How to set up LinkedIn Events?

Why Use LinkedIn Events?

LinkedIn Events offer far more than just a place to post meeting details—they’re a built-in marketing engine that can amplify your reach and strengthen your professional brand. When used strategically, they help you connect with the right audience, generate qualified leads, and position yourself as an industry authority. Here are some of the key benefits of hosting events in LinkedIn:

• Direct access to your professional network: Promote to your first-degree connections and beyond using LinkedIn’s invite feature.
• Organic discoverability: Events can be found via LinkedIn search, hashtags, and shared posts.
• Lead generation potential: Use the registration process to collect attendee information for follow-up campaigns.
• Authority building: Hosting consistent events positions you as a thought leader in your industry.
• Integrated live streaming: Use LinkedIn Live to broadcast your event directly on the platform.

Step-by-Step: How to Set Up a LinkedIn Event

Planning an event is one thing — getting the right people to attend is another. LinkedIn Events make it easy to promote webinars, workshops, or meetups directly to your professional network and beyond. Whether you’re hosting online or in-person, setting up an event on LinkedIn is quick, free, and designed to boost attendance. Here’s how you can do it, step-by-step.

1. Access the LinkedIn Events Feature

• Go to your LinkedIn homepage.
• On the left sidebar, click + Event under the “Events” section.
• Alternatively, navigate to your LinkedIn Company Page and click Create an event.

2. Choose the Event Host

• Decide whether the event will be hosted by your personal profile or a LinkedIn Company Page.
• Company Page hosting is ideal for brand visibility, while personal hosting works well for thought leadership events.

3. Fill in Event Details

• Event name: Keep it under 75 characters, keyword-rich, and engaging (e.g., “B2B SaaS Growth Strategies – Live Q&A”).
• Event type: Select Online or In-person.
• Location: Add the exact venue or meeting link.
• Date & Time: Set start and end times with the correct time zone.
• Time to prepare: Schedule events at least 2–3 weeks ahead to maximize promotion.

View tutorial—-> How to scrape leads from “LinkedIn Events”

4. Add a High-Impact Banner Image

• Use LinkedIn’s recommended size: 1776 x 444 pixels.
• Include your logo, event title, date, and a simple visual hook.
• Use bold colors to stand out in LinkedIn feeds.

5. Craft a Compelling Event Description

• Start with a strong hook explaining why the event matters.
• Break down key takeaways attendees will gain.
• Add bullet points for agenda highlights.
• Include speaker bios to build credibility.
• Use relevant keywords like “events in LinkedIn,” “LinkedIn webinar,” and “professional networking.”

6. Set Registration Options

• Choose “Anyone” for maximum reach or “Invite only” for exclusivity.
• Enable LinkedIn’s registration form to collect attendee data.
• Integrate with your CRM or email marketing tool for instant follow-ups.

7. Add Speakers and Co-Hosts

• Tag speakers in the event to leverage their network reach.
• Co-hosting with partners expands your visibility exponentially.

8. Publish and Promote

• Post an announcement with the event link and tag relevant people.
• Ask your team, speakers, and co-hosts to share the event.
• Share teaser content like polls, behind-the-scenes photos, or quick video invites.

Advanced Tips for Maximizing LinkedIn Event Success

Even the best-planned events can fall flat without the right promotion and engagement strategy. Once your LinkedIn Event is live, you can do more than just wait for RSVPs to roll in — you can actively boost visibility, spark conversations, and keep your audience excited. These advanced tactics will help you make your event a must-attend in your industry.

• Leverage hashtags: Add 3–5 relevant hashtags to make your event discoverable. Use a mix of broad and niche tags to tap into both large and targeted audiences.
• Engage in the event feed: Treat your event feed like a mini community hub. Post polls, ask thought-provoking questions, and share behind-the-scenes updates to keep interest levels high and encourage networking between attendees.
• Run a pre-event engagement campaign: Use LinkedIn automation tools like Konnector to warm up your audience before the big day. Engage with attendees through likes, comments, and personalized messages that make them feel seen and valued.
• Retarget attendees: After the event, don’t let your attendee list gather dust. Export the data and create LinkedIn Ad campaigns or email sequences to nurture these connections into leads or partners.
• Stream with LinkedIn Live: If your event content is suitable for a wider audience, turn it into a LinkedIn Live session. This not only expands reach but also provides real-time engagement opportunities.

Pro tip: Think of your event as part of a longer content journey. Every interaction — from the first announcement post to post-event follow-ups — should build trust, spark interest, and deepen professional relationships.

Read more—-> Events, Groups, Company, Followers: The Overlooked LinkedIn Data You Should Be Using

After the Event: How to Keep the Momentum

Your event may be over, but the relationship-building doesn’t have to stop. Post-event follow-up is where you turn casual attendees into long-term connections, leads, or even customers. By keeping the conversation alive, you not only extend the value of your event but also prime your audience for future opportunities.

• Send thank-you messages to attendees within 24 hours.
• Share event recordings for those who missed it.
• Post a summary article on LinkedIn with key insights and tag attendees.
• Invite attendees to your next event or webinar.

Conclusion
Hosting a LinkedIn Event isn’t just about the day it happens — it’s about building momentum before, during, and after. By combining smart promotion, interactive engagement, and thoughtful follow-up, you can transform a single event into an ongoing networking and business growth opportunity. Use these strategies to not only fill virtual seats but also strengthen your professional brand and relationships long after the event ends.

11x Your LinkedIn Outreach With
Automation and Gen AI

Harness the power of LinkedIn Automation and Gen AI to amplify your reach like never before. Engage thousands of leads weekly with AI-driven comments and targeted campaigns—all from one lead-gen powerhouse platform.

Schedule a Demo Start free trial