I-LinkedIn Outreach Automation: Umhlahlandlela Weqembu Osebenzayo

Isikhathi sokufunda: 9 imizuzu

C	I-Charlse Ukumaketha kwe-VP I-MBA ekukhangiseni kwedijithali

TL; DR: Ukuhlola i-LinkedIn ngesandla kubiza abameleli bokuthengisa amahora angu-2-3 ngosuku - isikhathi esincintisana ngqo nezingcingo zokuthola, ama-demos, kanye nokuvala. I-LinkedIn yokufinyelela okuzenzakalelayo iphatha izicelo zokuxhumeka, ukulandelana kokulandelela, ukubukwa kwephrofayela, kanye nokuthunyelwa kwamanye amazwe ngendlela ehlelekile, ikhulula abameleli ukugxila ezingxoxweni eziguqukayo. Ngokusho kwe-McKinsey & Company, abameleli bokuthengisa bachitha isikhathi esingaphansi kwama-30% esikhathi sabo bethengisa; ukuzenzekela kungenye yezindlela eziqondile kakhulu ezitholakalayo zokubuyisa leso sikhathi.

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Kungani i-LinkedIn Outreach Eqondiswa Ngomuntu Oyedwa Ingakhuli (Nokuthi Ibiza Kanjani Ithimba Lakho)

Ukuhlola i-LinkedIn ngesandla kuyinkinga yemali engenayo efihliwe njengenkinga yokusebenza. Uma umeluleki ngamunye echitha amahora angu-2-3 nsuku zonke ethumela izicelo zokuxhumeka, elandela imiyalezo engathandeki, futhi ebuka amaphrofayili ngesandla, lokho kungamahora ayi-10-15 umeluleki ngamunye ngesonto - amahora angaya ezingcingweni zokuthola ulwazi, ama-demos, kanye namadili.

Uma ungumuntu ophinda kahlanu eqenjini, ulahlekelwa amahora angu-50-75 okuthengisa njalo ngeviki.

Intela Yesikhathi Esifihliwe Eqenjini Lakho Lokuthengisa

Izindleko zesikhathi ziyingxenye nje yenkinga. Okungabonakali kunoma yimuphi umbiko we-CRM umthwalo wokuqonda: abameleli bashintshashintsha umongo phakathi kwe-LinkedIn, ibhokisi labo lokungenayo, kanye nespredishithi sokuthi bangobani asebexhumane nabo. Lokho kungqubuzana kuyayandisa. Abameleli balahlekelwa umkhondo wokulandelela, bavumele abantu abafanelekayo baphole, futhi baphinde bafinyelele kubantu abafanayo - ngezinye izikhathi ngesonto elifanayo.

Ngokuvumelana ne McKinsey & Company, abameleli bezentengiselwano bachitha isikhathi esingaphansi kwama-30% bethengisa ngempela. Ukuhlola ngesandla kungenye yezizathu ezinkulu zokuthi kungani. Okunye ukusebenza ngesandla, ukusesha, kanye nemisebenzi ephindaphindwayo engenziwa ngokuzenzakalela.

Ukungahambisani Kubulala Ukuguqulwa: Kungani Ukushintshana Kwempendulo Ngokuphendula Kubalulekile

Nasi isimo wonke umphathi wezokuthengisa asiqaphelayo: umeluleki wakho ongcono kakhulu unesilinganiso sokwamukelwa kokuxhumana esingu-40%. Umeluleki wakho omusha umi ku-12%. Umehluko awukona nje ithalente - ikhwalithi yomyalezo, isikhathi, kanye nesiyalo sokulandelela. Ngaphandle kohlelo olujwayelekile, umeluleki ngamunye usebenzisa isivivinyo esihlukile ngaphandle kwedatha eyabiwe.

Lokho kungahambisani akuyona nje inkinga yokuphathwa kokusebenza. Kusho ukuthi ithimba lakho likhiqiza imiphumela ehluke kakhulu ezilalelini ezifanayo ze-LinkedIn - futhi awunaso isithombe esicacile sokuthi kungani. Awukwazi ukuqeqesha lokho ongakwazi ukukubona, futhi awukwazi ukukala lokho ongakwazi ukukuphinda.

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Kusho ukuthini ngempela i-LinkedIn Outreach Automation?

I-LinkedIn ukufinyelela okuzenzakalelayo ukusetshenziswa kwesofthiwe ukwenza izenzo zokufuna eziphindaphindwayo - izicelo zokuxhumeka, ukulandelana kwemiyalezo, ukubukwa kwephrofayela, kanye nokuthunyelwa kwamanye amazwe - ngesivinini esihleliwe, esisekelwe emithethweni. Akusho ukusakaza imiyalezo efanayo ezinkulungwaneni zabantu ongabazi futhi unethemba lokuthi okuthile kuyonamathela.

Umehluko ubalulekile, ngoba imodeli yengqondo engalungile iholela amaqembu ekugwemeni ukwenza izinto ngokuzenzakalela ngokuphelele (ngenxa yokwesaba) noma ayisebenzise ngokunganaki (futhi anciphise ama-akhawunti). Ukuze uthole ukuqhathanisa okujulile kokuthi amathuluzi okwenza izinto ngokuzenzakalela ahluke kanjani ekusebenzeni, bheka lokhu Umhlahlandlela wamathuluzi okuzenzakalelayo we-LinkedIn wamaqembu okuthengisa.

Izenzo Ezizenzakalelayo vs. Lokho Okusadinga Ukuthintwa Umuntu

Ezinye izenzo ze-LinkedIn zifaneleka kahle kakhulu ukuzenzakalela. Ezinye zidinga ukwahlulela kwangempela komuntu.

| Isenzo | Kuyenzeka Ngokuzenzakalelayo? | Amanothi |

|—|—|—|

| Izicelo zokuxhumanisa ezinamanothi amafushane | ✅ Yebo | Sebenzisa amathempulethi athile ngokwesigaba aneziguquguquko ezenzelwe wena |

| Umyalezo wokuqala wokulandelela | ✅ Yebo | Kuqaliswe ngemva kokwamukelwa, kuphelelwe yisikhathi emahoreni angu-24-48 kamuva |

| Ukubukwa kwephrofayela | ✅ Yebo | Kubonisa intshisekelo; kuvame ukushukumisela umuntu ofisa ukuba abuke emuva |

| Xhumana/thumela ngaphandle okuholayo | ✅ Yebo | Khipha ekusesheni, emaqenjini, kwababekhona emcimbini |

| Ukuphendula izimpendulo | ❌ Cha | Izingxoxo zidinga ukwahlulela komuntu |

| Ukuphawula ngamasu kokuthunyelwe | ⚠️ Ingxenye | I-AI ingabhala; umuntu kufanele abukeze ngaphambi kokuthumela |

| Ukufinyelela eqophelweni lobudlelwano | ❌ Cha | Ukulandelela okufudumele ngemva komhlangano kudinga ubuqiniso |

Umgomo uwukwenza umsebenzi wevolumu usebenze ngokuzenzakalela ukuze abameleli bakho bakwazi ukugxila kuphela emsebenzini womuntu - ukuphendula izimpendulo, ukusebenzisa izingcingo zokuthola, nokuvala.

Ukwenza Okuthandwa Nguwe Okuqhutshwa Yi-AI: Ukwandisa Ukufinyelela Ngaphandle Kokulahlekelwa Ukubaluleka

Ukwesaba okukhulu amaqembu anakho mayelana nokwenza izinto ngokuzenzakalela kuzwakala sengathi kuyirobhothi. Lokho kwesaba kuyiqiniso — kodwa kuyinkinga yokukhetha amathuluzi, hhayi inkinga yokwenza izinto ngokuzenzakalela.

Amapulatifomu esimanje ezenzakalelayo asebenzisa i-AI ekhiqizayo ukwenza amanothi okuxhumana kanye nemiyalezo yokulandelela ebonisa imboni yalowo ofisayo, indima yakhe, kanye nomsebenzi wakhe wakamuva. Lokhu akukhona ukuhlanganiswa kweposi negama lakhe lokuqala. Kungumyalezo ohambisana nomongo ofundeka sengathi uvela kothile obheke iphrofayili. Umphumela uzwakala njengomuntu ngoba i-AI idonsa kusuka kuzimpawu zangempela zalowo ofisayo - hhayi nje ukugcwalisa izikhala.

Uma lokhu kusebenza kahle, amazinga okwamukelwa ayakhuphuka. Amathemba asabela ekubalulekeni, hhayi ekukhuleni.

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Uqhuba Kanjani Imikhankaso ye-LinkedIn Kuwo Wonke Umhlangano Weqembu Lokuthengisa Ngaphandle Kwesiphithiphithi?

Ukuxhumanisa ukufinyelela ku-LinkedIn phakathi kwamalungu amaningi kuyinkinga enzima kakhulu abaphathi bezentengiso ababhekana nayo. Ngaphandle kohlelo oluphakathi, uthola ukufinyelela okuphindwe kabili (amalungu amabili athumela imiyalezo kumuntu ofanayo ngesonto elifanayo), imiyalezo engaguquki, futhi akukho ukubonana okwabiwe kokuthi ubani owenza ini.

Impendulo ayikhona ukucela abameleli ukuthi babuyekeze ispredishithi esabiwe. Kunikeza lonke ithimba ipulatifomu eyodwa lapho yonke i-akhawunti, umkhankaso, kanye noxhumana nabo kuhlala ndawonye. Uma usahlola izinketho zakho, lokhu Umhlahlandlela womthengi wesofthiwe yokukhiqiza i-lead ku-LinkedIn ihlanganisa lokho okufanele ukubheke ngaphambi kokuzibophezela epulatifomu.

Ukuhlanganisa Ukufinyelela Kwabameleli Abaningi Ngaphansi Kwedeshibhodi Eyodwa

Uma i-akhawunti ngayinye ye-LinkedIn yommeleli ixhunywe kwipulatifomu eyodwa, uthola ukubonakala okugcwele njengomphathi. Ungabona ukuthi yimiphi imikhankaso eqhubekayo, yimaphi amathuba akhona esigabeni, nokuthi yimaphi ama-ejenti afinyelela imigomo yawo yokufinyelela abantu nsuku zonke - ngaphandle kokucela noma ubani ukuthi akubuyekeze.

Lokhu futhi kwenza kube nokungaguquguquki. Esikhundleni sokuba ummeleli ngamunye abhale amanothi akhe okuxhumana kusukela ekuqaleni, ithimba lakho lisebenzisa izifanekiso zomkhankaso eziphethwe yisikhungo. Usetha imiyalezo kanye. Ipulatifomu iphatha ukusebenza kuwo wonke ama-akhawunti. Izwi lomkhiqizo wakho lihlala liguqukile kungakhathaliseki ukuthi umlayezo uvela ku-AE yakho ephakeme kakhulu noma ummeleli oqale ngenyanga edlule.

Ukugwema Ukuhlangana Nokuvikela Idumela Lomthumeli Esikalini

Ukuhlangana kwamathuba kuyingozi enkulu kakhulu. Uma abameleli ababili behlose umuntu oyedwa ngokuzimela, lokho kubonisa ukungahleleki - futhi konakalisa ukwethembana nabantu ozama ukubahlaba umxhwele.

Ipulatifomu enokuhlunga kwephrofayela yezivakashi kanye nokulandelela ukuxhumana ixazulula lokhu ngokwesakhiwo. Uhlelo luyazi ukuthi yibaphi abantu abazongenela ukhetho asebevele bethintwe kunoma iyiphi i-akhawunti eqenjini, futhi luvimba ukufinyelela okuphindwe kabili ngokuzenzakalelayo. Akukho ukubuyisana kwespredishithi. Akukho ukulandelwa okuxakile kokuthi "uxolo, osebenza nami usanda kuthintana nathi".

Ukuvikelwa kwedumela lomthumeli kubalulekile nalapha. Ivolumu yokuthumela kufanele isatshalaliswe ngobuhlakani kuwo wonke ama-akhawunti - hhayi igxile kuphrofayela yommeleli oyedwa kuze kube yilapho i-LinkedIn iyimaka. Ukuphathwa komkhankaso ohlakaniphile kwenza lokhu ngokuzenzakalelayo, yingakho ukukhetha ipulatifomu efanele kubaluleke kakhulu kunalokho amaqembu amaningi akuqaphelayo.

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Ukwakha Uchungechunge Lokufinyelela Olwe-Automated LinkedIn Oluguqula Ngempela

Uchungechunge lwe-LinkedIn olushintshashintshayo oluzenzakalelayo lunezindlela ezine ezihlukile, ngayinye inomsebenzi othize okufanele iwenze.

Thinta 1 — Isicelo sokuxhumana ngenothi elifushane elenziwe ngezifiso. Gcina ngaphansi kwezinhlamvu ezingu-300. Bhekisela kokuthile okuqondile: indima yabo, iqembu elihlanganyelwe, noma inselele efanele embonini yabo. Ungaphakamisi. Umgomo ukwamukelwa, hhayi ukuthengisa. Thinta 2 — Umyalezo wokulandelela we-value-first (amahora angu-24–48 ngemva kokwamukelwa). Vula ngokuthile okuwusizo — izibalo ezifanele, ukuqonda okufushane, noma umbuzo othize ngesimo sabo. Lesi akusona isikhathi sesicelo sokubonisa umkhiqizo. Umusho owodwa noma emibili enenani. Umbuzo owodwa othambile wokuvula ingxoxo. Ukuthinta 3 — Indawo yokuthinta yokuzibandakanya (Usuku 5–7). Like noma uphawule ngokuthunyelwe kwakamuva okwenziwe yilowo ongase abe yilungu. Lokhu kuyindlela amaqembu amaningi angayithandi - futhi ngokuvamile yiyo eguqulayo. Ukuphawula okucatshangelwe kahle kokuthunyelwe komuntu kubonakala kuyo yonke inethiwekhi yawo futhi kubonisa intshisekelo yangempela. Ukuze uthole isiqondiso sokubhala imibono ezwakala sengathi ingabantu kunokuba izenzekele, bheka lokhu Amazwana e-AI LinkedIn awina amadili. Thinta 4 — Umlayezo we-CTA othambile (Usuku 10–14). Yilapho ubuza khona ngokuphendulana okuphansi: ucingo lwemizuzu eyi-15, umthombo ofanele, noma umbuzo othize ohlobene nendima yabo. Hhayi ukuthi “Ngingakukhombisa umkhiqizo wethu?” kodwa “Ingabe kungakufanelekela ukuxoxa ngokushesha ngendlela osingatha ngayo [inkinga ethile] njengamanje?”

Isikhathi sibalulekile njengokuqukethwe. Isikhala sithinta okungenani izinsuku ezingu-2-4 ngokuhlukana. Ukulandelana okudubula njalo emahoreni angu-24 kufundeka njengokuzenzakalela ngisho noma ikhophi ilungile. Ababheki baqaphela ukushesha.

Yakha izilandelaniso ezihlukene zezigaba ezahlukene zezilaleli — ngokwemboni, izinga lobudala, noma isigaba sesivumelwano. Uchungechunge oluqondiswe kubathengi bezinga le-VP ku-SaaS kufanele luzwakale luhlukile kubaphathi bemisebenzi abaqondiswe ekukhiqizeni. Uma lolu chungechunge lucacile, izinga lokuguqulwa liphezulu.

Setha lezi zilandelaniso kanye bese uvumela ipulatifomu ukuthi iziqhube njalo kuyo yonke i-rep. Yilapho ukwenza ngokuzenzakalelayo kushintsha khona kusuka ekongeni isikhathi kuya ekuphindaphindeni imali engenayo.

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Ulinganisa Kanjani Ukuthi I-LinkedIn Automation Yakho Iyasebenza?

Izindlela ezine zokulinganisa zikutshela ukuthi ukuzenzekela kwakho kwe-LinkedIn kuyasebenza yini - futhi ngayinye ikhomba i-lever ehlukile ongayidonsa.

| I-Metric | Lokho Ekutshela Khona | Isilinganiso Esinempilo |

|—|—|—|

| Izinga lokwamukelwa koxhumano | Ukufaneleka komlayezo + ikhwalithi yokuqondisa | 30–50% |

| Izinga lokuphendula (ngemuva kokuxhumeka) | Ikhwalithi yomlayezo wokulandelela | 10–25% |

| Izinga lengxoxo kuya emhlanganweni | Iziqu kanye nokusebenza kahle kwe-CTA | 15–30% yezimpendulo |

| Umthamo wokuthumela ngaphandle ohamba phambili | Ukumbozwa kokufinyelela kanye nokuhlola | Ithrekhi masonto onke ngommeleli ngamunye |

Uma izinga lakho lokwamukela liphansi, ukuqondiswa noma inothi lokuxhumana lidinga ukusebenza. Uma ukwamukelwa kuphezulu kodwa izinga lokuphendula liphansi, ukulandelana kokulandelela akuhambisani nenani elanele. Uma izimpendulo zifika kodwa imihlangano ingangeni, i-CTA ayisebenzi — kungaba enolaka kakhulu noma engacacile kakhulu.

Lezi zinombolo zikhona kubameli bomqeqeshi, hhayi nje ukubika ngazo. Uma ubona ukuthi omunye wabameli unesilinganiso sokwamukelwa esingu-45% kanti omunye une-18%, uba nengxoxo yokuqeqesha esekelwa idatha - hhayi umuzwa ongaphakathi.

Ukulandelela kuba nzima uma abameleli besebenzisa ukufinyelela ku-LinkedIn nakwezinye iziteshi ngesikhathi esisodwa. Amaqembu anesithombe esicacile yiwo ahlanganisa idatha yokuxhumana emithonjeni yonke — usesho lwe-LinkedIn, amalungu eqembu, ababekhona emcimbini — endaweni eyodwa. Uma ungabona yonke indawo yokuthinta ngokubuka okukodwa, ukuchazwa kwephayiphi akube yinto yokuqagela.

Thumela idatha yokuxhumana njalo. Yakha isigqi: ukuthunyelwa kwamanye amazwe masonto onke, ukubuyekezwa kwamapayipi masonto onke, ukwenziwa ngcono kokulandelana kwanyanga zonke. Amaqembu aphatha lokhu njengohlelo — kunokuba kube ukusetha okukodwa — yiwo ahlanganisa imiphumela ngokuhamba kwesikhathi.

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Ukuhlala Uphephile: Imikhawulo ye-LinkedIn Automation, Izingozi, kanye Nendlela Yokuhlala Uthobela

I-LinkedIn iqapha ngenkuthalo ukuziphatha okuzenzakalelayo, futhi ama-akhawunti aphula imigomo yayo yesevisi abhekene nemikhawulo esukela ekuvinjelweni kwesenzo sesikhashana kuya ekuvinjelweni okuhlala njalo. Le ngozi ingokoqobo - futhi yingakho amathuluzi okuzenzakalelayo akhiwe kabi noma angavikelwe kahle eyingozi ngempela ukuwasebenzisa.

Imikhawulo ye-akhawunti ayiphazamisi nje ukuxhumana kommeleli oyedwa. Ingasusa i-akhawunti ebalulekile ku-inthanethi amasonto amaningi, isule uhlu lwamakhasimende olwakhiwe ngokucophelela, futhi yonakalise ukwethembeka kwe-LinkedIn ummeleli wakho achithe izinyanga ekwakha.

Ukuqonda Imingcele ye-LinkedIn nokuthi Kungani Ikhona

I-LinkedIn ibeka imikhawulo yansuku zonke ezicelweni zokuxhumeka ukuze ivikele ulwazi lomsebenzisi futhi ivimbele ugaxekile. Imingcele ethile iyahlukahluka futhi iye yaqina eminyakeni yamuva nje - kodwa isimiso siyavumelana: ama-akhawunti athumela izimemo eziningi kakhulu ngokushesha kakhulu, noma athola amazinga aphezulu ezimpendulo "Angimazi lo muntu", ayamakwa.

Incazelo engokoqobo: ivolumu yokuzenzakalela kumele isatshalaliswe ngobuhlakani. I-akhawunti eyodwa ethumela izicelo zokuxhumeka ezingaphezu kwe-100 ngosuku iyingozi. Ivolumu efanayo esakazeka kuma-akhawunti ayi-10, ngalinye lisebenza ngaphakathi kwemingcele ye-LinkedIn ngayinye, iyalawuleka - futhi ingakhiqiza izimemo ezingaphezu kwe-1,000 nsuku zonke ezingeni leqembu ngenkathi igcina i-akhawunti ngayinye iphephile.

Yiziphi Izici Zokuphepha Okufanele Uzibheke Kunoma Iliphi Ithuluzi Lokuzenzakalela

Ngaphambi kokusebenzisa noma iyiphi ipulatifomu ye-LinkedIn ezenzakalelayo, yihlole uma uyiqhathanisa nalezi zinto ezingaxoxiswani:

• Imikhawulo yokuthumela yansuku zonke nge-akhawunti ngayinye — Ingabe ipulatifomu ivala imisebenzi yansuku zonke emazingeni aphephile ngokuzenzakalelayo, noma ingabe ikuvumela ukuthi usethe amavolumu aphula imikhawulo ye-LinkedIn?
• Amaphethini okuthumela afana nawomuntu — Ingabe ihlela isikhathi phakathi kwezenzo ngokungahleliwe, noma iziqhumise ngokuqhuma kwamarobhothi okuzophawulwa izinhlelo zokuthola ze-LinkedIn?
• Ukuqapha impilo ye-akhawunti — Ingabe ipulatifomu iyakwazisa uma i-akhawunti ibonisa izimpawu zengozi yokuvinjelwa?
• Ukuthobela imigomo ye-LinkedIn — Ingabe umthengisi uyayishicilela isiqondiso esicacile sokuthi ithuluzi lakhe lihlala kanjani ngaphakathi kwemithetho yesikhulumi?

Impendulo efanele yombuzo ngamunye akukhona ukuthi “sishiya lokho kuwe.” Ithuluzi elikunikeza ivolumu yokuthumela engenamkhawulo, engagadiwe akuyona isici — liyisibopho. Imikhawulo yokuphepha ayiyona imikhawulo kulokho okuzenzakalelayo okungakwenza. Yiyo eyenza okuzenzakalelayo kuqhubeke.

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imibuzo ejwayelekile ukubuzwa

U: Zingaki izicelo zokuxhumeka ku-LinkedIn engingazithumela ngosuku ngaphandle kokuvinjelwa?

I-LinkedIn ayishicileli umkhawulo osemthethweni wansuku zonke, kodwa ochwepheshe abaningi batusa ukuhlala ngaphansi kwezicelo zokuxhumeka ezingama-20-30 ngosuku nge-akhawunti ngayinye - ikakhulukazi kumaphrofayili amasha noma angakasungulwa. Ama-akhawunti athumela izimemo eziningi kakhulu ngokushesha, noma athola izinga eliphezulu lezimpendulo zokuthi “Angimazi lo muntu”, aphawulwa yizinhlelo zokuthola ze-LinkedIn. Amaqembu adinga ivolumu ephezulu kufanele asabalalise umsebenzi kuma-akhawunti amaningi, ngalinye lisebenza ngaphakathi kwemingcele ephephile yomuntu ngamunye.

Q: Kuyini ukuzenzekela kwe-LinkedIn ukufinyelela ngokuzenzakalelayo?

I-LinkedIn yokufinyelela ngokuzenzakalelayo ukusetshenziswa kwesofthiwe ukwenza izenzo zokuhlola eziphindaphindwayo - izicelo zokuxhumeka, ukulandelana kwemiyalezo yokulandelela, ukubukwa kwephrofayela, kanye nokuthunyelwa kwamanye amazwe - ngesivinini esihleliwe, esisekelwe emithethweni. Isusa umzamo wesandla wokuhlola nsuku zonke ukuze abameleli bokuthengisa bakwazi ukugxila ezingxoxweni ezinenani eliphezulu. Uma kwenziwe kahle, ukwenza ngokuzenzakalelayo kuthuthukisa ukuvumelana futhi kukala umphumela ngaphandle kokunciphisa ikhwalithi yezindawo zokuthinta ngazinye.

U: Ingabe ukuzenzekela kwe-LinkedIn kuyaphikisana nemigomo yesevisi ye-LinkedIn?

Imigomo ye-LinkedIn iyakwenqabela ukuklwebha kanye nokuziphatha okuthile okunolaka kwabantu besithathu, kodwa ukuzenzekela okusebenza ngaphakathi kwemikhawulo yesenzo sansuku zonke se-LinkedIn futhi kulingisa amaphethini emvelo emisebenzi yabantu kusetshenziswa kabanzi amaqembu okuthengisa. Ingozi ivela kumathuluzi anganaki imikhawulo yesilinganiso noma asebenzise amaphethini okuthumela ngokushesha aqala izinhlelo zokuthola ze-LinkedIn. Ukukhetha ipulatifomu enokusetshenziswa kwemikhawulo yansuku zonke eyakhelwe ngaphakathi kanye nesikhathi somsebenzi esifana nesabantu kunciphisa kakhulu ingozi ye-akhawunti.

U: Yini okufanele ihlanganiswe yi-LinkedIn ukuze kutholakale izimpendulo?

Uchungechunge lokufinyelela lwe-LinkedIn oluguqula kakhulu luvame ukufaka ukuthinta okune: isicelo sokuxhumana esenziwe ngezifiso ngaphansi kwezinhlamvu ezingu-300, umlayezo wokulandelela wokuqala othunyelwa emahoreni angu-24-48 ngemuva kokwamukelwa, indawo yokuxhumana njengokuphawula okucatshangelwe kahle kokuthunyelwe komuntu ofisa ukukubona, kanye nomyalezo we-CTA othambile ocela isinyathelo esilandelayo sokungqubuzana okuphansi. Isikhala sithinta izinsuku ezingu-2-4 ezihlukene - kunokuba siqhutshwe njalo emahoreni angu-24 - kuvimbela ukulandelana ukuthi kufundwe ngokuzenzakalela ngisho noma ikhophi inamandla. Ukulungisa ukulandelana ngakunye ngesigaba sezilaleli njalo kuthuthukisa impendulo kanye namazinga emihlangano.

U: Yiziphi izindlela zokulinganisa okufanele ngizilandele ukuze ngilinganise ukusebenza kwe-LinkedIn ezenzakalelayo?

Izilinganiso ezine eziyinhloko izinga lokwamukelwa koxhumano (uphawu: 30–50%), izinga lokuphendula ngemva kokuxhumeka (uphawu: 10–25%), izinga lengxoxo-kuya-emihlanganweni (uphawu: 15–30% wezimpendulo), kanye nevolumu yokuthumela ehamba phambili elandelwa masonto onke ngomphenduli ngamunye. Izinga lokwamukelwa eliphansi libonisa inkinga yokuqondiswa noma yokuthumela imiyalezo; ukwamukelwa okuphezulu ngezimpendulo eziphansi kukhomba ukulandelana okubuthakathaka kokulandelela; izimpendulo ezinamandla ngaphandle kwemihlangano ngokuvamile zisho ukuthi i-CTA inolaka kakhulu noma ayicacile kakhulu. Ukubukeza lokhu masonto onke kunikeza kokubili ukubonakala kwepayipi kanye nezinto zokufundisa ezisekelwe idatha kubameli ngabanye.

U: Ubavimbela kanjani abameleli ababili ekuthumeleni imiyalezo kumuntu ofanayo ongaba yi-LinkedIn?

Isixazululo esithembeke kakhulu ukufaka phakathi bonke abantu abamelene nathi ngaphansi kwepulatifomu eyodwa elandelela ukuthi yimaphi amakhasimende asevele exhunyaniswe nawo kuwo wonke ama-akhawunti eqenjini. Amapulatifomu anokuhlunga izivakashi zephrofayela kanye nokulandelela ukusebenzisana angavimba ukufinyelela okuphindwe kabili ngokuzenzakalelayo - akukho ukubuyisana kwespredishithi okudingekayo. Ngaphandle kohlelo oluhlanganisiwe, ukugqagqana kwamakhasimende cishe akunakugwenywa ngezinga elikhulu futhi kubonisa ukungahleleki kubantu ozama ukubaguqula.

U: Uyini umehluko phakathi kokuzenzakalelayo kwe-LinkedIn kanye nogaxekile we-LinkedIn?

Ukuzenzakalela kwe-LinkedIn kusebenzisa ukufinyelela okuqondiwe, okusekelwe emithethweni kubantu abafanele ngemiyalezo eyenzelwe wena kanye nevolumu yokuthumela elawulwayo. Ugaxekile uwukuqopha imiyalezo efanayo ngobuningi ngaphandle kokubheka ukufaneleka, isikhathi, noma ukufaneleka komamukeli. Umehluko ubalulekile ngokusebenza: ukwenzakalela okwenziwe ngendlela efanele kuthuthukisa amazinga okwamukelwa ngoba kuletha imiyalezo efanele ngezikhathi ezifanele, kuyilapho izindlela zesitayela sogaxekile zibangela imikhawulo ye-LinkedIn futhi zonakalisa idumela lomthumeli unomphela.

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Ukulungele ukuguqula i-LinkedIn ibe yinjini yokuhambisa ebikezelwayo yethimba lakho lonke? Isixhumi ikuvumela ukuthi uxhumanise ama-akhawunti e-LinkedIn angenamkhawulo, usebenzise imikhankaso ehlakaniphile enemiyalezo efanelekile kanye nokulandelela ukusebenzisana, futhi wenze ngokuzenzakalelayo izimemo, ukubukwa kwephrofayela, kanye nokuthunyelwa kwamanye amazwe - konke kunezici zokuphepha ezakhelwe ngaphakathi ezigcina yonke i-akhawunti ihambisana nemithetho. Zama MAHHALA futhi ubone ukuthi kulula kangakanani ukwenza ngokuzenzakalelayo, ukuxhumanisa, kanye nokwandisa ukufinyelela kuwo wonke umuntu omele - ngaphandle kwengozi.

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