Umhlahlandlela Wamathuluzi Okuzenzakalelayo we-LinkedIn Wamaqembu Okuthengisa ka-2026

Isikhathi sokufunda: 9 imizuzu

C	I-Charlse Ukumaketha kwe-VP I-MBA ekukhangiseni kwedijithali

TL; DR: Ithuluzi le-LinkedIn elizenzakalelayo lithatha indawo yohlelo lokuxhumana ngesandla lwezicelo zokuxhuma, ukulandelela, kanye nezenzo zokuzibandakanya ngemikhankaso ehlelekile, engandiswa - evumela amaqembu okuthengisa ukuthi asebenze ukuxhumana okuningi okuhambisanayo ngaphandle kokwengeza inani labantu. Amaqembu amaningi afinyelela ophahleni lokuxhumana kwe-LinkedIn ngesandla ngaphambi kokuba afinyelele imigomo yawo yepayipi, hhayi ngoba abameleli bengasebenzi kanzima ngokwanele, kodwa ngoba uhlelo luyaphuka ngezinga. Amathuluzi axazulula lokhu kumaqembu ahlukile ngokwezakhiwo kumathuluzi abasebenzisi bodwa: asekela ama-akhawunti amaningi e-LinkedIn, ukubika okuphakathi, kanye nokwenza kube ngokwakho okukhiqizwe yi-AI ngaphansi kwedeshibhodi eyodwa.

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TL; DR: Ukufinyelela kwe-LinkedIn ngesandla kuqeda ngokushesha - abameleli bakho bafinyelela imikhawulo ngesikhathi, ukuhambisana, kanye nokulandelela isikhathi eside ngaphambi kokuba bafinyelele imigomo yakho. Lo mhlahlandlela uchaza okubaluleke ngempela lapho uhlola ithuluzi le-LinkedIn elizenzakalelayo lethimba labameleli abangu-2-20: ukuphepha, isikali, ukwenza ngezifiso i-AI, kanye nokubonakala. Khetha ithuluzi elifanele futhi ithimba lakho lingayeka ukukhungatheka bese liqala ukuvala.

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Kungani Ukufinyelela Ku-LinkedIn Ngesandla Kuwohloka Ngezinga Eliphezulu

Ukufinyelela i-LinkedIn ngesandla kusebenza kahle kummeleli oyedwa othumela imiyalezo engu-20 ngesonto. Iyayeka ukusebenza uma usunama-rep amahlanu, izitayela ezahlukene zemiyalezo, futhi kungekho uhlelo olwabiwe.

Umphumela? Ukufinyelela okungaguquki, ukulahleka kokulandelela, kanye nokungabonakali nhlobo kwalokho okubangela umzila. Lokhu akuzona izinto ezincane ezingasebenzi kahle - ziyanda njalo ngeviki.

Inkinga Yokukopisha Nokunamathisela: Ukungahambisani Kwabameleli

Uma ummeleli ngamunye ebhala izicelo zakhe zokuxhumeka, izwi lomkhiqizo wakho liyahlukana. Ummeleli oyedwa uthumela inothi elifudumele neliqondene nawe. Omunye uthumela okujwayelekile okuthi “Ngingathanda ukuxhumana.” Owesithathu ukopisha ithempulethi endala ebhekisela ekukhushulweni kweminyaka emibili edlule.

Amathemba ayaqaphela. Futhi ukungahambisani kubonisa ithimba elingahlelekile.

Ngaphandle komtapo wolwazi owabiwe noma amathempulethi alawulwayo, awusebenzisi inqubo yokuthengisa — usebenzisa izivivinyo ezinhlanu zodwa ngaphandle kweqembu lokulawula. Ngokusho kwe- McKinsey & Company, ukwenza ngokwezifiso ngezinga kungenye yezindlela ezisebenziseka kakhulu ekuthengisweni kwe-B2B, kodwa amaqembu amaningi alandela umlayezo olula kakhulu, hhayi ongcono kakhulu.

Izikhala Zokulandelela Ezibulala Umzila Wepayipi Buthule

Amadili amaningi e-LinkedIn awavali emlayezweni wokuqala. Avalwa ngemva kwe-touchpoint yesithathu noma yesine - uma kwenzeka okulandelayo.

Ukulandelela mathupha kuyinto yokuqala ephuka ngaphansi kwengcindezi. Uma umenzeli enezingxoxo ezivulekile ezingu-40 kanye nekholi yesabelo ngoLwesihlanu ntambama, intambo ye-LinkedIn yamasonto amabili edlule iyanyamalala. Lelo themba liyaqhubeka. Isivumelwano siyafa buthule, kungekho rekhodi lokuthi kungani.

Lena akuyona inkinga yokugqugquzela. Kuyinkinga yesistimu. Ama-Rep awakwazi ukulandelela ngesandla inqwaba yezinyathelo eziningi phakathi kwamakhulu abantu abazongenela ukhetho ngaphandle kokulahla izingxoxo.

Akukho Ukubonakala, Akukho Ukuziphendulela

Nakhu abaphathi abaningi bokuthengisa abangakwazi ukukuphendula ngaphandle kokuphenya ama-DM: Zingaki izicelo zokuxhumeka ezithunyelwe yithimba kuleli sonto? Lingakanani izinga lokwamukelwa? Yiluphi uhlobo lomyalezo oluguqulwayo?

Ngaphandle kwaleyo datha, awukwazi ukuqeqesha. Awukwazi ukuphindaphinda. Awukwazi ukuphoqelela imikhuba emihle kakhulu. Uphatha imiphumela ngaphandle kokuphatha okufakwayo - okusho ukuthi uyasabela esikhundleni sokuhola.

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Yini Okufanele Uyibheke Ngempela Kuthuluzi Lokwenza Izinto Nge-LinkedIn?

Ithuluzi le-LinkedIn elizenzakalelayo lenza imisebenzi yokufinyelela ephindaphindwayo ye-LinkedIn ibe ngokuzenzakalelayo — ukuthumela izicelo zokuxhumeka, imiyalezo yokulandelela, ukubukwa kwephrofayela, kanye nezenzo zokuzibandakanya — ukuze amaqembu okuthengisa akwazi ukuthola ulwazi olukhulu ngaphandle komzamo wesandla.

Kodwa akuwona wonke amathuluzi akhelwe amaqembu. Amaningi akhelwe abaqhubi bodwa. Ukukhetha elingalungile kusho ukuthi uzoshaya izindonga ezifanayo ngokushesha.

Izici Zokuphepha Nokuthobela Ipulatifomu

Qala lapha. I-LinkedIn iqapha ngenkuthalo ukuziphatha okufana ne-bot futhi izokhawulela noma ivimbele ama-akhawunti aphula imigomo yayo. Ithuluzi elithumela izimemo ezingu-500 ngosuku ngaphandle kolwazi lokuphepha lizomaka abameleli bakho.

Funa amathuluzi asebenza ngaphakathi kwemingcele yansuku zonke ye-LinkedIn, afaka phakathi ukubambezeleka okungahleliwe phakathi kwezenzo, futhi anikeze ukusebenza okusekelwe efwini ukuze umsebenzi ungaxhomeki ekutheni i-laptop yommeleli ivuliwe. Ukuphepha akuyona into emnandi ukuba nayo - kuyisisekelo salokho konke okunye okusekelwe kukho.

Amakhono Okuphatha Ama-akhawunti Amaningi kanye Neqembu

Ithuluzi elakhelwe abantu ngabanye ngeke lixazulule inkinga yeqembu. Uma uphatha ama-rep ayisithupha futhi ngalinye lidinga ukubhalisela ithuluzi elihlukile eliphethwe ngokwehlukana, udale imali eyengeziwe, hhayi kancane.

Ithuluzi elifanele likuvumela ukuthi uxhume ama-akhawunti amaningi e-LinkedIn ngaphansi kwendawo yokusebenza eyodwa. Kufanele ukwazi ukuqapha umsebenzi womkhankaso kuwo wonke ama-akhawunti kusuka kudeshibhodi eyodwa, wabele imikhankaso, futhi ukhiphe imibiko ehlanganisiwe - ngaphandle kokungena nokuphuma kumaphrofayela ayisithupha ahlukene.

Ukwenza Ngokwezifiso Okuqhutshwa yi-AI vs. Amathempulethi Ayisisekelo

Amathempulethi ayisisekelo agcwalisa igama lokuqala bese elibiza ngokuthi ukwenza kube ngokwakho. Amathuluzi asebenzisa i-AI adlulela phambili — akhiqiza imiyalezo ebhekisela endimeni yalowo ongase abe khona, umsebenzi wakamuva, isigaba senkampani, noma umongo wemboni.

Umehluko ubalulekile. Umlayezo ofundeka sengathi ubhalelwe lowo muntu othile uthola izinga lokuphendula eliphakeme kakhulu kunelo ofundeka njengokuhlanganiswa kwe-imeyili. Uma ithuluzi linikeza amathempulethi angaguquki kuphela, lizofika ophahleni ngokushesha, ikakhulukazi njengoba amathuba e-LinkedIn eba nzima kakhulu ukufinyelela abantu abavamile.

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Aqhathaniswa Kanjani Amathuluzi Okuzenzakalela E-LinkedIn Ahamba Phambili Ngo-2026?

Ukukhetha ithuluzi elifanele lokuzenzakalela le-LinkedIn kusho ukufanisa ukwakheka kwethuluzi nomsebenzi wangempela wethimba lakho. Imakethe ihlukana ibe amakamu amabili acacile: amathuluzi akhelwe abantu ngabanye namathuluzi akhelwe amaqembu.

Amathuluzi Akhelwe Abasebenzisi Ngamunye (i-Dux-Soup, i-Waalaxy, i-Dripify)

Lawa mathuluzi asebenza kahle kummeli oyedwa noma umsunguli owenza umsebenzi wakhe wokufuna ulwazi. I-Dux-Soup isebenza njengesandiso se-Chrome, okusho ukuthi isebenza kuphela uma isiphequluli sisebenza. I-Waalaxy ne-Dripify zinikeza izixhumi ezihlanzekile kanye nokwenza okuzenzakalelayo kokulandelana, kodwa ukuphathwa kwama-akhawunti abo kungokomsebenzisi oyedwa.

Uma ungena kuma-replies amahlanu ku-Waalaxy, unama-akhawunti amahlanu ahlukene, ubudlelwano obuhlanu bokukhokha, futhi awunawo umbono ohlangene. Leyo inkinga yokuxhumana, akuyona ikhambi.

Amathuluzi Akhelwe Amaqembu Nama-ejensi (i-Expandi, i-LinkedHelper, i-HeyReach, i-Konnector)

Lawa mathuluzi aklanyelwe izindawo ezinama-akhawunti amaningi. I-Expandi ne-HeyReach zombili zisekela ama-akhawunti amaningi e-LinkedIn futhi zinikeza ukuphathwa komkhankaso ezingeni leqembu. I-LinkedHelper isebenza endaweni, okwethula ingozi efanayo yokuncika kwi-laptop njengamathuluzi asekelwe kwisandiso.

Izinto ezihlukanisayo kulesi sigaba amakhono e-AI, ukuguquguquka kokuthumela ngaphandle kokuxhumana, kanye nendlela ithuluzi elihlanganisa ngayo idatha ngobudlova kuwo wonke ama-akhawunti libe yimibiko esebenzisekayo.

Izinzuzo Ezibalulekile: Amanani, Imikhawulo Ye-Akhawunti, kanye Namakhono E-AI

| Ithuluzi | Kuhle Kakhulu Ku-| Umkhawulo We-Akhawunti | Imiyalezo Ye-AI | Isekelwe Emafwini | Intengo Elinganiselwa/ngenyanga |

|—|—|—|—|—|—|

| I-Dux-Soup | Ama-rep eyedwa | 1 | Cha | Cha (isandiso) | ~$15–55 |

| I-Waalaxy | Ama-SDR ngamanye | 1 | Okuyisisekelo | Yebo | ~$70–112 |

| I-Dripify | Amaqembu odwa/amancane | 1–3 | Okuyisisekelo | Yebo | ~$39–79/isihlalo |

| I-Expandi | Ama-ejensi/amaqembu | Amaningi | Anqunyelwe | Yebo | ~$99/isihlalo |

| I-HeyReach | Amaqembu | Amaningi | Cha | Yebo | ~$79/isihlalo |

| I-LinkedHelper | Abasebenzisi bamandla | Okuningi | Cha | Cha (kwasendaweni) | ~$15–45 |

| I-Konnector | Amaqembu akhula ngokushesha | Unlimited | Isizukulwane se-AI | Yebo | Xhumana nathi ukuze uthole amanani |

Qaphela: Intengo ilinganiselwa futhi ingashintsha. Qinisekisa intengo yamanje kuwebhusayithi yomthengisi ngamunye.

Ukuqonda okusobala lapha: amathuluzi amaningi akhokhisa isihlalo ngasinye, okusho ukuthi izindleko zilinganiswa ngokulandelana nethimba lakho. Uma uphatha ama-rep ayi-10, ithuluzi elingu-$99/lesihlalo libiza cishe u-$1,000/ngenyanga ngaphambi kwamanye amathuluzi okuthengisa. Amathuluzi ama-akhawunti amaningi anamanani aqondile noma ahlukene avame ukuba ashibhile kakhulu esikalini seqembu.

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Izici Ezihlukanisa Amathuluzi Amahle Kwamahle

Izici eziyisisekelo — ukulandelana, izicelo zokuxhumeka, amathempulethi emiyalezo — ziyizitebhisi zethebula ngo-2026. Izici ezishukumisa inaliti ezingeni leqembu zicacile kakhulu.

Ukuxhumanisa i-akhawunti ye-LinkedIn okungenamkhawulo kanye nevolumu yesimemo esiphephile

Ikhono lokuxhuma ama-akhawunti e-LinkedIn angenamkhawulo epulatifomu eyodwa libalulekile kunoma yiliphi iqembu elinamalungu angaphezu kwamathathu. Liqeda inkinga yokubika eyedwa futhi likuvumela ukuthi uphathe isu lokufinyelela umphakathi ngaphakathi.

Okubaluleke ngokulinganayo: ithuluzi kumele liphathe ivolumu yesimemo ngokuhlakanipha. Ukuthumela izimemo ezingaphezu kuka-1,000 nsuku zonke kuma-akhawunti eqembu lakho kuzwakala njengokuwina - kodwa kuphela uma ithuluzi lizisabalalisa ngokuphephile, lihlonipha imikhawulo ye-akhawunti ngayinye, futhi lishintsha isikhathi ukuze kugwenywe ukuvusa izinhlelo zokuthola ze-LinkedIn. Ivolumu engenalo ulwazi lokuphepha iyindlela esheshayo yokwenza ama-akhawunti avinjelwe.

Imilayezo Ekhiqizwe yi-AI kanye Nokuzibandakanya Okuzenzakalelayo (Amazwana, Ukubukwa Kwephrofayela)

Ukufinyelela okukhiqizwe yi-AI kwenza okungaphezu kokonga isikhathi sokubhala - kuvumela ukwenziwa ngokwezifiso ngevolumu okungekho mmeleli ongakufeza ngesandla. Ithuluzi elikhiqiza izicelo zokuxhumeka ezenzelwe wena kanye nemiyalezo yokulandelela esekelwe kudatha yabathengi ivumela ummeleli ngamunye ukuba avele njengoxhumana naye ocabangayo, onolwazi kunokuba abe ngumthumeli omkhulu.

Ukubukwa kwephrofayela okuzenzakalelayo kanye nomsebenzi wokuphawula we-LinkedIn kunweba lokhu. Uma ithuluzi libuka amaphrofayela aqondiwe ngokuhlelekile noma lisebenzisana nokuqukethwe kwalo ngaphambi kokuthumela isicelo sokuxhumana, lidala izimpawu zokujwayelana kwangempela. Abantu abalindelekile banamathuba amaningi okwamukela isicelo esivela kothile osevele evele ezazisweni zakhe.

Ukuthunyelwa Kwangaphandle Kokuxhumana Nokuhlanganiswa Kwabaholi Abanemithombo Eminingi

Ama-Rep athola izinkomba ezivela ezindaweni eziningi — usesho lwe-Sales Navigator, amalungu eqembu le-LinkedIn, ababekhona emcimbini, abahlanganyeli beposi. Ithuluzi eliqinile le-LinkedIn elizenzakalelayo lihlanganisa oxhumana nabo abavela kuzo zonke lezi mithombo ngokuchofoza okukodwa, bese lithumela idatha ehlanzekile ku-CRM yakho.

Ngaphandle kwalokhu, abameleli bakopisha ngesandla ama-URL ephrofayela kuma-spreadsheet - okuwuhlobo lomsebenzi oludla amahora amaningi futhi olwethula amaphutha. Ithuluzi elidonsa futhi lihlele idatha yokuxhumana liguqula ngokuzenzakalelayo i-LinkedIn ibe yisizindalwazi esithembekile kunokuba umsebenzi wokucwaninga ngesandla.

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Ulikhipha Kanjani Ithuluzi Lokwenza Izinto Nge-LinkedIn Kuwo Wonke Amaqembu Akho Okuthengisa?

Ukuqaliswa yilapho amaqembu amaningi echitha khona imali encane - futhi lapho imizamo eminingi yokwenza izinto ngokuzenzakalela ingaphumeleli khona ngaphambi kokuletha imiphumela.

Qala ngommeleli oyedwa, hhayi iqembu lonke. Gijima isilingo samasonto amabili nommeleli wakho ogxile kakhulu enqubweni. Chaza umgomo womkhankaso, izithameli eziqondiwe, ukulandelana kwemiyalezo, kanye nemikhawulo yokuthumela yansuku zonke. Linganisa izinga lokwamukelwa, izinga lokuphendula, kanye nemihlangano ebhukhiwe. Ungalingani kuze kube yilapho unezinombolo zokuqala. Lungisa umtapo wakho wemilayezo ngaphambi kokuqaliswa. Iphutha elikhulu ukuvumela wonke ummeleli ukuthi enze ngezifiso ngokukhululeka kusukela osukwini lokuqala. Yakha amathempulethi amathathu kuya kwayisihlanu okulandelana avunyiwe — elinye lokufinyelela endaweni ebandayo, elinye lokulandelela okufudumele, elinye lokuqalisa okusekelwe emcimbini — bese uwavala njengokuzenzakalelayo. Ama-Rep angenza ngezifiso ngaphakathi kwesakhiwo, hhayi eduze kwaso. Beka imikhawulo yezinga le-akhawunti ngendlela ehlelekile. Ezinsukwini zokuqala ezingu-30, gcina inani lezimemo zansuku zonke liphansi kunemikhawulo yobuchwepheshe yesikhulumi. Amaphethini okuphoqelela e-LinkedIn ayazwela ekukhuphukeni okungazelelwe komsebenzi, ikakhulukazi kuma-akhawunti amasha. Khuphula inani kancane kancane emavikini amane kuya kwayisithupha. Dala i-cadence yokubuyekeza yamasonto onke. Donsa idatha ehlanganisiwe yethimba njalo ngoMsombuluko — izimemo ezithunyelwe, izinga lokwamukelwa, izinga lokuphendula, imihlangano ebhukhiwe. Yenza lokhu kube yimizuzu emihlanu yokuqala yokubuyekezwa kwakho kwepayipi. Lapho wonke umuntu ebona izinombolo ndawonye, ​​​​imikhankaso engasebenzi kahle ivela ngokushesha futhi imikhuba emihle isakazeka ngokwemvelo. Qeqesha ngenhloso, hhayi nje ngobuchwepheshe. Abameli abaqondayo kungani Uchungechunge luhlelwe ngendlela ethile — i-psychology yesikhathi sokulandelela, i-logic ngemuva kokufinyezwa komyalezo — izoyivumelanisa kahle kakhulu kunabameleli abalandela izinyathelo nje. Iseshini yokuqeqeshwa yemizuzu engama-30 ngezimiso zokufinyelela umphakathi iyasiza njalo ngeviki.

Isimo esisodwa okufanele usihlele: umeluleki wakho ophakeme kakhulu uphonsa emuva ithuluzi ngoba banezindlela zokusebenza ezenziwe ngesandla abazethembayo. Ungaphoqeleli ukwamukelwa ngokusebenzisa umyalo. Sebenzisa imiphumela yabo eyenziwe ngesandla ngokumelene nemiphumela yomkhankaso ezenzakalelayo eceleni kwezinsuku ezingu-30. Vumela idatha idale impikiswano.

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Yeka Ukushiya Umzila Wepayipi Etafuleni

Ukufinyelela abantu ngesandla kunomkhawulo, futhi amaqembu amaningi okuthengisa afinyelela ngokushesha kunalokho akulindele. Abameleli abayona inkinga. Uhlelo luyinkinga.

Ithuluzi elikhethwe kahle le-LinkedIn lokuzenzakalela linikeza ithimba lakho ikhono lokusebenzisa imikhankaso eqhubekayo, eyenzelwe wena, nethinta okuningi kuwo wonke ama-akhawunti ommeleli — ngokubonakala okugcwele kokuthi yini esebenzayo nokuthi yini engasebenzi. Leso akusona isimo sesikhathi esizayo. Siyatholakala manje.

Izindleko zokuhlala ngesandla akuzona nje isikhathi. Yindlela engazange iphumelele ngoba ukulandelela akwenzekanga, umlayezo awufikanga, noma umethuli waphelelwa amahora ngoLwesine ntambama.

Isixhumi ikuvumela ukuthi uxhumanise ama-akhawunti e-LinkedIn angenamkhawulo, uthumele izimemo ezingaphezu kuka-1,000 nsuku zonke ngaphakathi kwemingcele ephephile, futhi usebenzise i-Gen AI ukwakha imiyalezo eyenzelwe wena kanye nokuzibandakanya okuzenzakalelayo - ukuze ithimba lakho likhiqize ama-lead angu-10X ngaphezulu ngaphandle kokusebenzisa ngesandla. Zama mahhala bese ubona ukuthi ipayipi lakho libukeka kanjani uma uhlelo lwenza umsebenzi onzima.

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imibuzo ejwayelekile ukubuzwa

U: Ingabe amathuluzi e-LinkedIn ezenzakalelayo angavimbela i-akhawunti yakho?

I-LinkedIn iqapha ukuziphatha okufana ne-bot futhi izokhawulela ama-akhawunti athumela inani elikhulu lezicelo zokuxhumeka ngokushesha noma alingise izenzo zabantu ngamaphethini atholakalayo. Amathuluzi afaka ukubambezeleka okungahleliwe, ahlonipha imikhawulo yansuku zonke nge-akhawunti ngayinye, futhi asebenza ngefu kunesandiso sesiphequluli anciphisa kakhulu le ngozi. Ukuguquguquka okuyinhloko akukhona ukuthi usebenzisa yini okuzenzakalelayo, kodwa ukuthi yiliphi ithuluzi olikhethayo nokuthi lilungiselelwe ngendlela elondolozayo kangakanani.

Q: Zingaki izicelo zokuxhumeka kwe-LinkedIn ongazithumela ngokuphephile ngosuku?

Ama-akhawunti amaningi e-LinkedIn angathumela izicelo zokuxhumeka eziyi-100-150 ngesonto ngaphandle kokubangela imikhawulo, okuyisilinganiso esingaba ngu-20 ngosuku. Lo mkhawulo uyahlukahluka ngokuya ngobudala be-akhawunti, ukuphelela kwephrofayela, kanye nomlando womsebenzi wangaphambilini - amaphrofayili amasha noma amancane abhekene nemikhawulo eqinile. Ukwandisa ivolumu kancane kancane emavikini amane kuya kwayisithupha, kunokuthumela ngomthamo omkhulu kusukela ngosuku lokuqala, kuyindlela ephephile kakhulu.

U: Uyini umehluko phakathi kwethuluzi le-LinkedIn elisebenzisa isandiso sesiphequluli kanye nethuluzi elisebenzisa ifu?

Amathuluzi okunweba isiphequluli asebenza ngaphakathi kwesiphequluli sakho se-Chrome noma se-Edge futhi asebenza kuphela ngenkathi i-laptop yakho ivuliwe futhi isebenza - okusho ukuthi ukufinyelela kuyayeka ngesikhathi isiphequluli sivala. Amathuluzi asekelwe efwini asebenza kumaseva akude, ngakho-ke imikhankaso iyaqhubeka amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto ngaphandle kokudinga ukuthi umshini wommeleli usebenze. Kumaqembu okuthengisa, amathuluzi asekelwe efwini ngokuvamile aphephile futhi athembeke kakhulu ngoba amaphethini omsebenzi ahlala njalo futhi awakhuphuki lapho ama-rep esebenzisa i-LinkedIn ngesandla ngesikhathi esisodwa.

U: Ngokuvamile kuthatha isikhathi esingakanani ukubona imiphumela yepayipi evela ku-LinkedIn ezenzakalelayo?

Amaqembu amaningi abona izinzuzo ezilinganiselwe ngobuningi bokufinyelela kanye nokungaguquguquki phakathi kwamasonto amabili okuqala okuthunyelwa. Umthelela wangempela wepayipi - imihlangano ebhukhiwe kanye namathuba afanelekayo - ngokuvamile ubonakala zingakapheli izinsuku ezingu-30 kuya kwezingu-60, kuye ngekhwalithi yomlayezo, ukwakheka kochungechunge, kanye nobude bomjikelezo wokuthengisa. Amaqembu alinganisa ukulandelana kwemiyalezo yawo ngaphambi kokuqaliswa ahlala ebona imiphumela esheshayo kunalawo ahlola konke ngasikhathi sinye.

Q: Yiziphi izici ze-LinkedIn ezenzakalelayo ezibaluleke kakhulu kumaqembu okuthengisa anabameleli abaningi?

Izici ezibaluleke kakhulu zamaqembu anabameleli abaningi ukuphathwa kwama-akhawunti amaningi ngaphansi kwedeshibhodi eyodwa, ukubika okuhlanganisiwe kuwo wonke ama-akhawunti e-LinkedIn, kanye nokulawula ithempulethi yemiyalezo ephakathi. Ngaphandle kwalokhu, ummeleli ngamunye usebenzisa ithuluzi elihlukile ngempumelelo ngaphandle kokubonakala okwabiwe, okwenza kube nzima ngabaphathi ukuqeqesha, ukuphindaphinda, noma ukuphoqelela amazinga okuthumela imiyalezo. Ukwenza ngokwezifiso okuqhutshwa yi-AI kanye namakhono okuthumela oxhumana nabo kuba yisigaba esilandelayo sezinto ezihlukanisayo uma ingqalasizinda yeqembu isikhona.

Q: Ingabe ukufinyelela okukhiqizwe yi-AI ku-LinkedIn kusebenza kangcono kunezifanekiso ezenziwe ngesandla?

Imiyalezo ekhiqizwe yi-AI ebhekisela endimeni yomuntu ofisa ukuba ngumuntu, isigaba senkampani, noma umsebenzi wakamuva isebenza kahle kakhulu kunezifanekiso ezingaguquki ezigcwalisa igama lokuqala kuphela. Igebe libalulekile ngoba abantu abafisa ukuba ngumuntu othanda i-LinkedIn sebebe nesibindi esikhulu sokufinyelela abantu abavamile njengoba ukuzenzekela sekusabalele. Ngokusho kwe-A. McKinsey & Company, ukwenza kube ngokwakho ngezinga kungenye yezindlela ezinenzuzo ephezulu kakhulu ekuthengisweni kwe-B2B — futhi ukusebenzisa amathuluzi e-AI manje kuyindlela eyinhloko amaqembu afinyelela ngayo ngaphandle kokukhulisa inani labasebenzi ngokulinganayo.

U: Umphathi wezokuthengisa kufanele aqalise kanjani ithuluzi lokuzenzakalela le-LinkedIn ngaphandle kokuphazamisa imisebenzi ekhona?

Qala ngokuhlola kwamasonto amabili usebenzisa umeluleki oyedwa ogxile enqubweni ngaphambi kokuwudlulisela eqenjini lonke. Chaza isakhiwo somkhankaso, ukulandelana kwemiyalezo, kanye nemikhawulo yevolumu yansuku zonke kusenesikhathi, bese ulinganisa izinga lokwamukelwa, izinga lokuphendula, kanye nemihlangano ebhukhiwe ngaphambi kokulinganisa. Ama-Rep aqonda isizathu ngemuva kokuklama ukulandelana - hhayi nje indlela yokusebenza - avumelanisa ithuluzi ngempumelelo futhi akhiqize imiphumela engcono.

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