If you’re a business owner, marketer, or startup founder, building a LinkedIn Company Page is one of the smartest things you can do to establish credibility, attract talent, and generate leads. Whether you’re just getting started or rebranding, this step-by-step guide will help you create a professional LinkedIn Company Page that stands out.
Step 1: Log In to LinkedIn with Your Personal Account
To create a Company Page, you must be logged into a personal LinkedIn account that has a confirmed email address. Note: You cannot create a Company Page anonymously or without a personal profile.
Step 2: Click “Create a Company Page”
Go to the LinkedIn homepage, click on the “Work” icon (grid symbol) in the top-right corner, scroll to the bottom and select “Create a Company Page.” Alternatively, visit: https://www.linkedin.com/company/setup/new/
Step 3: Choose the Right Page Type
LinkedIn offers 4 types of pages. Choose the one that fits your organization:
- Company: For small to large businesses
- Showcase Page: For sub-brands or business units of a parent company
- Educational Institution: For universities, colleges, or schools
- Page for Nonprofits: For organizations operating under a nonprofit structure
For most users, the standard “Company” page is the right choice.
Step 4: Enter Company Details
Fill out the form with accurate company information:
- Page Name: Your company’s official name
- LinkedIn Public URL: This becomes your page’s web address (e.g., linkedin.com/company/yourcompany)
- Website: Add your official website URL
- Industry: Select your primary industry
- Company Size: Choose number of employees
- Company Type: Select whether you’re privately held, public, nonprofit, etc.
- Logo: Upload a square logo (300 x 300 px recommended)
- Tagline: Write a short, clear sentence that describes what your company does
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Step 5: Click “Create Page”
Once all required fields are complete, click the Create Page button. If any mandatory information is missing, LinkedIn will highlight it in red. If you get an error, make sure your personal LinkedIn account is more than 7 days old, your email is verified, and you have a strong LinkedIn profile (LinkedIn uses this as a quality filter).
Step 6: Build Out Your Company Page
Once your page is created, you’ll land on the admin dashboard. From here, you can start customizing and optimizing your Company Page:
- Cover Image: Upload a banner (1128 x 191 px recommended) that reflects your brand
- About Section: Add a compelling company description (max 2,000 characters)
- Location: Add one or more office addresses
- Hashtags: Choose up to 3 community hashtags to associate with your page
- Custom Button: Add a CTA like “Visit Website” or “Contact Us” with a link
Step 7: Invite Your Connections to Follow
LinkedIn lets you invite up to 250 connections per month to follow your company page. This is an excellent way to build your initial audience. Click “Admin Tools” > “Invite Connections” > Select who you’d like to invite.
Step 8: Start Posting Content
Keep your page active by regularly posting content:
- Company updates
- Blog links
- Hiring announcements
- Milestones and achievements
- Behind-the-scenes content
- Thought leadership posts
Use relevant hashtags, tag employees, and encourage your team to reshare.
Step 9: Add Admins and Team Members
To give others access to manage the page: go to the Admin Tools dropdown, select “Manage Admins,” click “Add Admin” and enter their name, then assign a role (Super Admin, Content Admin, Analyst, etc.)
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Step 10: Monitor Performance
Go to the Analytics tab to track performance: visitor insights, follower growth, post engagement, and demographics. Use this data to optimize content, post timing, and targeting.
Final Thoughts
Creating a LinkedIn Company Page is your gateway to building brand presence, attracting talent, and connecting with decision-makers. With just 10 simple steps, you can set up a professional, optimized company page and start growing your audience. Be sure to keep it active, visually appealing, and aligned with your company’s voice.
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Frequently Asked Questions
No, LinkedIn requires a personal profile to create a Company Page. Your account must have a verified email address and be at least a few days old.
You can set up a basic LinkedIn Company Page in under 10 minutes. However, optimizing it with branding, content, and details may take additional time.
Yes, creating and managing a LinkedIn Company Page is completely free. However, LinkedIn offers paid advertising options if you want to promote your page or posts.
Logo: 300 x 300 pixels (square)
Cover Image: 1128 x 191 pixels
Using the correct dimensions ensures your page looks professional.
You may face issues if:
Your profile is new or incomplete
Your email is not verified
You have limited connections
You’ve already created multiple pages
LinkedIn uses these checks to prevent spam.
A Company Page represents your main business, while a Showcase Page is used for specific products, services, or sub-brands under your company.
Start by inviting your connections, posting regularly, using relevant hashtags, and encouraging employees to engage and reshare content.
Posting 2–4 times per week is a good starting point. Consistency matters more than frequency, so maintain a regular posting schedule.
Yes, you can assign multiple admins with different roles such as Super Admin, Content Admin, or Analyst to help manage the page.
Use LinkedIn Analytics to track metrics like follower growth, post engagement, visitor insights, and audience demographics to refine your strategy.
