How to Ask Clients for Reviews on LinkedIn (Without Feeling Awkward)
Asking for a review might not come naturally to most of us — especially on a platform like LinkedIn, where professional image and boundaries are always top of mind. No one wants to come off as overly salesy or desperate for praise.
But here’s the truth: a well-placed LinkedIn recommendation can do wonders for your credibility.
Whether you’re a freelancer closing your first few deals, a consultant building a personal brand, or a B2B company offering services to enterprise clients — client endorsements are one of the most powerful assets you can showcase. Why? Because they’re not written by you. They’re unbiased, authentic, and based on real results.
Why LinkedIn Reviews Matter
A strong LinkedIn recommendation does more than just look good on your profile — it delivers real business value. Here’s how:
Builds instant credibility with prospects:
When someone new lands on your profile, they’re looking for proof. A genuine client recommendation signals that you’re not just talking the talk — you’ve delivered results for others. It shortens the trust-building timeline and makes it easier for leads to say yes.
Humanizes your brand or offering:
Marketing copy can feel polished and distant. But when a client describes your work in their own words, it adds warmth and relatability. It shows the human side of your service — the collaboration, communication, and care you bring to the table.
Acts as a lightweight case study in your own client’s words:
Many prospects don’t have time to read long case studies. A short, sharp review on LinkedIn can highlight the problem, solution, and outcome — all in a few lines. It’s storytelling without the fluff, directly from the person you helped.
Improves engagement and visibility when shared:
LinkedIn reviews often show up in both your feed and your client’s, giving your work wider organic reach. They can spark curiosity, boost profile views, and lead to referral conversations — all without paid ads or cold outreach.
Think of it as a living testimonial that evolves with your career — visible proof that you’re trusted, capable, and recommended by real people.
Read more—> 8 cold E-mailing Myths
When to Ask for a LinkedIn Review
Timing is everything in sales. Here are three perfect moments to lean in:
Right after a successful project wrap-up : The client’s happy, the results are clear — capitalize on momentum while confidence is high.
When you’ve hit a measurable milestone : Quantifiable wins create natural pause points where trust is high and decision-making feels safe.
After receiving positive verbal or email feedback : If they’ve already said, “This is great” — now’s your chance to ask, “Shall we move forward?”
How to Ask (Without Sounding Salesy)
Here’s a message template you can personalize:
Hi [Client’s First Name],
It’s been such a pleasure working with you on [brief project name or solution]. I’m always looking to improve how I show up online and showcase the work we do with amazing clients like you.
If you’re open to it, would you be comfortable sharing a short review on LinkedIn?
A couple of helpful prompts (feel free to use or ignore):
- What was your experience working with our team?
- How did our solution help you or your business?
It doesn’t have to be long — even a few lines would mean a lot. Here’s a quick link to my profile: [Insert LinkedIn Profile URL]
Thanks again for the partnership!
Best, [Your Name]
Bonus: Offer to Draft a Review
Some clients are willing, but short on time. Offer to write a draft they can edit and post. Just make sure it sounds like them — not like a sales pitch.
“Would it help if I drafted a quick version for you to tweak? Totally happy to do that if you’re pressed for time!”
What Makes a Good LinkedIn Client Review?
The best reviews are:
- Specific — Include tangible results, numbers, or features
- Personal — Capture the emotional benefit or partnership
- Natural — Written in your client’s voice, not yours
Here’s an example of a strong one:
“Working with [Your Name] was seamless from start to finish. The team helped us streamline our onboarding process and reduced manual work by over 40%. We appreciated the collaborative approach and clear communication throughout.”
Where the Review Should Go
Ask clients to post the review as a Recommendation on your LinkedIn profile — not just as a comment on a post or message in chat.
To do that, they can:
- Go to your LinkedIn profile
- Click the “More” button (next to “Message”)
- Select “Give a recommendation”
- Write and submit the review
Read more—> Mastering LinkedIn Follow-up Messages
Final Thoughts
Getting client reviews on LinkedIn isn’t about bragging. It’s about building trust — and making it easier for the next great client to say yes.
When someone visits your profile, they want to know:
“Can I trust this person?”
“Have they delivered real results?”
“Will they understand my problem?”
A thoughtful review from a client answers those questions far better than any sales pitch ever could.
So don’t hesitate to ask. Make it:
- Easy — Provide a direct link and optional prompts
- Clear — Let them know what kind of feedback would help
- Appreciative — Always thank them for their time and partnership
You’ll be surprised how many clients are genuinely happy to support you — they just need a little nudge and some guidance.
Because at the end of the day, your best marketing isn’t what you say about yourself.
It’s what your clients say when you’re not in the room.
So go ahead, ask. You’ve earned it.
And if you’ve delivered value, people will be glad to say so.
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