Impendulo ethe ngqo: izicelo zonxibelelwano ziyaphumelela kuyo yonke i-metric yokuguqulwa enokulinganiselwa. Uhlalutyo lokwenyani lwemizamo yokufikelela kwi-LinkedIn engaphezu kwama-500,000 lufumene izinga lempendulo elihle elingama-39% kwiindlela zonxibelelwano ezisekelwe kumntu ngamnye, xa kuthelekiswa ne-18 ukuya kwi-25% kwi-InMails. Izicelo zonxibelelwano nazo azibizi mali kwaye zikhulisa inethiwekhi yakho ngonaphakade. I-InMails sisixhobo esihlawulelwayo nesinomda - sisetyenziswa ngcono njengesisombululo, hayi inyathelo lokuqala.
Yiyo leyo impendulo emfutshane. Nantsi indlela epheleleyo yokuchaza, kuquka ukuba i-InMails isebenza ngcono kangakanani xa izicelo zonxibelelwano zisebenza, kunye nendlela yokulandelelanisa zombini ukuze kubekho uguqulelo oluphezulu lwe-B2B.
Izicelo zoqhagamshelo vs. i-InMails: amanani ecaleni kwelinye
| Metric | Izicelo zoqhagamshelo | Ii-InMails |
|---|---|---|
| Ireyithi yempendulo entle | 39% (ulandelelwano olulungiselelwe wena) | 18 kwi25% |
| ixabiso | free | Iikhredithi ezihlawulweyo - isibonelelo senyanga esilinganiselweyo |
| Isiphumo senethiwekhi | Yakha unxibelelwano oluhlala luhleli lwenqanaba lokuqala | Akukho kukhula kwenethiwekhi — imiyalezo kuphela |
| Ukwamkelwa okuphakanyisiweyo kunye nokwenza ngokwezifiso | Ukwamkelwa okuphezulu ngama-55% xa kuthelekiswa namanqaku aqhelekileyo | Ii-InMails ezimfutshane (ezingaphantsi koonobumba abangama-400) zisebenza ngcono kunee-InMails ezinde |
| Elona tyala lisetyenziswayo | Ukuchukumisa kokuqala — itshaneli yokufikelela esisiseko | Ukubuyela umva emva kwezicelo ezingamkelekanga, okanye izihloko eziphezulu ezingamkelekanga kangako |
| Thelekisa ne-imeyile ebandayo | Isebenza ngcono kunee-imeyile ezibandayo (izinga lokuphendula eli-1 ukuya kweli-5%) | Ikwaphumelela kakhulu kunee-imeyile ezibandayo — kodwa ibuthathaka kunezicelo zonxibelelwano ngaphakathi kwi-LinkedIn |
Isiphelo esixhaswa yidatha: zenzela izicelo zoqhagamshelo ngokuzenzekelayo kuqala, kwaye usebenzise i-InMails njengecebo lakho lomgca wesibini — asilonyathelo lakho lokuqala.
Kutheni izicelo zonxibelelwano ziphumelela ngaphezu kwe-InMails kwi-B2B?
Izizathu ezintathu zesakhiwo zichaza umsantsa.
Okokuqala, izicelo zonxibelelwano zakha ubudlelwane, kungekhona nje ukuhambisa umyalezo. Isicelo soqhagamshelwano esamkelweyo senza unxibelelwano lwenethiwekhi olukumgangatho wokuqala. Loo mntu uthembekileyo ngoku ubona izithuba zakho zexesha elizayo, izimvo, kunye nomsebenzi kwi-feed yakhe - ukwandisa ukubonakala kwakho ngaphaya komyalezo omnye. I-InMail kukuphazamiseka kwexesha elinye okungenalo unxibelelwano oluhlala ixesha elide ukuba ayikhathalelwa.
Okwesibini, izicelo zonxibelelwano zinesibonakaliso seendleko ezakhelwe ngaphakathi. Ukwamkela unxibelelwano yinto encinci kodwa yokwenyani — umntu onokuthi angene kunxibelelwano lwakhe. Loo nto ihambelana nokubandakanyeka okuphezulu kokulandelayo. I-InMail ayifuni ukuzinikela okunjalo, ngoko ke umda wempendulo uphantsi kuzo zombini iindlela: kulula ukuyityeshela, kulula ukuyicima.
Okwesithathu, ukudinwa yi-InMail kuyinyani. Abasebenzisi abaphezulu be-LinkedIn — eyona profayili iphambili yamaqela okuthengisa e-B2B — bafumana inani elikhulu lee-InMails ezivela kubaqeshi kunye nabathengisi. Itshaneli igcwele kakhulu kunebhokisi yesicelo sonxibelelwano, ethoba izinga lokuphendula eliphakathi nokuba umgangatho wemiyalezo unjani.
Ufanele usebenzise nini i-InMails endaweni yezicelo zonxibelelwano?
Ii-InMails aziphelelwa lixesha. Zinendima ethile nexabisekileyo — kungekhona nje njengenyathelo lakho lokuqala.
| Isimo | Kutheni i-InMail inengqiqo apha |
|---|---|
| Isicelo soqhagamshelo asimkelwa emva kweentsuku ezi-5 ukuya kwezi-7 | Lo mthengi akakabandakanyeki — I-InMail inikezela ngetshaneli yesibini yokufikelela kuye ngqo |
| Umphathi ophezulu okanye ithagethi ye-C-suite | Amaxabiso okwamkelwa okubandayo kwizicelo zonxibelelwano ahlala ephantsi kweli xesha lobudala — I-InMail ayilandeli ngokupheleleyo isango lokwamkelwa |
| Amathuba eProfayili evulekileyo | Ii-Open InMails zasimahla zingathunyelwa ngaphandle kokusebenzisa iikhredithi ezihlawulelwayo — ithuba elixabiso liphezulu, elingenaxabiso |
| Ukufikelela kubantu ababandakanyekayo ngexesha elifanelekileyo | I-InMail ifika ngoko nangoko ngaphandle kokulinda ukuba uqhagamshelo lwamkelwe |
Amaqela e-B2B akrelekrele kakhulu aphatha i-InMails njengesixhobo esichanekileyo — esigcinelwe abathengi ababalulekileyo kwaye abangaphendulanga ngetshaneli yokuqala.
Bukela: Izicelo zonxibelelwano ze-InMails vs. zichaziwe
Injani indlela yokudibanisa i-InMail eguqulayo ibe yi-high-converter sequence?
Idatha ikhomba kwingqiqo ecacileyo yokulandelelana. Nantsi indlela eyenzeka ngayo inyathelo ngenyathelo.
- Fudumeza ngaphambi kokuba udibanise. Zibandakanye nomxholo womntu onomdla kwiiyure ezingama-24 ukuya kwezingama-48 ngaphambi kokuba uthumele isicelo — uluvo oluthile, umbono weprofayili, into efana nayo. Ukufikelela kuqala kwizimvo kunyusa amazinga okwamkelwa konxibelelwano ukusuka kwi-20% ukuya kwi-45 ukuya kwi-60%.
- Thumela isicelo soqhagamshelwano oluyimfihlo, olungenamthungo. Bhekisela kwinto ethile — isithuba, isiganeko senkampani, iqela ekwabelwana ngalo. Gcina ngaphantsi koonobumba abangama-300. Izicelo ezenzelwe wena zifikelela kwinqanaba lokwamkelwa elingaphezulu ngama-55% kunezo ziqhelekileyo.
- Linda iintsuku ezi-5 ukuya kwezi-7. Ukuba yamkelwe, yiya kumyalezo wokuqala othi value-first — akukho pitch, umbuzo omnye ohambelana nento ebangele uqhagamshelo. Kulapho izinga lempendulo le-39% lenziwa khona.
- Ukuba akwamkelwa emva kweentsuku ezi-5 ukuya kwezi-7, rhoxisa isicelo. Oku kukhusela umlinganiselo wesimemo sakho esilindileyo, nto leyo ebalulekileyo kwimpilo yeakhawunti yakho yexesha elide.
- Sebenzisa i-InMail njengesisombululo. Yigcine ingaphantsi koonobumba abangama-400 — i-InMails emfutshane ihlala ivelisa amazinga aphezulu okuphendula. Sebenzisa iikhredithi zakho zenyanga ze-InMail apha, kungekhona kwinqanaba lokuqala.
Olu landelelwano lugcina iikhredithi ze-InMail apho zifuneka khona ngokwenene, lukhulisa ukukhula kwenethiwekhi kwizicelo ezamkelweyo, kwaye luqinisekisa ukuba akukho themba liphezulu eliwela ngaphandle komzamo wesibini.
Zingaphi izinto ezilandelelanayo ekufuneka ziqukwe lulandelelwano oluguqula izinto ezininzi?
Ukufikelela kubantu ngokuchukumisa okukodwa kushiya iziphumo ezibalulekileyo etafileni. Iimpendulo ezilungileyo ezingama-80% zenzeka emva komyalezo wokuqala — kungekhona kuwo. Ukulandelelana okubini ukuya kwezintathu okuhlukaniswe ngeentsuku ezine ukuya kwezintlanu zomsebenzi kunokunyusa izinga leempendulo liye kuma-20 ukuya kuma-30% nangaphezulu kwimikhankaso ebekuya kuma kuyo kwi-6 ukuya kwi-8% ngokuthunyelwa kube kanye.
Umthetho owenza ukuba ulandelelwano lusebenze: umyalezo ngamnye udinga isizathu esitsha sokubakho. Ukuphinda umbuzo ofanayo ngamagama ahlukeneyo akuwushukumisi umgangatho wempendulo. Ukubonisa isignali entsha, ukwabelana nge-engile eyahlukileyo, okanye ukuvuma ukuthula ngokuthe ngqo konke oku kusebenza ngcono kunokushukumisa okuphindaphindiweyo.
Ingakanani izinga elifanelekileyo lokwamkelwa kwesicelo soqhagamshelo lwe-LinkedIn kwi-B2B?
I-30 ukuya kwi-45% lizinga elifanelekileyo lokwamkelwa kwezicelo zoqhagamshelo lwe-B2B. Ngaphantsi kwama-20% kudla ngokuba ngumqondiso wengxaki ekujoliswe kuyo okanye yeprofayili ekufuneka isonjululwe ngaphambi kokuba kunyuswe umthamo wokufikelela ngakumbi. Amanqaku enziwe ngokwezifiso, akwimeko yobuqu yeyona nto iphambili yokuphucula eli nani - izicelo zemeko yomxholo ziphumelela ngaphezu kwezo ziqhelekileyo ngama-55%.
Zingaphi izicelo zonxibelelwano lwe-LinkedIn kunye nee-InMails onokuzithumela ngokukhuselekileyo ngosuku?
Iiakhawunti ezininzi ezizinzileyo zinokuthunyelwa ngokukhuselekileyo Izicelo zoqhagamshelo ezingama-20 ukuya kuma-40 ngosuku kwaye Imiyalezo ethe ngqo engama-50 ukuya kwi-100 eya kunxibelelwano olukhoyo ngosukuUkudlula le mingcele kwandisa umngcipheko wokuqalisa iinkqubo zokufumana ugaxekile zeLinkedIn. Iikhredithi ze-InMail zinqunyelwa inyanga nenyanga ngokusekelwe kwinqanaba lakho lokubhalisa — ii-akhawunti zeSales Navigator kunye nePremium zifumana isibonelelo esipheleleyo, ngelixa ii-akhawunti zeRecruiter zinemingcele ephezulu kwakhona, ukuya kuthi ga kwimiyalezo engama-500 ngeveki.
| umsebenzi | Umthamo okhuselekileyo wemihla ngemihla | amaNqaku |
|---|---|---|
| Izicelo zoqhagamshelo | I-20 ukuya kwi-40 ngosuku | Amanqaku enziwe ngendlela yakho aphucula ukwamkelwa kunye nokhuseleko lweakhawunti |
| Imiyalezo ethe ngqo kwiinxibelelwano ezikhoyo | I-50 ukuya kwi-100 ngosuku | Uphahla oluphezulu — akukho mfuneko yesango lokwamkela |
| Iikhredithi ze-InMail | Imiselwe inyanga nenyanga ngokwezinga lobhaliso | Ukujolisa kwiProfayili evulekileyo kuvula ii-InMails zasimahla ngaphandle kwesi sithintelo |
Ngaba izicelo zonxibelelwano kunye nee-InMails zingenziwa ngokuzenzekelayo kunye?
Ukulawula olu landelelwano ngesandla — ukulandelela izicelo ezisalindileyo, ukujonga amazinga okwamkelwa, ukulandelwa kwezithuba, ukutshintsha phakathi kwezicelo zonxibelelwano kunye neempazamo ze-InMail — kumakhulu abantu abanomdla akunakwenzeka ngaphandle kweqonga elakhelwe yona.
I-Konnector yenza ulandelelwano olupheleleyo lusebenze ngokuzenzekelayo: isicelo, ulandelelwano, kunye nokubuyela umva kwe-InMail, zonke zivela kwideshibhodi enye. Iqonga lifumanisa ngokuzenzekelayo iiProfayili ezivulekileyo ukuze zithumele ii-InMails zasimahla ngaphandle kokuchitha iikhredithi, likhawulezisa izicelo zonxibelelwano ukuze zihambelane nomlinganiselo okhuselekileyo weakhawunti yakho, lirhoxise izimemo ezilindileyo eziphelelwe lixesha ngaphambi kokuba zonakalise igama lakho, kwaye lidibanisa ukufikelela kwi-LinkedIn kunye ne-imeyile kulandelelwano oludibeneyo lweendlela ezininzi.
Nantsi ke apho LinkedIn iimpawu zentlalo tshintsha ngakumbi i-equation — ukuveza ukuba ngoobani abathengi ababandakanyeka ngoku, ngoko ke isigqibo soqhagamshelwano okanye i-InMail senziwa ngokusekelwe kubungqina endaweni yomthetho opheleleyo osetyenziswa kubo bonke abantu abanxibelelana nabo ngokulinganayo.
Umgca osezantsi
Izicelo zoqhagamshelo kufuneka zibe yintshukumo yakho yokuqala ezenzekelayo. Ziyatshintsha ngcono, azibizi mali, kwaye zakha inethiwekhi yobungcali ehlala ixesha elide. Ii-InMails azisisixhobo esibuthathaka — zisisixhobo esifanelekileyo somsebenzi othile: abantu abadala abanamava abanamazinga aphantsi okwamkelwa, ukufikelela kubantu abanamava ngexesha, kunye nezicelo ezingamkelekanga ezifuna itshaneli yesibini.
Icebo eliphumelelayo asikokuba “zizicelo zonxibelelwano okanye ii-InMails.” Kuqala zizicelo zonxibelelwano, i-InMails njenge-fallback echanekileyo — ilandelelana ngokuzenzekelayo, ukuze kungabikho mntu unokufumana uncedo kwaye akukho khredithi iya kuchithakala.
Ngaba ufuna ukubona olu landelelwano lusebenza kwi-ICP yakho? Bhukisha idemo kunye neKonnector. Okanye bhalisa kwaye wenze iphulo lakho lokuqala loqhagamshelo kwi-InMail libe ngokuzenzekelayo namhlanje.
Ukufunda okuqhubekayo
- I-LinkedIn Automation: Izicelo ze-InMails vs Connection - Isikhokelo esipheleleyo
- Ithini i-LinkedIn Reply Rate elungileyo?
- Yeyiphi eyona ndlela ilungileyo yokufikelela kwi-LinkedIn kwiinkokheli ze-B2B?
- Umda wesicelo soQhagamshelo lweVeki yeLinkedIn: Isikhokelo esipheleleyo
- I-imeyile vs. Umyalezo we-LinkedIn: Ngowuphi osebenza ngakumbi ekufikeleleni abantu kwabanye?
- Yenza kube lula ukufikelela kwi-Intent-Based Outreach: Iimbono zeProfayili zibe yiPipeline
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Kwiimeko ezininzi zokufikelela kwi-B2B, ewe. Izicelo zonxibelelwano zihlala zivelisa amazinga aphezulu eempendulo ezilungileyo, azibizi mali ukuyithumela, kwaye zidala uqhagamshelo lwenethiwekhi oluhlala ixesha elide. Ii-InMails zihlala zisebenza kakhulu njengejelo lesibini lokufikelela kuluntu endaweni yokuchukumisa okokuqala.
Uninzi lwezifundo lubonisa ukuba amazinga okuphendula kwi-LinkedIn InMail aphakathi kwe-18% kunye ne-25%, nangona iziphumo zahluka ngokusekwe ekujolisweni, umgangatho wemiyalezo, ishishini, kunye nenqanaba lobudala.
Izinga lokwamkelwa kwesicelo soqhagamshelo lwe-B2B elisempilweni lidla ngokuba phakathi kwe-30% kunye ne-45%. Iiphulo zokufikelela ezijolise kakhulu, ezenzelwe wena zinokufikelela kumazinga okwamkelwa angaphezu kwe-50%.
Ewe. Ukuba isicelo soqhagamshelwano sihlala silindile kangangeentsuku ezi-5 ukuya kwezi-7, i-InMail ingasebenza njengendawo yesibini esebenzayo, ingakumbi kubantu abanomdla okanye abenzi bezigqibo abaxabisekileyo.
Hayi. Izicelo zonxibelelwano oluqhelekileyo lwe-LinkedIn zisimahla, nto leyo eyenza ukuba zibe yenye yezona ndlela zokufikelela ezingabizi kakhulu ezikhoyo. Kwelinye icala, ii-InMails zifuna ubhaliso lwePremium, iSales Navigator, okanye iRecruiter kwaye zisebenzisa iikhredithi zenyanga.
I-InMails idla ngokusebenza ngcono xa ijolise kubaphathi abaphezulu, ifikelela kubasebenzisi be-Open Profile, ijongana namathuba abalulekileyo, okanye inxibelelana nabantu abangakhange bamkele isicelo soqhagamshelwano.
Ii-InMails ezimfutshane zihlala zisebenza kakuhle. Imiyalezo engaphantsi koonobumba abangama-400 idla ngokufumana izinga eliphezulu lokuphendula kunee-intanethi ezinde, ezithengisa kakhulu.
Ewe. Amaqonga okufikelela kwi-LinkedIn yanamhlanje anokwenza izicelo zonxibelelwano zibe zenzeke ngokuzenzekelayo, ulandelelwano, ulawulo lwesimemo esilindileyo, kunye nolandelelwano lwe-InMail lokubuyela umva ngelixa egcina imida yemisebenzi ekhuselekileyo.
Ulandelelwano oluqinisekisiweyo lolu: nxibelelana nomxholo womntu onqwenela ukufumana ulwazi, thumela isicelo soqhagamshelwano esilungiselelwe wena, ulandelele emva kokwamkelwa, kwaye usebenzise i-InMail kuphela ukuba isicelo asikamkelwa okanye umntu onqwenela ukufumana ulwazi ubaluleke kakhulu.
Kubaphulaphuli abaninzi be-B2B, i-LinkedIn outreach inika amazinga aphezulu okubandakanyeka kune-cold email. Ngelixa ii-cold email campaigns zihlala zifikelela kumazinga okuphendula kwinani eliphantsi, i-LinkedIn outreach eyenzelwe wena idla ngokuvelisa amazinga aphezulu eempendulo kunye neencoko.
Uninzi lweeakhawunti zinokuthumela ngokukhuselekileyo izicelo zonxibelelwano ezijoliswe kuzo ezingama-20 ukuya kuma-40 ngosuku. Ukugxila ekubalulekeni nasekuzenzeni ngokwezifiso ngokubanzi kusebenza ngakumbi kunokwandisa ivolumu.
Ewe. Iiprofayili ze-LinkedIn Open zivumela abasebenzisi ukuba bafumane imiyalezo evela kuye nabani na kwi-LinkedIn, rhoqo ngaphandle kokusebenzisa iikhredithi ze-InMail, nto leyo ebenza babe ngamaxhoba abalulekileyo kwiiphulo zokufikelela ebantwini.
