In 2025, LinkedIn continues to evolve as the go-to platform for professional networking, thought leadership, and content discovery. But amidst algorithm shifts and content saturation, one small feature still makes a big impact: LinkedIn hashtags.
Whether you’re a job seeker, marketer, founder, or content creator, understanding how to use hashtags on LinkedIn is essential to expand your reach and show up where it matters. This guide walks you through the best LinkedIn hashtag strategy for 2025—how to pick the right ones, where to place them, and how to stay ahead of trends.
Why Hashtags Matter on LinkedIn
Unlike Instagram or X (formerly Twitter), LinkedIn’s hashtag use is centered around discoverability and professional relevance. Hashtags help categorize your content, allowing it to show up in topic feeds and search results. More importantly, using the right hashtags helps your posts reach people outside your existing network.
- Increase visibility: Appear in searches and topic feeds.
- Grow engagement: Get discovered by users following or exploring that hashtag.
- Show topical relevance: Signal what your post is about to both users and the algorithm.
- Attract followers: Niche hashtags help bring in followers who care about that exact topic.
- Boost post longevity: Evergreen hashtags can keep your content discoverable for weeks.
- Support personal branding: Repeated use of hashtags in your niche reinforces your expertise.
How Hashtag Discovery Works on LinkedIn in 2025
In 2025, LinkedIn uses semantic AI to better understand content context, making hashtag usage more impactful. Users can now:
- Follow hashtags: Just like users follow companies or people.
- Search hashtags: With more relevant, AI-curated results appearing first.
- See hashtag suggestions: While writing posts or in the LinkedIn feed.
What changed in 2025 is how LinkedIn weights hashtag use. Overstuffing irrelevant hashtags or trending tags unrelated to your content now results in lower impressions. The focus is on relevance, not volume.
How Many Hashtags Should You Use?
LinkedIn recommends 3–5 hashtags per post for optimal performance. Posts with too many hashtags can look spammy, and the algorithm deprioritizes them.
Pro tip: Place your hashtags at the end of your post or subtly integrated into your sentences (e.g., “In this #marketing strategy…”)
Best Hashtags for LinkedIn in 2025 (By Category)
Here’s a curated list of high-performing and evergreen hashtags across key categories. These are updated for 2025 trends and platform changes.
Marketing & Sales
- #MarketingStrategy
- #ContentMarketing
- #B2BSales
- #PersonalBranding
- #LeadGeneration
Pro tip: Always include your company’s name, so you can aggregate the posts.
Check out some more hashtags.
Leadership & Career
-
- #LeadershipDevelopment
- #CareerGrowth
- #FutureOfWork
- #RemoteWork
- #ProfessionalDevelopment
Some more hashtags you can use for LinkedIn are:
Tech & Innovation
- #ArtificialIntelligence
- #DigitalTransformation
- #TechNews
- #Innovation
- #SaaS
Pro tip: If your company’s name has an ellipses or punctuation, don’t include it. It will become a link. For instance, write #KonnectorAI, instead of Konnector.AI.
Some more hashtags you can use for LinkedIn are:
Job Search
- #JobSearch
- #HiringNow
- #JobSeekers
- #OpenToWork
- #ResumeTips
Read more—-> Launch a job search campaign with Konnector.AI’s professional lead generation tool.
Trending in 2025
- #AIContent
- #QuietHiring
- #GreenJobs
- #DigitalNomads
- #Neurodiversity
You can keep checking trending hashtags for the day or for 2025 through various different links, such as Hootsuite and align your strategy accordingly.
Pro tip: You can ask ChatGPT to give you related trending hashtags to your industry.
Let me know if you’d like these turned into a downloadable PDF or styled in a visual cheat sheet!
How to Choose the Right Hashtags for Your LinkedIn Posts
Picking the right hashtags isn’t about chasing the most popular ones. It’s about alignment—with your content, audience, and goals. Here’s a simple decision flow:
- Identify your audience: Who are you trying to reach? What hashtags would they be following or searching for?
- Define your content theme: What is your post really about? Match hashtags with key takeaways.
- Mix popularity levels: Use one high-volume tag (e.g. #Leadership), one niche tag (e.g. #HealthcareHiring), and one branded or custom tag.
Example: For a post on employee burnout solutions in tech, you could use: #MentalHealthAtWork #TechLeadership #BurnoutPrevention
Where to Place Hashtags on LinkedIn
- End of post: The cleanest option. Keep your message intact, followed by a list of 3–5 hashtags.
- Embedded in text: Only for strong, short tags (e.g., “#Leadership matters more than ever in hybrid workplaces.”)
- In the first comment: Not effective anymore. Hashtags in comments are ignored by LinkedIn’s algorithm in 2025.
LinkedIn Hashtag Strategy for 2025
1. Build a Personal Hashtag Library
Save hashtags by theme (e.g., Marketing, Job Search, Product Updates) and rotate them based on your post type. Keep 5–7 per category.
2. Monitor Trending Tags
Use LinkedIn search and content feeds to see what tags are trending in your industry. You can also follow key hashtags to monitor content performance.
3. Test & Learn
Review post analytics to compare engagement across different hashtags. Don’t just track impressions—look for saves, comments, and profile visits too.
4. Create a Branded Hashtag
Got a series or initiative? Make a hashtag unique to your brand (e.g., #KonnectorTips or #SubmitSuccess). Ask your team or followers to use it for more visibility.
Common Mistakes to Avoid
- Using banned or inactive hashtags: Some old tags no longer work or are shadowbanned—double check activity before posting.
- Hashtag stuffing: More is not better. Stick to 3–5.
- Being too generic: #Business or #Success are often too broad to be useful. Opt for something more niche.
Infographic Idea
Create a visual cheat sheet titled “The 2025 LinkedIn Hashtag Mix” that explains how to combine:
- 1 popular hashtag (100K+ followers)
- 1 niche hashtag (under 50K)
- 1 branded hashtag unique to your business
Creative Asset Idea
Offer a downloadable “LinkedIn Hashtag Planner” worksheet or Notion template with sections for:
- Weekly post planning
- Hashtag library by topic
- Engagement tracking
Conclusion: Hashtags Aren’t Dead—They’re Just Smarter
If you’ve been ignoring hashtags or using them randomly, now’s the time to rethink your strategy. In 2025, hashtags on LinkedIn still matter—but only if you use them intentionally.
From building personal branding to attracting the right leads, LinkedIn hashtags can amplify your visibility when used with the right mix of relevance, structure, and frequency.
Need help scaling your LinkedIn visibility and outreach? Explore Konnector’s blog to discover AI-powered tools that grow your network and optimize your content performance—hashtags included.
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