Why Personalized LinkedIn Messages Work
In a world where networking is crucial and monotonous messaging gets easily overlooked, we highly recommend sending a personalized message on LinkedIn. It can significantly improve your chances of being noticed and getting a response.
Generic messages often get dismissed as spam. On the other hand, personalized outreach reflects effort and thought, which can help you stand out. It shows that you’ve taken the time to learn about the person you’re reaching out to and are interested in creating a mutually beneficial relationship, not just expanding your network.
Now we know, you have a lot on your plate and you don’t really want to sit creating personalised messages for all your potential connections. So, we bring to you a guide with 5 templates that help you write compelling LinkedIn messages:
Template 1: Connecting Through a Mutual Group
LinkedIn groups are powerful networking tools. Being part of the same group gives you an instant conversation starter and common ground to build upon. Here’s a message template that uses this mutual affiliation to connect:
So, for instance- you wish to connect about the manufacturing industry and want to get insights about the recent selling trends in a particular city, you can write something like:
Hi [Name],
I noticed we’re both members of the Manufaturers-Expertise group. I’ve been following some discussions there and would love to connect and exchange insights on recent selling trends for your particular product. Looking forward to learning more about your perspective on what interests the customers in your region.
Best regards,
[Your Name]
This template works because it highlights shared interests and creates an immediate bond. By referencing the group, you establish a point of connection that feels natural and less forced.
Template 2: Offering Value First
A successful connection isn’t just about what you can get but also about what you can offer. This template focuses on adding value upfront by offering useful insights or resources before asking for anything in return. It builds trust and positions you as someone who wants to contribute, not just take. Here’s what you can follow:
The following is a specific example for someone in the cyber security business:
Hi [Name],
I came across your profile and noticed your work in cyber security. I recently read an article on stringent measures in banking- specifically about security, that I thought you might find interesting. I’d love to connect and discuss ways we can help each other in understanding and reaching the right clientele in our business.
Best regards,
[Your Name]
Offering value first shows that you’re interested in a genuine exchange of ideas, rather than just adding another number to your connections list. This approach is particularly effective for forming long-term, collaborative relationships.
Template 3: Reaching Out to Recruiters or HR
Job seekers often connect with recruiters and HR professionals on LinkedIn, but a well-crafted message can make all the difference. This template focuses on showcasing your skills and your interest in the company while keeping the tone professional and respectful.
So, an ideal message for a job seeker in the Marketing field would be:
Hi [Name],
I’m very interested in exploring opportunities at Konnector.AI and wanted to connect with you to learn more about the roles available in Marketing. With my background in PR and Content Strategy, I believe I could be a good fit for your team. I’d love the chance to discuss how my skills could contribute to your team’s success.
Best regards,
[Your Name]
Recruiters receive many messages, so it’s important to keep your outreach professional and specific. By directly referencing your skills and the company, you make it easier for the recruiter to see your potential fit and move the conversation forward.
Template 4: Following Up After a Webinar or Event
Networking after an event or webinar is a great way to cement new connections and fortunately, LinkedIn has a lot of webinars that you can join. This template focuses on referencing the shared experience and using it as a springboard for further conversation.
So, you can specifically write something like,
Hi [Name],
It was great to virtually attend the Sustainability Summit-2024 with you! I especially appreciated the discussion around recycling and remuneration of plastics. I’d love to connect and hear your thoughts on further recycling initiatives undertaken by your organisation or explore ways we can collaborate.
Best regards,
[Your Name]
This approach shows that you’re proactive about following up and that you’ve taken note of key takeaways from the event. It also encourages a natural conversation based on shared interests, making it easier to continue building the relationship.
Template 5: Connecting After Engaging with Their Content
Engagement is key on LinkedIn, and using someone’s content as a touchpoint to connect with them can be highly effective. This template helps you build on that initial engagement, making your message seem like a genuine interest.
You can write something like the following:
Hi [Name],
I recently saw your post on increasing work pressure in our industry, and I found your balanced take on work-life balance particularly insightful. I left a comment, but I’d love to continue the conversation and connect. Looking forward to discussing how we can create a better environment for our employees and more!
Best Regards,
[Your Name]
A message like this works because it shows that you’ve taken the time to engage with their content and appreciate their perspective. It also opens up room for a continued dialogue, which can strengthen the relationship over time.
Here’s a surprise for you:
You can Automate Engagement Outreach with Konnector
While personalized messaging is key, creating these messages for every post engagement can be time-consuming. Here’s where Konnector steps in.
With Konnector’s automation feature, you can effortlessly extract the list of people who liked or commented on your posts and automate outreach at scale. This means you can reach multiple leads without losing the personal touch, ensuring that your messaging remains targeted and relevant.
This is how you can do it:
Step 1) Copy URL to the post. You need to select the post you wish to extract leads from and then click on the three dots as shown in the picture. Choose the option of ‘Copy link to Post’. The link will automatically be selected on your clipboard.
Step 2) Pasting it in the Konnector Dashboard.
In your Konnector Dashboard, choose the ‘Leads Section’. Go to ‘Add Lead List’. (Refer to the picture below).
Second step is to simply choose the ‘Post option’. First, paste the lead list name- in this case we have used ‘Post likes’. After this, paste the URL- which is already in your clipboard.
We have ensured that you can pick from either ‘liked’ or ‘commented’ option as seen in step 4 in the picture above. This helps you engage with your leads better. You can choose from either of them and simply update the leads- these will appear in your dashboard.
Step 3) Once your leads list is ready, you can use the following template.
Template 6- For people who engaged with your post
If you’re reaching out to someone in the eCommerce field to discuss a post you wrote about ‘cart abandonment,’ you can use the following message:
Subject: Thanks for Engaging with My Post on Cart Abandonment, [Name]!
Hi [Name],
I noticed you engaged with my recent post about cart abandonment in eCommerce. I really appreciate your interaction and interest in the topic!
It seems like we share a common focus in eCommerce, and I’d love to hear more about your perspective on addressing this challenge. If there’s anything specific you’d like to explore or discuss further, feel free to let me know.
Looking forward to connecting and exchanging insights!
Best regards,
[Your Name]
But it doesn’t stop there. Konnector also allows you to go beyond your own posts. You can extract engagement from posts by others—whether it’s a popular influencer or industry thought leader—and use it to initiate meaningful connections. This feature allows you to scale outreach efforts without losing the personal touch, tapping into a wider network.
Template 7- Connecting with Leads Who Engaged with Other Posts
Another powerful way to grow your network is by reaching out to people who engage with posts by industry influencers or thought leaders. Since they’re actively interacting with content relevant to your industry, they’re likely open to discussing similar topics with you.
You can follow a similar process as described above to copy the post URL and paste it into your Konnector dashboard. Then, use the following template to reach out to your lead:
We can use this template in a similar scenario—reaching out to an eCommerce professional who has engaged with a post about ‘cart abandonment’—to make the connection more relevant.
Subject: Great to Connect with a Fellow eCommerce Pro, [Name]!
Hi [Name],
I saw that you recently engaged with [influencer/thought leader’s name]’s post about cart abandonment in eCommerce. It’s a topic that’s crucial for businesses, and I’d love to get your take on strategies to reduce it.
I’ve been exploring ways to tackle cart abandonment myself, and it would be great to connect and share insights. Let’s keep in touch and continue the conversation!
Best regards,
[Your Name]
Conclusion: Personalization is Key
In conclusion, personalized LinkedIn connection messages are an invaluable tool for building meaningful professional relationships. Whether you’re reaching out through a shared group, offering value, or following up after engaging with content, these templates can help you create messages that feel authentic and tailored. Remember to adapt them to your own style and the context of your connection, and you’ll see your LinkedIn network grow with quality contacts.
