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How to Post a Job on LinkedIn: A Step-by-Step Guide for Smart Hiring

Looking to hire top talent but unsure how to start on LinkedIn? This guide breaks down the process step by step—no jargon, no confusion. Whether you’re a solo founder, recruiter, or HR manager, here’s how to get your job post live and seen by the right people.

LinkedIn isn’t just another job board. It’s where active professionals showcase their experience, follow companies, and stay open to new opportunities—even passively. That means your post isn’t just going into a pile—it’s landing in curated feeds, professional searches, and even inboxes. But to truly stand out, your job post needs to be structured well, optimized for visibility, and paired with smart distribution tactics. This guide will show you exactly how.

Why LinkedIn Is Still the Best Place to Hire

With over 1 billion professionals using LinkedIn globally, the platform is a goldmine for quality candidates. You’re not just posting into a void—you’re tapping into a network where people actively engage with jobs, companies, and opportunities.

Your job post can appear in search results, your company page, your team’s feed, and more. That’s the kind of visibility that accelerates hiring.

How to Post a Job on LinkedIn

Step 1: Go to LinkedIn Jobs

From your homepage, click on the Jobs tab in the top navigation. Look for Post a Free Job—you’ll find it on the left sidebar or at the top right.

Step 2: Fill in Job Basics

This is where you define what role you’re hiring for.

• Job Title: Use a searchable, clear title. Skip internal codes or fancy designations.
  

  You can even use the free post with AI feature there.

 

• Company Name: Choose an existing company page or create a new one if needed.
• Workplace Type: On-site, Remote, or Hybrid.
• Location: Be as specific as possible. This helps with local job search filters.
• Employment Type: Full-time, Part-time, Contract, or Temporary.

Step 3: Write a Compelling Job Description

This section needs to do more than list tasks. It should attract the right fit. Structure helps.

• About the Company: One or two lines about your mission, team, or work culture.
• Role Overview: What does this role contribute to your team or product?
• Key Responsibilities:

1. Define and manage product roadmaps
2. Collaborate with cross-functional teams
3. Own timelines and deliverables

• Must-Have Qualifications: Focus on real capabilities, not just buzzwords.
• Nice-to-Haves: Add a few bonuses, but be careful not to scare people off.

Step 4: Choose Where Applications Go

LinkedIn lets you pick how you want to receive applications.

• Via LinkedIn: Easy to manage, recommended for visibility and speed.
• External Website: Good if you want applicants to go through your internal system.

Read more—> Indeed Vs LinkedIn: Better Job Search Option for Recruiting

Step 5: Add Screening Questions (Optional)

Want to filter out underqualified applicants before reviewing their resumes? LinkedIn lets you add screening questions to do just that. For example:

• Do you have experience in B2B SaaS sales?
• Are you authorized to work in Ireland?

You can automatically filter out those who don’t meet your criteria.

Step 6: Promote or Post Free

Here’s where you choose between a Free Post or a Promoted Job.

• Free Post: Reaches your first-degree network and job seekers actively searching.
• Promoted Job: Paid boost that expands visibility using LinkedIn’s job ads algorithm.

Free is a great place to start. You can always upgrade later.

Step 7: Review and Publish

Take a final look at all the inputs, check for typos, and hit Post Job. Your job listing is now live.

You can come back anytime to edit, pause, or promote your listing.

 

Read more—> Top 10 Outreach Tips for LinkedIn Outreach

Pro Tips to Maximize Reach

Getting your job live is just the beginning. Here’s how to extend its visibility.

• Share on Your Profile: Post it as a personal update. Let your network amplify it.
• Tag Team Members: Ask your team to reshare the post for extra reach.
• Use Hashtags: Add relevant ones like #hiring, #marketingjobs, or #remotework.
• Engage in Comments: Respond to inquiries to keep the post active in feeds.

What Happens After Posting?

You’ll start seeing applications flow into your dashboard. LinkedIn lets you filter and rank them, reply with templated messages, and even export applicant data.

You can also see analytics like how many people viewed the job, clicked, or applied—helping you fine-tune the listing if needed.

Use Konnector to Supercharge Outreach

Posting a job is step one. Reaching out to potential candidates—even passive ones—is step two. That’s where Konnector.AI comes in.

• Auto-extract leads from LinkedIn profiles, groups, and job-related events
• Run multi-step outreach campaigns on LinkedIn and email
• Track opens, replies, and profile visits for smarter follow-ups

The best candidates aren’t always the ones applying. Sometimes, they’re the ones you engage through smart, timely outreach.

If you’re ready to combine inbound job applications with outbound talent engagement, it’s time to plug Konnector into your hiring workflow.

Final Thoughts

LinkedIn makes it easy to get your job live—but visibility alone doesn’t guarantee quality applicants. To truly hire smarter, pair your job posting strategy with proactive outreach.

That’s where automation, personalization, and tools like Konnector can help you stand out and build a winning team faster.

Need help building a hiring pipeline?

Try Konnector.AI to go beyond job posts and build real conversations with the right talent—at scale. In fact, you can make a whole list of people ‘open to work’ on LinkedIn and do personal outreach if you think they are a good fit and you are looking at mass interviews.