Events, Groups & Company Followers: The Overlooked LinkedIn Data You Should Be Using

LinkedIn is a powerful platform for B2B lead generation

Most businesses only scratch the surface of what’s possible. While many focus on connection requests and InMail, there are three often-overlooked data sources that can transform your outreach: LinkedIn Events, Groups, and Company Followers.

At Konnector.AI, we help you unlock the full potential of these features. This turns passive data into active opportunities. Here’s how you can use them to build smarter pipelines, target niche audiences, and drive real results.

LinkedIn Events Leads: Turning Attendance Into Action

LinkedIn Events are more than just digital gatherings. They’re a goldmine for lead generation if you know how to tap into them. Every event attendee has already shown interest in your topic, industry, or brand. This makes them highly relevant prospects.

With Konnector.AI, you can extract attendee lists from public LinkedIn Events in just a few clicks. The platform enriches these lists with up-to-date profile data, so you can segment by job title, industry, or seniority. This saves hours of manual work and ensures your outreach is always targeted.

For example, if you’re hosting a webinar on SaaS marketing, you can pull a list of everyone who registered or attended. You’ll see who is a decision-maker, who works in your target vertical, and who’s most likely to be interested in your solution. You can then launch automated, personalized campaigns to these leads—inviting them to connect, sharing a follow-up resource, or offering a free trial.

This approach consistently yields higher response rates. Event attendees are already in the right mindset, and your outreach feels timely and relevant.

Our users have reported up to 75% connection acceptance rates and 50%+ response rates when using Konnector.AI’s event extraction features.

But it doesn’t stop there. By tracking which attendees engage with your follow-ups, you can further prioritize your pipeline and focus on the warmest leads. Integrate these lists with your CRM, and you’ll always have a clear view of your event-driven opportunities.

Company Followers: Your Warmest LinkedIn Audience

Your LinkedIn company page followers are an untapped resource. They’ve already opted in to hear from you, making them some of the warmest leads available. Yet, most brands ignore this audience or fail to engage them beyond the occasional post.

Konnector.AI lets you export your entire follower list, including detailed profile information. You can filter by role, location, or industry, and segment your outreach for maximum relevance. For instance, you might invite new followers to an exclusive product demo, or send tailored case studies to those in specific sectors.

Our automation tools allow you to nurture these leads at scale. Set up drip campaigns that introduce your brand, share success stories, and invite feedback—all while tracking engagement in real time. Because these prospects already know your company, they’re more likely to respond and move down the funnel.

We’ve seen clients double their pipeline simply by focusing on company followers. This audience is often overlooked by competitors, giving you a clear edge. Plus, as your follower base grows, so does your pool of potential leads.

Niche Audience Targeting With LinkedIn Groups

LinkedIn Groups are home to some of the most engaged, niche communities on the platform. Whether it’s a group for fintech professionals, SaaS founders, or HR leaders, these spaces are filled with people who care about your industry.

Konnector.AI enables you to extract group member data, so you can build hyper-targeted lists for outreach. Unlike broad search filters, group membership is a strong signal of interest. You know these professionals are invested in your topic, making your messaging more likely to resonate.

For example, if you’re launching a new HR tech tool, you can pull a list of members from top HR groups. Craft outreach that references group discussions or recent trends, and you’ll stand out from generic sales pitches. You can also promote events, share resources, or invite members to exclusive webinars.

Active participation in groups—answering questions, starting conversations, and sharing insights—also builds credibility. When you combine this with targeted outreach, you position your brand as a trusted authority, not just another vendor.

How Konnector.AI Supercharges LinkedIn Data

• One-Click Extraction: Instantly pull attendee lists from events, followers from your company page, and members from groups. No manual copy-pasting.

  Here is a detailed guide: Extracting Leads from LinkedIn With Chrome Extension

• Data Enrichment: Automatically update profiles with the latest information, ensuring your lists are always fresh and relevant.
• Segmentation: Filter by role, seniority, location, or industry to focus on your ideal customer profile.
• Automated Outreach: Launch personalized drip campaigns that nurture leads over time, increasing engagement without extra manual effort.
• CRM Integration: Sync all your data with your CRM or marketing tools, keeping your pipeline organized and actionable.
• Compliance & Safety: Stay within LinkedIn’s limits and best practices, reducing the risk of account restrictions.

Real-World Results: Case Studies From Konnector.AI Users

• A SaaS company used Konnector.AI to extract attendees from a competitor’s event, then ran a targeted campaign offering a free trial. They booked 30 demos in two weeks from a list of 200 leads.
• An HR consultancy exported their company followers, segmented them by location, and invited them to a local networking event. Attendance doubled compared to previous outreach methods.
• A fintech startup joined five niche LinkedIn groups, extracted member lists, and launched a content-sharing campaign. Engagement rates tripled, and their pipeline grew by 40% in three months.

Best Practices for Maximizing LinkedIn Data

• Don’t just extract—engage. Personalize your outreach based on why someone attended an event, followed your page, or joined a group.
• Use drip campaigns to nurture leads over time. One message is rarely enough to convert a prospect.
• Monitor engagement and refine your lists. Focus on leads who open, reply, or click through your messages.
• Combine multiple data sources for richer targeting. For example, prioritize leads who both attended your event and follow your company page.
• Stay active in groups. Share insights, answer questions, and build relationships before pitching.

Summary Table

Final Thoughts

LinkedIn offers far more than just connection requests and cold outreach. By tapping into events, company followers, and groups, you gain access to highly engaged, relevant audiences that most competitors ignore.

Konnector.AI makes it easy to extract, enrich, and engage these leads—turning overlooked data into your strongest pipeline. Start using these strategies today and watch your results accelerate. Book a demo with us today to leverage the power of automation, with a personalised touch!

Ready to unlock the full power of LinkedIn? Konnector.AI puts the best data at your fingertips so you can focus on building relationships and closing deals.

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