Impendulo eqondile: izicelo zokuxhumeka ziyawina kuyo yonke i-metric yokuguqulwa elinganisekayo. Ukuhlaziywa kwangempela kwemizamo yokufinyelela i-LinkedIn engaphezu kuka-500,000 kuthole izinga lokuphendula elihle elingu-39% lokulandelana okusekelwe ekuxhumaneni komuntu siqu, uma kuqhathaniswa no-18 kuya ku-25% we-InMails. Izicelo zokuxhumeka nazo azibizi mali futhi zikhulisa inethiwekhi yakho unomphela. I-InMails iyisisetshenziswa esikhokhelwayo nesilinganiselwe - esisetshenziswa kangcono njenge-fallback, hhayi isinyathelo sokuqala.
Leyo impendulo emfushane. Nansi incazelo ephelele, okuhlanganisa ukuthi i-InMails isebenza kahle kangakanani uma ifaka izicelo zokuxhumeka, nokuthi ungalandelanisa kanjani kokubili ukuze uthole ukuguqulwa okuphezulu kwe-B2B.
Izicelo zokuxhumanisa vs. i-InMails: izinombolo eceleni
| I-Metric | Izicelo zokuxhuma | Ama-InMail |
|---|---|---|
| Izinga lokuphendula elihle | 39% (ukulandelana okwenziwe ngezifiso) | 18 kuya ku-25% |
| Cost | Mahhala | Amakhredithi akhokhelwe — imali ekhokhwayo yanyanga zonke elinganiselwe |
| Umphumela wenethiwekhi | Yakha ukuxhumana okuhlala njalo kwezinga lokuqala | Akukho ukukhula kwenethiwekhi — imiyalezo kuphela |
| Ukwamukelwa kwesicelo ngokwenziwa kube ngokwakho | Ukwamukelwa okuphezulu ngo-55% uma kuqhathaniswa namanothi ajwayelekile | Ama-InMail amafushane (angaphansi kwezinhlamvu ezingu-400) asebenza kangcono kunalawo amade |
| Icala elihle kakhulu lokusebenzisa | Ukuthinta kokuqala — isiteshi sokufinyelela esiyinhloko | Ukubuyela emuva ngemva kwezicelo ezingamukeleki, noma iziqu eziphezulu ezivunyelwene kancane |
| Ukuqhathanisa ne-imeyili ebandayo | Isebenza kahle kakhulu kune-imeyili ebandayo (izinga lokuphendula elingu-1 kuya ku-5%) | Futhi isebenza kahle kakhulu kune-imeyili ebandayo — kodwa ibuthakathaka kunezicelo zokuxhumeka ngaphakathi kwe-LinkedIn |
Isiphetho esisekelwa idatha: zenzekalela izicelo zokuxhumeka kuqala, bese usebenzisa i-InMails njengesu lakho lomugqa wesibili — akuyona into yakho yokuqala.
Kungani izicelo zokuxhumeka zisebenza kangcono kune-InMails ekufinyeleleni i-B2B?
Izizathu ezintathu zesakhiwo zichaza igebe.
Okokuqala, izicelo zokuxhumeka zakha ubudlelwano, hhayi nje ukuletha umlayezo. Isicelo sokuxhumana esamukelwe sidala ubudlelwano benethiwekhi yezinga lokuqala. Lowo muntu ofisayo manje ubona okuthunyelwe kwakho kwesikhathi esizayo, amazwana, kanye nomsebenzi kokuphakelayo kwakhe — wandisa ukubonakala kwakho ngale komyalezo owodwa. I-InMail iyisiphazamiso sesikhathi esisodwa esingenakho ukuxhumana okuhlala isikhathi eside uma singanakwa.
Okwesibili, izicelo zokuxhumeka zinesignali yezindleko ezakhelwe ngaphakathi. Ukwamukela uxhumano kuyisibopho esincane kodwa sangempela — umuntu olindelekile ukukuvumela ukuthi ungene kunethiwekhi yakhe. Leso sibopho sihlobene nokuzibandakanya okuphezulu kulokho okulandelayo. I-InMail ayidingi sibopho esinjalo, ngakho-ke umkhawulo wempendulo uphansi kuzo zombili izinhlangothi: kulula ukunganaki, kulula ukuwususa.
Okwesithathu, ukukhathala kwe-InMail kungokoqobo. Abasebenzisi be-LinkedIn abaphezulu — okuyiphrofayili eqondile amaqembu amaningi okuthengisa e-B2B ayihlose — bathola inani elikhulu lama-InMails avela kubaqashi kanye nabameleli bokuthengisa. Isiteshi sigcwele kakhulu kunebhokisi lokungenayo lesicelo sokuxhumana, elinciphisa amazinga okuphendula ajwayelekile kungakhathaliseki ikhwalithi yomlayezo.
Kufanele usebenzise nini i-InMails esikhundleni sezicelo zokuxhumeka?
Ama-InMail awaphelelwe yisikhathi. Anendima ethile ebalulekile — hhayi nje njengesinyathelo sakho sokuqala.
| Isimo | Kungani i-InMail inengqondo lapha |
|---|---|
| Isicelo sokuxhumana asimukelwanga ngemva kwezinsuku ezi-5 kuya kweziyi-7 | Lo mthengi akakahlanganyeli — I-InMail inikeza isiteshi sesibili sokufinyelela kubo ngqo |
| Isikhulu esiphezulu noma i-C-suite target | Amanani okwamukelwa okubandayo ezicelweni zokuxhumeka ngokuvamile aphansi kulesi sikhathi sobudala — I-InMail ayilidluli ngokuphelele isango lokwamukelwa |
| Amathuba ephrofayela evulekile | Ama-InMail Avulekile Amahhala angathunyelwa ngaphandle kokusebenzisa amakhredithi akhokhelwayo — ithuba elibiza kakhulu, elingenazindleko |
| Ukufinyelela abantu okubucayi ngesikhathi | I-InMail ifika ngokushesha ngaphandle kokulinda ukwamukelwa koxhumano |
Amaqembu e-B2B ahlakaniphe kakhulu aphatha i-InMails njengethuluzi lokunemba — eligcinelwe amakhasimende abaluleke kakhulu futhi angaphendulanga ngesiteshi esiyinhloko.
Buka: Kuchazwe izicelo zokuxhumeka ze-InMails vs.
Uchungechunge lokuxhumana oluguqula kakhulu ku-InMail lubukeka kanjani?
Idatha ikhomba indlela ecacile yokulandelana kwemininingwane. Nansi indlela eyenzeka ngayo isinyathelo ngesinyathelo.
- Fudumeza ngaphambi kokuxhuma. Xhumana nokuqukethwe kwalowo ofisa ukukubona amahora angama-24 kuya kwangu-48 ngaphambi kokuthumela isicelo — ukuphawula okuthile, ukubuka iphrofayela, okufana nalokho. Ukufinyelela abantu abafaka amazwana kuqala kuphakamisa amazinga okwamukelwa kokuxhumana kusuka cishe ku-20% kuya ku-45 kuya ku-60%.
- Thumela isicelo sokuxhumana esenziwe ngezifiso, esingenazo izipikha. Bhekisela kokuthile okuqondile — okuthunyelwe, ingqophamlando yenkampani, iqembu elabiwe. Gcina ngaphansi kwezinhlamvu ezingu-300. Izicelo ezenziwe ngokwezifiso zithola izinga lokwamukelwa eliphakeme ngo-55% kunezo ezijwayelekile.
- Linda izinsuku ezi-5 kuya kweziyi-7. Uma kwamukelwa, dlulela kumlayezo wokuqala othi value-first — akukho pitch, umbuzo owodwa othize ohlobene nokuthi yini ebangele uxhumano. Yilapho izinga lokuphendula elingu-39% lenziwa khona.
- Uma kungamukelwa ngemva kwezinsuku ezi-5 kuya kweziyi-7, susa isicelo. Lokhu kuvikela isilinganiso sakho sesimemo esilindile, esibalulekile empilweni ye-akhawunti yesikhathi eside.
- Sebenzisa i-InMail njenge-fallback. Gcina ngaphansi kwezinhlamvu ezingu-400 — ama-InMail amafushane akhiqiza amazinga aphezulu okuphendula njalo. Sebenzisa amakhredithi akho e-InMail anyanga zonke lapha, hhayi esinyathelweni sokuqala.
Lokhu kulandelana konga amakhredithi e-InMail lapho edingeka khona ngempela, kukhulisa ukukhula kwenethiwekhi kusuka ezicelweni ezamukelwe, futhi kuqinisekisa ukuthi akukho themba elibiza kakhulu eliwela ngaphandle komzamo wesibili.
Zingaki izilandelelo okufanele zifakwe yi-high-converting sequence?
Ukufinyelela kokuthinta okukodwa kushiya imiphumela ebalulekile etafuleni. Izimpendulo ezinhle ezingama-80% zenzeka ngemva komyalezo wokuqala — hhayi kuwo. Ukulandelela okubili kuya kwezintathu okuhlukaniswe ngezinsuku ezine kuya kwezinhlanu zebhizinisi kungakhuphula amazinga empendulo abe ngu-20 kuya ku-30%+ emikhankasweni ebeyingahlala ku-6 kuya ku-8% ngokuthumela okukodwa.
Umthetho owenza ukulandelwa kusebenze: umlayezo ngamunye udinga isizathu esisha sokuba khona. Ukuphinda ukubuza okufanayo ngamagama ahlukene akushukumisi izinga lokuphendula. Ukubhekisela kusignali entsha, ukwabelana nge-engeli ehlukile, noma ukuvuma ukuthula ngqo konke kusebenza kangcono kunokusunduza okuphindaphindiwe.
Iyini izinga elihle lokwamukelwa kwesicelo sokuxhumeka kwe-LinkedIn se-B2B?
U-30 kuya ku-45% uyisilinganiso sokwamukelwa esinempilo sezicelo zokuxhumeka kwe-B2B. Ngaphansi kuka-20% kuvame ukukhombisa inkinga yokuqondiswa noma yephrofayili edinga ukuxazululwa ngaphambi kokwandisa ivolumu yokufinyelela. Amanothi enziwe ngokwezifiso, anomongo ayisivikelo esikhulu sokuthuthukisa leli nani — izicelo zomongo zidlula ezijwayelekile ngo-55%.
Zingaki izicelo zokuxhumeka kwe-LinkedIn kanye nama-InMail ongazithumela ngokuphephile ngosuku?
Ama-akhawunti amaningi azinzile angathunyelwa ngokuphephile Izicelo zokuxhumeka ezingu-20 kuya ku-40 ngosuku futhi Imiyalezo eqondile engama-50 kuya kweyi-100 eya koxhumana nabo abakhona ngosuku. Ukudlula le mingcele kwandisa ingozi yokuqalisa izinhlelo zokuthola ogaxekile ze-LinkedIn. Amakhredithi e-InMail anqunyelwe nyanga zonke ngokusekelwe kuzinga lakho lokubhalisela - Ama-akhawunti e-Sales Navigator kanye ne-Premium athola isibonelelo esigcwele, kuyilapho ama-akhawunti e-Recruiter enemingcele ephezulu futhi, kuze kube yimiyalezo engu-500 ngesonto.
| Activity | Ivolumu yansuku zonke ephephile | amanothi |
|---|---|---|
| Izicelo zokuxhuma | 20 kuya ku-40 XNUMX ngosuku | Amanothi enziwe ngendlela yomuntu siqu athuthukisa kokubili ukwamukelwa kanye nokuphepha kwe-akhawunti |
| Imiyalezo eqondile ekuxhumaneni okukhona kakade | 50 kuya ku-100 XNUMX ngosuku | Uphahla oluphezulu — akudingeki isango lokwamukela |
| Amakhredithi e-InMail | Kunqunyelwe njalo ngenyanga ngokwezinga lokubhalisela | Ukuqondiswa kwephrofayela evulekile kuvula ama-InMails wamahhala ngaphandle kwalesi siphetho |
Ingabe izicelo zokuxhumeka kanye nama-InMails zingenziwa ngokuzenzakalela ndawonye?
Ukuphatha lolu chungechunge ngesandla — ukulandelela izicelo ezisalindile, ukuqapha amazinga okwamukelwa, ukulandelwa kwezikhala, ukushintsha phakathi kwezicelo zokuxhumeka kanye nokuhluleka kwe-InMail — phakathi kwamakhulu abantu abafisayo akunakwenzeka ngaphandle kwepulatifomu eyakhelwe yona.
I-Konnector yenza ngokuzenzakalelayo ukulandelana okugcwele: isicelo, ukulandelela, kanye nokubuyela emuva kwe-InMail, konke kusuka kudeshibhodi eyodwa. Ipulatifomu ithola ngokuzenzakalelayo ama-Open Profiles ukuze ithumele ama-InMails mahhala ngaphandle kokusebenzisa amakhredithi, isheshisa izicelo zokuxhumeka ukuze zifane nomkhawulo ophephile we-akhawunti yakho, ihoxise izimemo ezilindile ezingasekho ngaphambi kokuba zilimaze idumela lakho, futhi ihlanganisa ukufinyelela kwe-LinkedIn ne-imeyili ezilandelaneni zeziteshi eziningi ezihlelekile.
Kulapho futhi Izimpawu ze-LinkedIn social shintsha i-equation kabanzi — ukuveza ukuthi yimaphi amathuba ahilelekile njengamanje, ngakho-ke isinqumo sokuxhumana noma i-InMail senziwa ngobufakazi kunokuba kube umthetho ohlanganisa wonke umuntu osetshenziswa ngokulinganayo kubo bonke oxhumana nabo.
Isiphetho sendaba
Izicelo zokuxhumeka kufanele zibe yisinyathelo sakho sokuqala esizenzakalelayo. Baguqula kangcono, ababizi mali, futhi bakhe inethiwekhi yobungcweti ehlala njalo. Ama-InMail awawona ithuluzi elibuthakathaka — ayithuluzi elifanele lomsebenzi othize: abantu abadala abanamazinga aphansi okwamukelwa okubandayo, ukufinyelela abantu okubucayi ngesikhathi, kanye nezicelo ezingamukeleki ezidinga isiteshi sesibili.
Isu eliphumelelayo akuzona “izicelo zokuxhumana noma ama-InMail.” Kuqala ngezicelo zokuxhumeka, i-InMails njengendlela yokubuyisela emuva ngokunemba — ilandelana ngokuzenzakalelayo, ngakho-ke akukho themba kanye nekhredithi echithekayo.
Ufuna ukubona lolu chungechunge lusebenza ku-ICP yakho? Bhukha idemo ne-Konnector. Noma bhalisela futhi wenze ngokuzenzakalelayo umkhankaso wakho wokuqala wokuxhuma ku-InMail namuhla.
Ukufundwa Okwengeziwe
- I-LinkedIn Automation: Izicelo ze-InMails vs Connection — Umhlahlandlela Ogcwele
- Iyini izinga elihle lokuphendula le-LinkedIn?
- Yiliphi Isu Elihle Kakhulu Lokufinyelela Ku-LinkedIn Labaqondisi Be-B2B?
- Umkhawulo Wesicelo Sokuxhumeka Kwamasonto Onke ku-LinkedIn: Umhlahlandlela Ophelele
- Umlayezo we-imeyili vs. i-LinkedIn: Yikuphi Okuphumelelayo Kakhulu Ekufinyeleleni Abantu?
- Yenza kube lula ukufinyelela okusekelwe enhlosweni: Ukubukwa kwephrofayela ku-Pipeline
11x Ukufinyelela Kwakho kwe-LinkedIn Nge
Okuzenzakalelayo kanye neGen AI
Bopha amandla e-LinkedIn Automation kanye ne-Gen AI ukuze ukhulise ukufinyelela kwakho kunanini ngaphambili. Bandakanya izinkulungwane zabaholayo masonto onke ngamazwana aqhutshwa yi-AI kanye nemikhankaso eqondiwe—konke kuvela endaweni eyodwa ye-lead-gen powerhouse.
imibuzo ejwayelekile ukubuzwa
Ezimweni eziningi zokufinyelela i-B2B, yebo. Izicelo zokuxhumeka zivame ukukhiqiza amazinga aphezulu okuphendula amahle, azibizi mali ukuthumela, futhi zidale uxhumano lwenethiwekhi oluhlala njalo lwezinga lokuqala. Ama-InMail ngokuvamile asebenza kahle kakhulu njengesiteshi sesibili sokufinyelela kunokuba kube ukuthinta kokuqala.
Izifundo eziningi zibeka amazinga okuphendula e-LinkedIn InMail phakathi kuka-18% no-25%, yize imiphumela ihlukahluka ngokusekelwe ekuqondisweni, ikhwalithi yomlayezo, imboni, kanye nezinga lobudala.
Izinga lokwamukelwa kwesicelo soxhumano lwe-B2B eliphilile ngokuvamile liphakathi kuka-30% no-45%. Imikhankaso yokufinyelela abantu eqondiswe kakhulu, eyenzelwe wena ingafinyelela amazinga okwamukelwa angaphezu kuka-50%.
Yebo. Uma isicelo sokuxhumana sihlala silindile izinsuku ezi-5 kuya kweziyi-7, i-InMail ingasebenza njengendawo yesibili yokuxhumana ephumelelayo, ikakhulukazi kulabo abafisa ukuba nethuba eliphezulu noma abenzi bezinqumo.
Cha. Izicelo zokuxhumeka ezijwayelekile ze-LinkedIn zimahhala, okwenza zibe enye yezindlela zokufinyelela ezingabizi kakhulu ezitholakalayo. Ngakolunye uhlangothi, ama-InMail adinga okubhaliselwe kwe-Premium, i-Sales Navigator, noma i-Recruiter futhi asebenzisa amakhredithi anyanga zonke.
Ama-InMail avame ukusebenza kangcono lapho eqondisa abaphathi abaphezulu, efinyelela abasebenzisi be-Open Profile, ephatha amathuba abucayi ngesikhathi, noma exhumana nabantu abangase bamukele isicelo sokuxhumana.
Ama-InMail amafushane ngokuvamile asebenza kahle kakhulu. Imiyalezo engaphansi kwezinhlamvu ezingu-400 ivame ukufeza amazinga aphezulu okuphendula kunokufinyelela isikhathi eside, okuthengisa kakhulu.
Yebo. Amapulatifomu okufinyelela e-LinkedIn anamuhla angenza ngokuzenzakalelayo izicelo zokuxhumeka, ukulandelela, ukuphathwa kwezimemo ezilindile, kanye nokulandelana kokubuyela emuva kwe-InMail ngenkathi kugcinwa imikhawulo yemisebenzi ephephile.
Uchungechunge olufakazelwe luthi: xhumana nokuqukethwe komuntu ofisayo, thumela isicelo sokuxhumana esiqondene nawe, ulandelele ngemva kokwamukelwa, bese usebenzisa i-InMail kuphela uma isicelo singasamukelwa noma umuntu ofisayo ebaluleke kakhulu.
Kubabukeli abaningi be-B2B, i-LinkedIn outreach inikeza amazinga aphezulu okuzibandakanya kune-imeyili ebandayo. Ngenkathi imikhankaso ye-imeyili ebandayo ivame ukuthola amazinga okuphendula ngamadijithi aphansi, i-LinkedIn outreach eyenzelwe wena ivame ukudala amazinga aphezulu okuphendula kanye nengxoxo.
Ama-akhawunti amaningi angathumela ngokuphephile izicelo zokuxhumeka eziqondiwe ezingu-20 kuya ku-40 ngosuku. Ukugxila ekuhlobaneni nasekukwenzeni kube ngokwakho ngokuvamile kusebenza kangcono kunokukhulisa ivolumu.
Yebo. Amaphrofayili Avulekile e-LinkedIn avumela abasebenzisi ukuthi bathole imiyalezo evela kunoma ubani ku-LinkedIn, ngokuvamile ngaphandle kokusebenzisa amakhredithi e-InMail, okwenza kube yizinhloso ezibalulekile zemikhankaso yokufinyelela umphakathi.
