseka ukuba i-akhawunti yakho ye-LinkedIn ingaphezulu kweentsuku ze-7 ubudala, i-imeyile yakho iqinisekisiwe, kwaye uneprofayili eqinile ye-LinkedIn (i-LinkedIn isebenzisa oku njengesihluzo somgangatho).
Inyathelo lesi-6: Yakha iphepha leNkampani yakho
Nje ukuba iphepha lakho lenziwe, uya kuhlala kwideshibhodi yolawulo. Ukusuka apha, ungaqala ukwenza ngokwezifiso kunye nokwenza ngcono iPhepha leNkampani yakho:
- Umfanekiso wesimbozo: Layisha ibhena (1128 x 191 px iyacetyiswa) ebonisa uphawu lwakho
- Malunga neCandelo: Yongeza inkcazo yenkampani enyanzelisayo (ubukhulu bamagama angama-2,000)
- Indawo: Yongeza idilesi enye okanye ezininzi zeofisi
- hashtag: Khetha ukuya kuthi ga kwi-3 hashtag yoluntu ukuze udibanise nephepha lakho
- Iqhosha lesiko: Yongeza i-CTA efana "Ndwendwela iWebhusayithi" okanye "Qhagamshelana nathi" ngekhonkco
Inyathelo 7: Mema uQhagamshelwano lwakho ukuba lilandele
I-LinkedIn ikuvumela ukuba umemele 250 uqhagamshelo ngenyanga ukulandela iphepha lenkampani yakho. Le yeyona ndlela ibalaseleyo yokwakha abaphulaphuli bakho bokuqala. Cofa "Izixhobo zoLawulo"> "Mema uQhagamshelwano"> Khetha ongathanda ukummema.
Inyathelo 8: Qalisa ukuthumela umxholo
Gcina iphepha lakho lisebenza ngokuthumela umxholo rhoqo:
- Uhlaziyo lwenkampani
- Amakhonkco eBlog
- Izaziso zokuqeshwa
- Izigaba kunye nempumelelo
- Umxholo ongemva kwemiboniso
- Izikhundla zobunkokeli bengcinga
Sebenzisa ii-hashtag ezifanelekileyo, abasebenzi bethegi, kwaye ukhuthaze iqela lakho ukuba labelane kwakhona.
Inyathelo 9: Yongeza ii-Admins kunye namaLungu eQela
Ukunika abanye ukufikelela ekulawuleni iphepha: yiya kwi-Admin Tools dropdown, khetha "Lawula ii-Admins," cofa u-"Yongeza uMlawuli" kwaye ufake igama labo, emva koko unike indima (uLawulo oluPhezulu, uLawulo loMxholo, uMhlalutyi, njl.)
Funda ngakumbi—-> Uyongeza njani iCV kwiLinkedIn?
Inyathelo lesi-10: Beka iliso kwiNtsebenzo
Yiya kwi Uhlalutyo ithebhu yokulandelela ukusebenza: ulwazi lwabatyeleli, ukukhula kwabalandeli, ukubandakanyeka kweposi, kunye nenani labantu. Sebenzisa le datha ukwandisa umxholo, ixesha lokuthumela, kunye nokujolisa.
Iingcinga Final
Ukwenza iPhepha leNkampani ye-LinkedIn lisango lakho lokwakha ubukho bophawu, ukutsala italente, kunye nokunxibelelana nabenzi bezigqibo. Ngamanyathelo ali-10 nje alula, unokuseta ubuchwephesha, iphepha lenkampani eliphuculweyo kwaye uqale ukukhulisa abaphulaphuli bakho. Qinisekisa ukuyigcina isebenza, ibukeka inomtsalane, kwaye ihambelana nelizwi lenkampani yakho.
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Hayi, iLinkedIn ifuna iprofayili yobuqu ukuze idale iPhepha leNkampani. Iakhawunti yakho kufuneka ibe nedilesi ye-imeyile eqinisekisiweyo kwaye ubuncinane ibe neentsuku ezimbalwa ubudala.
Ungayilungiselela i-LinkedIn Company Page esisiseko kwimizuzu engaphantsi kwe-10. Nangona kunjalo, ukuyiphucula ngokubhala uphawu, umxholo kunye neenkcukacha kungathatha ixesha elongezelelweyo.
Ewe, ukudala nokulawula iPhepha leNkampani yeLinkedIn kusimahla ngokupheleleyo. Nangona kunjalo, iLinkedIn inikezela ngeendlela zokuthengisa ezihlawulelwayo ukuba ufuna ukukhuthaza iphepha lakho okanye izithuba zakho.
Ilogo: 300 x 300 pixels (isikwere)
Umfanekiso wekhava: 1128 x 191 pixels
Ukusebenzisa ubukhulu obuchanekileyo kuqinisekisa ukuba iphepha lakho libukeka lichwephesha.
Ungajongana neengxaki ukuba:
Iprofayili yakho intsha okanye ayiphelelanga
I-imeyile yakho ayiqinisekiswanga
Unemiqhagamshelo elinganiselweyo
Sele udale amaphepha amaninzi
I-LinkedIn isebenzisa olu hlolo ukuthintela ugaxekile.
Iphepha leNkampani limela ishishini lakho eliphambili, ngelixa iPhepha leMiboniso lisetyenziselwa iimveliso ezithile, iinkonzo, okanye iimpawu ezingaphantsi kwenkampani yakho.
Qala ngokumema abantu onxibelelana nabo, ukuthumela rhoqo, ukusebenzisa ii-hashtag ezifanelekileyo, nokukhuthaza abasebenzi ukuba babandakanyeke kwaye babelane ngomxholo kwakhona.
Ukuthumela imiyalezo kabini ukuya kane ngeveki yindawo entle yokuqala. Ukungaguquguquki kubaluleke ngaphezu kokuphindaphinda, ngoko ke gcina ishedyuli yokuthumela imiyalezo rhoqo.
Ewe, ungabela abaphathi abaninzi abaneendima ezahlukeneyo ezifana neSuper Admin, Content Admin, okanye iAnalyst ukunceda ekulawuleni iphepha.
Sebenzisa i-LinkedIn Analytics ukulandelela imilinganiselo efana nokukhula kwabalandeli, ukubandakanyeka emva, ulwazi lwabatyeleli, kunye nenani labaphulaphuli ukuze uphucule icebo lakho.
