Amazwana e-AI LinkedIn Awina Amadili, Hhayi Amafolda Ogaxekile

Isikhathi sokufunda: 10 imizuzu

C	I-Charlse Ukumaketha kwe-VP I-MBA ekukhangiseni kwedijithali

TL; DR: Ukuphawula ku-LinkedIn kungenye yezinyathelo eziphumayo ezinenzuzo ephezulu kakhulu nezindleko eziphansi kakhulu ithimba lokuthengisa elingayenza - kodwa kuphela uma imibono iqaphela ngempela umongo kunokuba ihlelwe ngendlela efanele. Ukuphawula okukodwa okuhle kwe-AI LinkedIn kokuthunyelwe okufanele kungadala ukunakwa okufudumele kakhulu kwabathengi kunemiyalezo eyishumi yokufinyelela abantu ababandayo, ngoba kufinyelela kubantu asebevele behilelekile kulesi sihloko. Umehluko phakathi kokuphawula okwakha umzila kanye nokulimaza ukwethembeka kwehlela ezintweni ezine: ukubhekisela kokuthunyelwe okuthile, umbono ohlukile, i-hook yengxoxo, kanye nethoni ehambisana nezwi lommeleli ngamunye.

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Kungani Amazwana e-LinkedIn Eyisiteshi Sakho Esingaphandle Esinganconywa Kakhulu

Ukuphawula okukodwa okuhle kokuthunyelwe kwe-LinkedIn okufanele kungafaka iphrofayela yakho phambi kwamakhulu abantu abafudumele nabahlosiwe — abantu asebevele behilelekile, asebevele becabanga ngale ndaba, futhi asebevele becabanga ngokuthenga.

Lokho kuyinto u-DM obandayo angayifezi.

Izibalo Zokubonakala: Kungani Ukuphawula Okukodwa Kungadlula Imiyalezo Eyishumi Ebandayo

Uma uphawula ngokuthunyelwe okuvela kumuntu ongase abe khona noma umholi wemboni, ukuphawula kwakho kuvela ezifuyweni zawo wonke umuntu olandela lowo muntu. Awungqongqozi emnyango womuntu ongamazi. Ungena ekamelweni lapho ikhasimende lakho elifanele selivele lilalele khona.

Cabanga ngesimo esivamile: ummeli wokuthengisa uphawula ngokuthunyelwe kwePhini likaMongameli Wezokusebenza mayelana nokungasebenzi kahle kwe-supply chain. Lokho okuthunyelwe kunabalandeli abangu-400 abahlanganyela nakho. Lokhu kuphawula kuthola ukuvakashelwa kwephrofayela okungu-20 emahoreni angu-48 - konke kufudumele, konke kuvumelana nomongo, akekho kubo othola umlayezo obandayo kuqala. Lokho kuyikhwalithi yokunaka i-imeyili ephumayo engenakukuthenga.

Ngokuvumelana ne McKinsey & Company, Abathengi be-B2B manje sebeqeda ingxenye enkulu yohambo lwabo lokwenza izinqumo ngokuzibandakanya kokuqukethwe ngaphandle kokukhuluma nomthengisi. Amazwana e-LinkedIn akubeka ngqo kulolo hambo.

Kungani Amaqembu Amaningi Eqa Ukuphawula — Futhi Kubiza Kanjani Kuwo

Ukuphawula ngesandla ngezinga elikhulu kunzima ngempela. Ithimba labameleli abahlanu, ngalinye lihlose okuthunyelwe okungu-10 ngosuku, kusho ukuphawula okungu-50 okudingeka kucwaningwe, kubhalwe, futhi kuthunyelwe - nsuku zonke. Lokho kungamahora omsebenzi ngaphambi kokuba kuthunyelwe umlayezo owodwa wokufinyelela umphakathi.

Ngakho amaqembu ayakweqa ngokuphelele. Noma akwenza ngokungaguquki, okuyinto embi kakhulu - uchungechunge lwamazwana ngesonto elilodwa, bese ethulisa elilandelayo.

Lokho abakulahlekelwayo ukwenza ukubonakala kube nzima. Abantu ababona amagama eqembu lakho ngokuphindaphindiwe ezingxoxweni ezifanele baqala ukubabona ngaphambi kokuba kuqale noma yikuphi ukufinyelela okusemthethweni. Lokho kuqashelwa kunciphisa imijikelezo yokuthengisa. Ukweqa ukuphawula akulondolozi isikhathi. Kumane kushintsha izindleko zibe yipayipi elinzima nelihamba kancane kamuva.

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Inkinga Ngamazwana amaningi e-AI LinkedIn (Nokuthi Kungani Ebuyela Emuva)

Amazwana avame kakhulu akhiqizwe yi-AI ku-LinkedIn afundeka kanje: "Okuthunyelwe okuhle kakhulu! Ukuqonda okubaluleke kakhulu. Ngiyabonga ngokwabelana ngakho."

Wonke uchwepheshe ku-LinkedIn ufunde ukungakunaki lokhu ngokushesha — nokungamethembi umuntu okuthumelela.

Lokho Okushiwo Yi-General AI Amazwana Kubantu Abangalindelekile

Ukuphawula okuvamile kubonisa izinto ezintathu ngesikhathi esisodwa: awukufundanga okuthunyelwe, usebenzisa ukuzenzakalela ngokunganaki, futhi ubeka phambili ivolumu kunekhwalithi. Eqenjini lokuthengisa elizama ukwakha ukwethembeka, lokho kuyinhlanganisela elimazayo.

Amathuba aqaphela amazwana e-AI ahlelwe ngendlela ehlelekile avame ukuvimba noma ukuthulisa umthumeli ngaphambi kokuba kufike noma yisiphi isicelo sokuxhumana. Amazwana aklanyelwe ukuvula umnyango avala ngokuthula esikhundleni salokho. Okubi nakakhulu, angahlobanisa uphawu lwenkampani yakho nokufinyelela okulula ngesikhathi ozama ngaso ukwakha ukwethembana.

Izindleko Zokwethembeka Ithimba Lakho Lingase Lingazilandeli

Iningi labaphathi bezentengiso lilandelela amanani avulekile, amazinga ezimpendulo, kanye namazinga okwamukelwa kokuxhumana. Cishe akukho noyedwa olandelela ukuvakashelwa kwephrofayela okuqhutshwa amazwana noma izindleko zodumo lwekhwalithi yokuphawula ephansi.

Nakhu okufihlayo leso sikhala: ukumela okukodwa ukuthumela imibono ye-AI engu-20 ejwayelekile ngosuku akugcini nje ngokuchitha umzamo - bachitha idumela lomkhiqizo weqembu ngentshiseko ngezilaleli eziqondile iqembu elizama ukuzifinyelela. Umonakalo awubonakali ku-CRM yakho kodwa ubonakala kakhulu kumakhasimende akho.

Okuxakayo ukuthi i-AI can khiqiza amazwana asezingeni eliphezulu, aqaphela umongo. Ukwehluleka akukhona ubuchwepheshe — ukusebenzisa amathuluzi angalungile noma izilungiselelo ezingalungile, bese uwasebenzisa ngevolumu.

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Umbono we-AI we-LinkedIn wekhwalithi ephezulu ubukeka kanjani ngempela?

Amazwana aqinile akhiqizwe yi-AI enza izinto ezine: abhekisela kokuthile okuqondile okuvela kokuthunyelwe, anezela umbono ohlukile, amema ingxoxo yemvelo, futhi ahambisana nethoni yobungcweti yomhlaziyi. Susa noma yikuphi kwalokhu bese amazwana eqala ukuzwakala sengathi awalutho.

Izici Ezine Zokuphawula Eziqhuba Ngempela Ukuvakasha Kwephrofayela

1. Inkomba ethile — Amazwana asho okuthile okuvela kokuthunyelwe. Isibalo, umusho owasetshenziswa ngumbhali, impikiswano ethile. Lokhu kufakazela ukuthi okuthunyelwe kwafundwa ngempela. 2. Umbono ohlukile — Akukhona ukuvumelana ngenxa yalokho. Ukusabela kwangempela: iphuzu eliphikisayo, isibonelo esisekelayo esivela kokuhlangenwe nakho komuntu siqu, noma iphuzu elincane umbhali angazange alihlanganise. 3. Ingxoxo exhunyiwe — Umbuzo owodwa noma okuphawuliwe okumema ngokwemvelo umbhali noma abanye abaphawulayo ukuba baphendule. Lokhu kwandisa ukubonakala kwakho ngale kwegagasi lokuqala lemibono. 4. Ukuvumelana kwethoni — Lokhu kuphawula kuzwakala njengommeli, hhayi njengokukhishwa kwabezindaba. Abameli abahlukene bangaba namazwi ahlukene. I-AI kufanele ivumelane nelinye nelinye, hhayi ukubalula ibe yizwi elilodwa lenkampani.

Ngaphambi Nangemva: Ukuphawula kwe-AI Okujwayelekile vs. Okuhlakaniphile

| Isici | Amazwana e-AI ajwayelekile | Amazwana e-AI aqaphela umongo |

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| Inkomba yokuthunyelwe | Akukho | Izinkomba zempikiswano ethile noma iphuzu ledatha elivela kokuthunyelwe |

| Umbono | “Ukuqonda okuhle!” | Kunezela isibonelo esisekelayo noma iphuzu eliphikisanayo elihloniphekile |

| Ingxoxo | Akukho | Iphetha ngombuzo ofanele kumbhali |

| Ithoni | Kufana kubo bonke abameleli | Kuvumelaniswe nezwi nesitayela sommeleli ngamunye |

| Ukusabela okulindelwe | Kunganakwa noma kuhlatshwe umkhosi njengogaxekile | Vakashela iphrofayela, landela, noma uphendule |

| Umthelela wephayiphi | Akukho | Ukuhola okufudumele ochungechungeni lokulandelela |

Umehluko kwikhwalithi yomkhiqizo ubalulekile — kodwa umehluko emphumeleni uyamangalisa. Amazwana aqaphela umongo avame ukudala ukuvakashelwa kwephrofayela. Amazwana ajwayelekile awavamile ukwenza kanjalo.

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Ungayilinganisa Kanjani I-AI Amazwana Kuwo Wonke Amaqembu Okuthengisa Ngaphandle Kokulahlekelwa Ubuqiniso?

Ukwandisa ikhwalithi yokuphawula eqenjini labantu abayi-10 noma ngaphezulu kuyinselele yokusebenza, hhayi nje eyobuchwepheshe. I-AI ingaveza imibono emihle. Uhlelo oluzungezile lunquma ukuthi leyo mibono ihlala ilungile yini.

Ukwakha Isu Lokuphawula Ithimba Lakho Lonke Elingalisebenzisa Ngokuqhubekayo

Qala ngokubhekisa okuthunyelwe, hhayi ukubhala amazwana. Chaza kahle ukuthi yiziphi izikhala okufanele iqembu lakho lizibandakanye nazo:

• Okuthunyelwe kwabathengi — okuqukethwe okushicilelwe ngqo ngama-akhawunti ku-ICP yakho
• Okuthunyelwe kwemicimbi ye-trigger — izimemezelo mayelana nokuxhaswa ngezimali, ukuqasha, ukwethulwa komkhiqizo, noma izinguquko zobuholi
• Izikhala zabaholi bemboni — okuqukethwe okuvela emazwini abantu abawalandelayo nabethembayo
• Okuphakelayo kwe-Hashtag — okuthunyelwe ezindaweni zezihloko ezikhethekile lapho abathengi bakho behlangana khona

Uma usuyichazile le mithombo, bhala phansi umhlahlandlela wethoni olula wommeleli ngamunye. Imisho emithathu yanele: ukuthi ivame ukuvula kanjani, yiziphi izihloko ezingakhuluma ngazo ngendlela ethembekile, nokuthi yini okungafanele neze ziyisho. Faka lokhu kuthuluzi lakho le-AI njengephrofayili yezwi. Umphumela uba ngumuntu ngokusobala - futhi ngokusobala ukuthi ummeli — kunokuba kube ithempulethi ejwayelekile.

Buyekeza isampula yamazwana masonto onke. Amazwana ayishumi ngommeleli ngamunye anele ukubamba ukukhukhuleka kusenesikhathi ngaphambi kokuba kube inkinga yomkhiqizo.

Ukulandelela Ukuzibandakanya: Ukuguqula Amazwana Abe Izimpawu Zepayipi Ezilinganiswayo

Amaqembu amaningi aphatha ukuphawula njengomsebenzi wokuzikhukhumeza ngoba awakulandeli kahle. Isilinganiso esibalulekile akusikho ukuphawula okuthunyelwe — ukuvakasha kwephrofayela kanye nezicelo zokuxhumeka ezenziwe zingakapheli amahora angu-48 kusukela kuphawulwe.

Yakha irekhodi lokulandelela elilula: usuku, igama lommeleli, okuthunyelwe okuphawulwe ngakho, umbhali weposi (ongaba khona noma cha), kanye nokuvakasha kwephrofayela emahoreni angu-48 alandelayo. Ngemva kwamasonto amane, kuvela amaphethini. Izinhlobo ezithile zeposi, ababhali abathile, kanye nezitayela ezithile zokuphawula kuzokhiqiza ukuvakasha okuningi kakhulu kunezinye.

Amapulatifomu asekela ukulandelela ukusebenzisana kanye nokuphathwa kwama-akhawunti amaningi avumela abaphathi ukuthi babone le datha kulo lonke ithimba endaweni eyodwa - kunokuba bahlanganise amakhasi amahlanu ahlukene okuhlaziya e-LinkedIn. Yilokhu okuguqula ukuphawula kusuka ekuqageleni kube isiteshi esiphumayo esilinganisekayo. Uma ubona ukuthi amazwana kokuthunyelwe kwe-trigger-event akhiqiza izikhathi ezintathu ukuvakasha kwephrofayela kokuqukethwe okujwayelekile kwemboni, uhambisa kabusha ngokufanele.

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Ukuguqula Amazwana e-LinkedIn Abe Uhlelo Lokukhiqiza Abaholi Oluphindaphindwayo

Ukuphawula nge-AI kuyinhloko ye-funnel. Uhlelo olungaphansi kwalo yilona oluguqula ukubonakala kube yimali engenayo.

Nansi indlela ithimba lakho elingayisebenzisa kuleli sonto:

Isinyathelo 1 - Chaza imithombo yakho yokuthunyelwe. Bhala amaphrofayili abantu abangu-10-15 abazongenela ukhetho, ama-hashtag angu-5 embonini, kanye namaqembu amathathu abalandeli abancintisanayo ithimba lakho elizowaqapha nsuku zonke. Lawa yimigomo yakho yokuzibandakanya. Isinyathelo 2 — Sebenzisa ukuphawula kwe-AI ngesilinganiso. Sebenzisa i-AI eqonda umongo ukuze udale amazwana ommeleli ngamunye, abuyekezwe ngokuqhathanisa nephrofayili yabo yezwi. Thumela amazwana angu-5-10 ngommeleli ngamunye ngosuku, ugxile emithonjeni echaziwe. Isinyathelo 3 — Qapha izivakashi zephrofayela. Landelela ukuthi yibaphi abasebenzisi be-LinkedIn abavakashela amaphrofayili abameleli bakho zingakapheli amahora angu-48 kusukela kugagasi ngalinye lokuphawula. Laba ngabantu abafudumele abaziveza ngokuchofoza — babonisa intshisekelo. Isinyathelo 4 — Qalisa ukulandelwa komuntu siqu. Thumela izicelo zokuxhumana ngenothi elifushane neliqondile elibhekisela kokuthunyelwe enikuhlangabezene nobabili. Bese uzihambisa ochungechungeni lwemiyalezo olwakhelwe phezu kwesihloko esadonsa ukunaka kwazo kuqala. Isinyathelo 5 — Thumela futhi ucebise. Donsa idatha yokuxhumana evela kubantu abathintekayo abasebenzayo uyiyise ku-CRM yakho ukuze uthole ukulandelwa kweziteshi eziningi. I-imeyili, umlayezo we-LinkedIn, kanye nocingo konke kusebenza kangcono uma umuntu othintekayo esevele eqaphela igama lommeleli kokuphakelayo kwakhe.

Lokhu akuyona i-hack. Kuyisenzo esihlelekile sokuphuma esinokuphawula endaweni yokungena. Isihluthulelo ukungaguquguquki — ukusebenzisa lolu hlelo izinsuku ezinhlanu ngesonto, hhayi ngezikhathi ezithile.

Ngokuvumelana ne Isitatimende, i-LinkedIn iyipulatifomu ephezulu yokukhiqizwa kwabaholi be-B2B, isebenza kahle kakhulu kunezinye iziteshi zokuxhumana nabantu ukuze kuqondiswe izithameli zobungcweti. Izithameli zikhona. Umbuzo uwukuthi ithimba lakho linaso yini uhlelo lokubabandakanya ngezinga elikhulu ngaphandle kokusebenzisa isikhathi esiningi emsebenzini wezandla.

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Yiliphi Ithuluzi Lokuphawula le-AI LinkedIn Okufanele Ithimba Lakho Lilisebenzise Ngempela?

Akuwona wonke amathuluzi okuphawula nge-AI akhelwe izindawo zokuthengisa zobungcweti ze-B2B. Nansi indlela yokuhlola izinketho zakho ngokwethembeka.

| Izindlela Zokuhlola | Okufanele Ukubheke | Kungani Kubalulekile |

|—|—|—|

| Ikhwalithi yokuphawula kanye nokuqwashisa ngomongo | I-AI ifunda okuthunyelwe kwangempela futhi ikhiqize izimpendulo ezifanele, ezingezona ezejwayelekile | Umphumela ojwayelekile wonakalisa umkhiqizo; umphumela oqaphela umongo uyakha |

| Ukusekelwa kwama-akhawunti amaningi | Ithuluzi lingaphatha ama-akhawunti amaningi abameleli kusuka kudeshibhodi eyodwa | Abaphathi badinga ukubonakala kweqembu lonke ngaphandle kokungena ngemvume ngokwehlukana |

| Ukuphepha nokuthobela imithetho ye-LinkedIn | Ihlonipha imikhawulo yansuku zonke, isebenzisa isikhathi esifana nesomuntu, igwema izisusa zokumaka | Ukuvinjelwa kwama-akhawunti kuyingozi enkulu yokusebenza |

| Ukuhlanganiswa nokufinyelela okubanzi | Amazwana axhumanisa nokwenza ngokuzenzakalela izimemo, ukulandelana kwemiyalezo, kanye nokuthumela oxhumana nabo | Ukuphawula ngokwako akukhi ipayipi; kudinga ukondla i-funnel |

Ngokuqwashisa ngomongo: Lokhu kuyinto engaxoxiswana ngayo. Uma ithuluzi lingakwazi ukufunda okuthunyelwe nokubhala impendulo engadlula njengomuntu, alikakulungeli ukusetshenziswa kobungcweti. Lihlole ngeposi eziyi-10 ohlwini lwakho lwangempela lwamakhasimende ngaphambi kokuzibophezela. Ngokuphathelene nokuphathwa kwama-akhawunti amaningi: Amathuluzi amaningana e-LinkedIn ezenzakalelayo anikeza amazinga ahlukene okusekelwa komsebenzi womkhankaso, kodwa izici zawo zokuphawula nge-AI zihluka kakhulu ngokujula nangekhwalithi. Amanye agxila kakhulu ekulandeleni imiyalezo; amanye anamandla ekuphathweni komkhankaso kodwa anqunyelwe kakhulu ekwakhiweni kwamazwana e-AI. Umehluko okufanele ucindezele kunoma yikuphi ukuhlolwa ukuthi ithuluzi lizivumelanisa namazwi abameleli ngabanye noma likhipha ithoni eyodwa yenkampani kuwo wonke ama-akhawunti.

Inqubo amathuluzi amaningi ahluleka kuyo ukuhlanganiswa kokuphawula kwe-AI okuqaphela umongo futhi ukuphathwa kwethimba elinama-akhawunti amaningi emsebenzini owodwa. Hlola ukuthi ithuluzi liyazisingatha zombili yini — ngoba ukusebenzisa izinhlelo ezimbili ezihlukene zokuphawula nokufinyelela abantu kudala ukungqubuzana kokusebenza okubulala ukuvumelana.

Isincomo esiqotho: beka phambili ikhwalithi yokuphawula kuqala. Ithuluzi elikhiqiza imibono emihlanu emihle ngosuku ngommeleli ngamunye lizokhiqiza ipayipi eliningi kunethuluzi elikhiqiza imibono engama-50 engakhohlakali.

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imibuzo ejwayelekile ukubuzwa

U: Imibono ye-AI LinkedIn ihluke kanjani kumazwana abhalwe ngesandla?

Amazwana e-AI LinkedIn akhiqizwa ngamathuluzi obuhlakani bokwenziwa afunda okuthunyelwe futhi akhiqize impendulo ehambisana nomongo, kunokuba athembele kumsebenzisi ukuthi abhale ukuphawula ngakunye kusukela ekuqaleni. Umehluko oyinhloko ngekhwalithi ulele ekutheni i-AI isebenzisa kangakanani umongo - amathuluzi ahlaziya okuqukethwe okuthunyelwe okuthile, impikiswano yombhali, kanye nephrofayili yezwi lomhlaziyi akhiqiza umphumela okunzima ukuwuhlukanisa nokuphawula okubhalwe ngesandla. Amathuluzi e-AI ajwayelekile asebenzisa amathempulethi aqinile akhiqiza amazwana abantu abawaqaphelayo futhi bawalahle ngokushesha.

U: Ingabe imibono ye-LinkedIn ekhiqizwe yi-AI yephula imigomo yesevisi ye-LinkedIn?

Imigomo yesevisi ye-LinkedIn iyakwenqabela ukukhuhla, ugaxekile, kanye nokuzibandakanya mbumbulu — hhayi ukuzenzakalela ngokwakho. Amathuluzi asebenza ngaphakathi kwemikhawulo yokusebenzisana yansuku zonke ye-LinkedIn, asebenzisa izikhawu zesikhathi ezifana nezomuntu, futhi akhiqiza okuqukethwe okufanele ngempela ngokuvamile ahambisana nemithetho yesikhulumi. Ingozi yokuthobela imithetho iyanda kakhulu lapho amathuluzi ethumela ngesivinini esingenangqondo, esebenzisa umbhalo ofanayo onethempulethi kuma-akhawunti amaningi, noma exhumana nabasebenzisi ngokungakhethi.

U: Zingaki iziphawulo ze-LinkedIn okufanele zithunyelwe ngummeleli wezokuthengisa ngosuku?

Kwabameleli bokuthengisa be-B2B, imibono emi-5-10 eqondiswe kahle, esezingeni eliphezulu ngosuku iyindawo emnandi kakhulu ezindaweni eziningi zobungcweti. Leli volumu lihlala ngaphakathi kwezindinganiso zokuziphatha ze-LinkedIn, ligcina ukuphawula ngakunye kufanele ukunakwa, futhi likhiqiza igagasi elilawulekayo lokuvakasha kwephrofayela okufanele kulandelwe. Ucwaningo luhlala lubonisa ukuthi ikhwalithi yokuphawula iqhuba imiphumela yokuzibandakanya - imibono eyi-10 ethize, eqonda umongo izodlula imibono emi-50 ejwayelekile kokubili ekuvakasheni kwephrofayela kanye nasekubonweni komkhiqizo.

U: Yini eyenza ukuphawula kwe-AI LinkedIn kushukumise ukuvakashelwa kwephrofayela?

Izinto ezine zihlukanisa njalo imibono ye-AI esebenza kahle kakhulu kuleyo enganakwa: ukubhekisela okuthile kokuthile okukuthunyelwe (izibalo, ibinzana, noma impikiswano), umbono ohlukile kunesivumelwano esivamile, ingxoxo emema impendulo, kanye nethoni ehambisana nezwi lochwepheshe lomuntu ngamunye ophawulayo. Susa noma yikuphi kwalokhu bese amazwana eqala ukufunda njengoba kubonisiwe. Womane womane ndawonye enza amazwana afanele ukuchofozwa ukuze ufunde kabanzi ngomuntu owabhalile.

U: Ulinganisa kanjani ukuthi ukuphawula kwe-LinkedIn kudala umzila ohamba phambili?

Isilinganiso esiyinhloko okufanele silandelwe ukuvakasha kwephrofayela zingakapheli amahora angu-48 kusukela kuseshini ngayinye yokuphawula, hhayi ingqikithi yemibono ethunyelwe. Faka lokhu ngezicelo zokuxhumeka ezitholwe kubantu abangaxhumene namakhasimende kanye namazinga empendulo emilayezo yokulandelela ethunyelwe kulabo abavakashi bephrofayela. Ngemva kwezinsuku ezingu-30 zokulandelela okuqhubekayo, kuvela amaphethini - izinhlobo ezithile zeposi kanye namaphrofayili abantu abalindelekile azokhiqiza ukuvakasha okuningi kakhulu kunezinye, okuvumela amaqembu ukuthi aphinde abeke umzamo wokuphawula emithonjeni eguqula kakhulu.

Q: Yiziphi izinhlobo zeposi ze-LinkedIn okufanele ithimba lokuthengisa lizibeke phambili ekuphawuleni?

Izinhlobo ezine zeposi ezinenani eliphezulu kakhulu zamaqembu okuthengisa e-B2B yilezi: okuthunyelwe okushicilelwe ngqo ngama-akhawunti kuphrofayela yakho yamakhasimende efanele, okuthunyelwe kwemicimbi eqalayo okumemezela imijikelezo yokuxhaswa ngezimali, ukwanda kokuqashwa, ukuqaliswa komkhiqizo, noma izinguquko zobuholi, okuqukethwe okuvela embonini kuveza abantu ongabathemba kakade abakulandelayo futhi abakwethembayo, kanye nokuphakelwa kwama-hashtag lapho abathengi bakho abaqondiwe besebenza khona. Okuthunyelwe kwemicimbi eqalayo ikakhulukazi kuvame ukukhiqiza ukuguqulwa okuphezulu kakhulu kokuvakasha kokuphawula-kuya-kuphrofayela ngoba umbhali kanye nezithameli zakhe sebevele besesimweni sengqondo sokwamukela, sokucabanga phambili.

U: Kungani imibono ejwayelekile ye-AI LinkedIn ilimaza ukwethembeka komkhiqizo?

Ukuphawula okujwayelekile — “Okuthunyelwe okuhle kakhulu! Ukuqonda okubaluleke kakhulu.” — kubonisa izinto ezintathu kumfundi ochwepheshe ngesikhathi esisodwa: okuthunyelwe akuzange kufundwe ngempela, umthumeli usebenzisa ukuzenzekela ngokunganaki, futhi ivolumu ibekwa phambili kunekhwalithi. Amathuba aqaphela amazwana e-AI ahlelwe avame ukuthulisa noma ukuvimba umthumeli ngaphambi kokuba noma yisiphi isicelo sokuxhumana sifike, okuvala umnyango okwakuhloswe ukuthi ukuphawula kuvulwe. Kumaqembu okuthengisa, izindleko zodumo ziqongelela ngokungabonakali ku-CRM kodwa zibonakala kakhulu kubabukeli abazama ukufinyelela kubo.

U: Ugcina kanjani ubuqiniso bokuphawula uma uthuthukisa iqembu elikhulu lokuthengisa?

Isisekelo siyiphrofayili yezwi yommeleli ngamunye — idokhumenti emfushane ehlanganisa indlela abavame ukuvula ngayo amazwana, ukuthi yiziphi izihloko abangakhuluma ngazo ngendlela ethembekile, nokuthi yini okungafanele bayisho. Ukufaka la maphrofayili ku-AI njengomongo oqhubekayo kuqinisekisa ukuthi amazwana ommeleli ngamunye ahlala engabantu futhi ecacile. yabo kunokuba kuwele esimweni senkampani esisodwa. Ukubukeza isampula yamazwana ayi-10 ngommeleli ngamunye ngesonto kwanele ukubamba ukushelela kwekhwalithi kusenesikhathi ngaphambi kokuba kube inkinga ebonakalayo yomkhiqizo.

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Ukulungele ukwandisa ukuzibandakanya kwe-LinkedIn ngaphandle kokuzwakala njenge-bot? Isixhumi ikuvumela ukuthi wenze ngokuzenzakalelayo amazwana e-LinkedIn asebenzisa i-AI, aqaphela umongo kulo lonke ithimba lakho — ngenkathi ulandela ukuthi yikuphi ukuzibandakanya okuphenduka ukuvakasha kwephrofayela kanye nokufinyelela. Zama mahhala bese uguqula ukuskrola kwansuku zonke kwethimba lakho kube injini ehlelekile yokuphuma.

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