Posting GIFs on LinkedIn [6 Easy Steps]

Reading Time: 4 minutes

LinkedIn may be a professional platform, but that doesn’t mean it has to be boring. In fact, a well-placed GIF can add personality, catch attention, and even boost engagement on your posts.

If you’re wondering whether it’s okay to post GIFs on LinkedIn — the answer is yes. You just need to do it smartly and tastefully.

In this blog, we’ll walk you through 6 easy steps to post GIFs on LinkedIn — whether in posts, comments, or messages — and share tips on when and how to use them effectively.

Why Use GIFs on LinkedIn?

Before diving into the how, let’s understand the why.

Here’s why adding GIFs to your LinkedIn content can work in your favor:

• Boosts Engagement: Posts with visuals — including GIFs — perform better than plain text.
• Captures Attention: Scrolling users are more likely to pause on a moving image.
• Conveys Emotions Better: A GIF can communicate tone, humor, or reaction more clearly than words.
• Humanizes Your Brand: Adds a relatable touch to your professional profile or company page.

Can You Post a GIF Directly on LinkedIn?

LinkedIn doesn’t allow uploading .GIF files natively in a post like Twitter or Facebook. But there are workarounds — and that’s where this guide comes in.

How to Put a GIF in a LinkedIn Post?

Step 1: Find a Relevant GIF

Start by picking the right GIF for your content. You can use popular platforms like:

• Giphy
• Tenor
• Imgur

Look for a GIF that suits your tone — professional, witty, informative, or lighthearted — depending on your audience and objective.

Pro Tip: Avoid anything that could be interpreted as unprofessional or offensive. It’s still LinkedIn, not Reddit.

Step 2: Get the Shareable Link

Once you find your GIF:

• Click on it to open the full view.
• Select the Share or Copy Link option.
• Make sure to choose a link that ends in .gif or is formatted for embedding.

On Giphy, this would typically be the GIF Link or Short Link.

Step 3: Paste the Link in Your LinkedIn Post

Go to LinkedIn and:

• Start a new post.
• Paste the link to your GIF directly into the post.
• LinkedIn will generate a clickable preview or display a thumbnail of the GIF in most cases.

This method doesn’t autoplay the GIF but offers visual interest and a link that users can engage with.

If you want the GIF to play automatically, consider converting it into a short video using tools like Ezgif, and uploading it as a video file.

Step 4: Add Context

Don’t just post a GIF and leave it there.

• Add a caption.
• Share your thoughts.
• Tell a story or make a point related to the GIF.

Use it as an icebreaker, punchline, or a hook — but make sure it connects to the purpose of your post.

Example: Using a celebratory GIF when announcing a milestone or job change.

Step 5: Post in Comments and Messages

Want to use GIFs in replies or DMs?

Good news: LinkedIn’s mobile and desktop versions now support native GIF search in messages and comments.

Here’s how:

• Tap the GIF icon inside the comment or message box.
• Search using keywords like “thank you,” “congrats,” or “lol.”
• Select your favorite — and done!

This is a great way to make your replies more human and less robotic.

Step 6: Monitor Engagement

Once your GIF is live, keep an eye on the reactions and comments.

GIFs often draw more interaction, so this could be your opportunity to start meaningful conversations — and even build your network.

Measure what kind of content your audience enjoys and use that insight in future posts.

When to Use GIFs on LinkedIn (And When Not To)

Use GIFs when:

• Sharing personal wins or team celebrations
• Responding in a fun yet respectful way
• Explaining ideas visually
• Lightening the tone of a post

Avoid GIFs when:

• Discussing sensitive topics
• Sharing formal updates (like press releases)
• In job applications or outreach messages

Remember: professionalism first, personality second.

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Final Thoughts

Adding GIFs to your LinkedIn posts can be a game-changer — if done right. Use them sparingly, align them with your message, and always prioritize your audience’s perception.

Whether you’re trying to stand out in the feed, add personality to a post, or react to someone’s comment — now you know how to do it in 6 simple steps.

So go ahead, post that GIF — and make LinkedIn a little more lively.

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