How to Add an Outbound Link to a LinkedIn Post

Reading Time: 5 minutes

If you want more eyes, more clicks, and more action from your LinkedIn posts, you can’t just drop random links and hope for the best.

You need to master the art of outbound linking — how to share external links that not only look good but drive real traffic and engagement.

In this guide, we’ll cover:

• How to add outbound links on LinkedIn without hurting reach
• Where to place links for maximum clicks
• Best practices for creating clickable, irresistible posts
• And how Konnector can help you scale and automate link-driven campaigns

By the end, you’ll know how to turn every LinkedIn post into a powerful gateway — not just for views, but for results.

Why Do Outbound Links Matter on LinkedIn?

Adding an external link to a LinkedIn post lets you:

• Drive traffic to your website, blog, or landing pages
• Promote webinars, whitepapers, or news articles
• Showcase customer stories or case studies
• Build thought leadership by curating valuable resources

But there’s a catch:
LinkedIn wants users to stay on its platform. That means posts with outbound links might get slightly reduced reach — unless you use smart positioning and engaging content.

How to Add an Outbound Link to a LinkedIn Post

Here’s your step-by-step process:

Step 1: Start Your Post

Click Start a post on your LinkedIn home or company page.

Step 2: Write Engaging Copy

Explain why you’re sharing the link. Example:
“Just published a guide on automating LinkedIn outreach. Learn how to scale smarter.”

Step 3: Add the Link

Paste your link directly into the post body.
LinkedIn will auto-generate a clickable preview (if the page is public).

Example:
“Read the full guide →How much to charge for LinkedIn Generation?

Step 4: Customize the Preview (Optional)

You can remove the thumbnail preview by clicking the X if you prefer a clean, text-only look.

Step 5: Publish

Once ready, hit Post — your LinkedIn post with link is now live.

Table: Where to Place Links for Best Engagement

Placement	What Happens
In the Post Body	Shows as a clickable link with preview. Good for visibility but may slightly reduce reach.
In the Comments	Keeps post clean and may improve reach. Add “Link in comments” to alert readers.
In the ‘See More’ Fold	Place after the first 2–3 lines; only engaged readers will see and click.

Experiment to see what works best with your audience.

Best Practices for LinkedIn Clickable Links

Make the Link Matter

Why should people click? Provide context and a clear reason.
Example: “Discover the 5 biggest trends shaping digital grants this year.”

Use Clean URLs

Avoid messy, long URLs. Use shortened or branded links (like Bitly or Rebrandly) to make posts look polished.

Include a Strong CTA

Tell readers what to do. Examples:

• “Register here.”
• “Read the report.”
• “Get the checklist.”

Monitor Performance

Track which posts get the most clicks using LinkedIn analytics or your link-tracking tool. Adjust your strategy based on data.

LinkedIn External Link Sharing: Do’s and Don’ts

Do:

• Share high-value links relevant to your audience.
• Check that your link works before posting.
• Use engaging visuals or compelling text alongside the link.

Don’t:

• Overload posts with multiple links.
• Share links without explaining their value.
• Post the same link repeatedly without variation — keep your feed fresh.

How Konnector Supercharges Link-Driven Campaigns

Manually adding outbound links to LinkedIn posts is only the tip of the iceberg.
If you want to scale your efforts, reach the right people, and turn clicks into conversions, you need something more powerful.

That’s where Konnector comes in.

Run Automated LinkedIn Campaigns

Instead of manually posting one link at a time, Konnector lets you set up automated, multi-step LinkedIn campaigns that share the right links with the right audience — at the right time.
You can design smart sequences that:

• Introduce your audience to valuable content
• Share follow-up links for deeper engagement
• Nurture prospects over time with targeted resources

This takes the guesswork out of manual posting and puts your outreach on autopilot.

Pre-Qualify Leads for Better Link Performance

Not every LinkedIn user is the right fit for your content.
With Konnector, you can pre-qualify leads based on tags, profiles, and engagement signals, so your outbound links only reach people who matter.
This improves click rates, reduces spam, and ensures your campaigns stay focused and relevant.

Track Profile Interactions and Follow Up

A successful link click is only the start of the journey.
Konnector helps you track profile views, message opens, and post interactions so you know exactly who’s engaging with your content.
You can then set up automated or manual follow-ups to continue the conversation — turning a simple post link into a real sales or networking opportunity.

Boost Post Visibility with AI-Powered Engagement

LinkedIn’s algorithm favors active, engaging profiles.
Konnector uses AI-powered commenting and outreach to increase the visibility of your posts (including those with external links).
By engaging on related posts, liking relevant content, and staying active in your network, you increase the odds that your link-driven posts get seen, clicked, and shared.

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Build a Scalable, Organized Outreach System

Without automation, managing outbound links on LinkedIn can be messy, time-consuming, and inconsistent.
With Konnector, you gain a scalable outreach system that organizes:

• Your leads
• Your campaigns
• Your performance data
• And your ongoing relationship management

This means you’re not just dropping links into the void.
You’re running purposeful, data-driven campaigns that amplify every click and maximize your return.

Ready to transform how you manage LinkedIn outreach?
Book a free demo and see Konnector in action.

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Final Takeaways

If you’ve been wondering:

• How do I add an outbound link to a LinkedIn post?
• What’s the best way to share a LinkedIn clickable link?
• How can I improve my LinkedIn link sharing strategy?

Now you have the answers.

Adding links on LinkedIn is simple — but optimizing them is the key to success. With smart copy, clean URLs, thoughtful placement, and tools like Konnector, you can transform basic posts into engagement drivers.

Ready to elevate your LinkedIn strategy?
Start with your next post — and let Konnector help you scale.